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Growth Challenge: The Washing Problem - Episode 77
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Patience and Brian Jones tackle the “washing problem” in architecture—deceptive practices like greenwashing or care-washing where firms say one thing but do another. They explore its impact on growth, employee trust, and client relationships. Tune in to learn how to stay authentic and back up your statements with real actions. Plus, get tips on creating genuine marketing messages that truly reflect your firm’s values!
Highlights:
- Explanation of green washing and care washing
- Importance of consistency between words and actions
- The danger of employees discovering inconsistencies
- Project owners’ expectations aligned with firm professed values
- Reflecting firm values accurately
- The importance of authenticity in firm statements
- Boilerplate language vs. uniqueness
- The risk of universal statements carrying unfulfilled promises
- Encouragement to differentiate with genuine, relatable examples
Episode Resources:
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