Best Brian Jones and Patience Jones Podcasts (2024)

1
Trade Show Best Practices - Episode 74 16:53

4h ago16:53

16:53

If you’re thinking about attending or exhibiting a trade show, this is the episode for you. Inspired by Patience’s recent visit to the International Contemporary Furniture Fair, we build on what we’ve experienced - and done- at trade shows over the past decade. We discuss ways to ensure your firm stands out (in a good way) and makes meaningful conn…

1
Panic is not a Marketing Strategy - Episode 73 13:21

8d ago13:21

13:21

You know that scene in almost every movie set in a creative firm, where someone just realized something is due and everyone runs around in a state of total panic while frenetic background music plays? That shouldn’t be how your marketing works. We’ve been duped into believing that doing things frantically at the last minute is somehow a sign of suc…

1
AI Updates to Discoverability - Episode 72 17:57

15d ago17:57

17:57

One of the most important things your firm can be is discoverable: by prospects, employee candidates, search engines, and now, AI. With recent updates from Google, Apple, and others in the digital space, how artificial intelligence sees and understands who you are and what you do is becoming increasingly more important. In this episode, we discuss …

1
Fighting Social Sameness - Episode 71 14:08

22d ago14:08

14:08

When you look around your social media feeds, do you see a lot of the same thing? How does this happen, why is it unhelpful for your firm, and how can you break out of the “also” rut? In this episode, we talk about social sameness: the phenomenon that results in one or two social personas being adopted as the way everyone shows up. While being the …

1
Unlocking Your Firm’s IP - Episode 70 15:18

29d ago15:18

15:18

Your firm has an asset that’s often overlooked: its intellectual property. Broadly, this means the things you know individually and collectively as a firm. This knowledge can be used to differentiate your firm from competitors, earn client trust, and even create new service lines. In this episode, we explain how to identify your firm’s IP and put i…

1
As Built Interview with Diane Hoskins, FAIA, NCARB - Episode 69 30:38

1M ago30:38

30:38

Diane Hoskins, FAIA, NCARB is Global Co-Chair of Gensler, the largest architecture firm in the world by both revenue and number of architects. She also serves as the Global Chair of the Board of Directors for the Urban Land Institute and as Trustee for The MIT Corporation. Most recently, she co-authored the book Design for a Radically Changing Worl…

1
Growth Challenges: Reporting - Episode 68 13:09

2M ago13:09

13:09

Reporting: You know you’re supposed to do it, but you’re not sure why or what to do with what you collect. As your firm grows, it will become more important for you to understand what marketing metrics you’re measuring and how to make use of that data. In this episode of our Growth Challenges series, we explore setting up reporting that actually ma…

1
Are You Getting In Your Own Way? - Episode 67 10:53

2M ago10:53

10:53

By Brian Jones, Patience Jones

1
Project Fatigue - Episode 66 11:00

2M ago11:00

11:00

No, not the fatigue that comes with working on a seemingly unending project. In this episode, we’re talking about the fatigue that your audiences feel when your firm talks about the same one or two projects to the exclusion of others. This can happen because a project has won awards, received press, or is a personal favorite. When a few projects co…

1
Consistency Is Not The Enemy - Episode 65 12:28

2M ago12:28

12:28

By Brian Jones, Patience Jones

1
Building Up Your Network - Episode 64 10:43

3M ago10:43

10:43

Building your business is easier if you also build your personal network. Whether you're just starting out in your career or leading a firm, it's vital to make connections with new people. People in your network may end up being a source of new business, but the focus shouldn't be on selling - it should be on meeting people whose work you admire, w…

1
Tech Stack: Image Assets - Episode 63 10:04

3M ago10:04

10:04

In the latest edition of our “Tech Stack” series, we cover the technical aspects of image assets. Photos and video are arguably the most important assets your firm can have. What needs to be considered to make sure you end up with results that are usable for what you're trying to accomplish? Do you have what you need to effectively communicate abou…

1
As Built Interview with Chris Fogarty, AIA, RIBA - Episode 62 30:17

3M ago30:17

30:17

Fogarty Finger Co-Founding Principal Chris Fogarty, AIA, RIBA, talks with host Patience Jones about starting his own firm as he looks forward to celebrating its 20th anniversary this year. Chris and Patience discuss his career beginnings at SOM, the experience of growing Fogarty Finger by almost double the headcount, and the firm’s new project The …

1
Setting Up Advisors - Episode 61 13:43

3M ago13:43

13:43

At some point, your business will reach a point where you can’t figure out what to do by yourself. This could be the first day you open, at the one-year mark, or twenty years on. No matter when the realization hits you, the answer is to bring on advisors who can help you think through – and make better decisions about – various issues facing your f…

1
Growth Challenges: Getting Work in a New Market Sector - Episode 60 15:31

4M ago15:31

15:31

Brian and Patience discuss how architectural firms can venture into new sectors, geographies, or fields of operation where they lack experience but see business opportunities. They propose three ways to ensure successful expansion: Scale, Opportunity, and Relationships. 'Scale' involves starting with smaller scale projects, showing expertise in pro…

1
Ep 59: As Built Interview with Eli Hoisington, AIA, LEED AP 16:53

4M ago16:53

16:53

HOK Co-CEO and Design Principal Eli Hoisington, AIA, LEED AP, talks with host Brian Jones about his journey to co-CEO of a global architecture firm and how that impacted his view of leadership. Eli speaks generously and candidly about the challenges of balancing leadership and design and what an “interdisciplinary approach” really means to the firm…

1
Setting Expectations for Communications Tools - Episode 58 9:19

4M ago9:19

9:19

Internal communications channels have changed substantially over the past 20 years. We’ve gone from phone calls and intra-office memos to emails, texts, group messaging like Slack, internal e-newsletters, and video conferencing – not to mention tools like Google Docs and Workfront with ancillary messaging capabilities. Without guidance from firm le…

1
Lies We Tell Ourselves: Set it and Forget it - Episode 57 10:14

4M ago10:14

10:14

In this very dramatically named episode, we examine the lie we all want to believe: that marketing is something that you can set and then forget about if you can just find the right tools/agency/message. We look back at how we came to be sold this lie and how it’s altered our views of what we have to do to have successful marketing. Most importantl…

1
Too Many Meetings - Episode 56 12:13

4M ago12:13

12:13

Patience and Brian Jones discuss the issue of “too many meetings” in a firm or workplace setting. They emphasize the need to establish a balance in creating meetings that do not overburden the schedule or diminish work morale. They point out that excessive meetings can lead to a culture that inadvertently necessitates meetings for every scenario, i…

1
Simply the Best (At What You Do) - Episode 55 9:03

5M ago9:03

9:03

With apologies to Tina Turner and Schitt’s Creek, in this episode we talk about the importance of focusing on what you do (simply the) best. This isn’t about indulging yourself or finding your bliss; it’s about identifying the thing that you could do in your sleep, the thing that causes people to search you out, and the thing that keeps them coming…

1
Tech Stack: Web Hosting - Episode 54 14:42

5M ago14:42

14:42

Patience and Brian Jones delve into the topic of website hosting, discussing its importance, features, and how it often gets overlooked due to its technical nature. They stress the vital role of a website as the first point of contact people have with a firm, and the importance of reliable web hosting in ensuring continued accessibility. They also …

1
Checkup: Project Closeout Checklist - Episode 53 10:20

5M ago10:20

10:20

In the latest installment of our checkup series, we cover what marketing and promotion items you need to collect at the time a project closes out. Yes, you can always collect them later, but you risk information not being able to be found or the people who worked on the project have forgotten or moved on. The assets you need are vital for your webs…

1
Lone Wolf Syndrome - Episode 52 12:53

6M ago12:53

12:53

"Thank God for me." - Jennifer Lawrence as Rosalyn Rosenfeld in American Hustle Do you frequently feel like you're the only one who can do [fill in the blank]? Do you worry about what would happen if you weren't available? Do you loathe working in groups and suspect that no matter what people promise, they won't deliver? Congratulations! You probab…

1
Message in a Bubble - Episode 51 12:23

6M ago12:23

12:23

You've got so many great things to say about your firm - but are you saying them in a way that any of your prospects are listening or care? It's easy to slip into the mode of talking to the same small group of people without even realizing it. What we talk about and the way we say it has a direct effect on who - and how - people hear the message. O…

1
New Year's Resolution Pressure - Episode 50 15:05

6M ago15:05

15:05

The New Year can be a time of renewal, clean slates, and motivation. Frequently, though, it can also be a time of pressure to DO MORE! BE MORE! BE BETTER! It’s hard to feel like you’re doing enough when it seems like everyone around you has miraculously improved tenfold overnight. And for those who do set and achieve lofty goals, the pressure to su…

1
The Selfish Green Character Who Stole Marketing - Episode 49 14:28

6M ago14:28

14:28

In this episode, we’re getting into the holiday season by thinking about that selfish green character who shall not be named lest we infringe on someone else’s trademark. Is your marketing also selfish? Do you talk only about yourself and how accomplished you are? Is everything on your terms? Whether it ended up this way because you were short on t…

1
The Balanced Practice - Episode 48 20:21

7M ago20:21

20:21

This isn’t the episode about “leading a balanced life” (whatever that means to you). Instead, we’re talking about whether your practice itself is balanced - what that means, how to assess your practice, and what to do if it’s not in balance. We dive into the three aspects of a balanced practice: The Work, Marketing and Sales, and Firm Culture. When…

1
Zen and the Art of Marketing Maintenance - Episode 47 19:04

7M ago19:04

19:04

If you’ve ever lain awake at night worrying about your daily website traffic, this episode is for you. With so much data readily available, it’s easy to become consumed with constant check-ins and worries about hourly shifts in performance. For B2B businesses with longer sales cycles, though, this can lead to bad business decisions made on faulty a…

1
Checkup: CRM - Episode 46 10:59

7M ago10:59

10:59

This episode kicks off the new “Checkup” series, where we discuss things that need, well, a checkup. Hosts Patience Jones and Brian Jones discuss how to maintain your Customer Relationship Management (CRM) system. While it would be nice if a CRM never had to be maintained and ran on autopilot, that is not (yet) the way things work. We discuss what …

1
As Built Interview with Brent Buck 18:04

7M ago18:04

18:04

Brent Buck, Principal of Brent Buck Architects, talks with host Brian Jones about the evolution of his career from Project Architect at Tod Williams Billie Tsien Architects to founding his own firm and pushing the boundaries of architecture through design and material choices. He explains how the firm’s work is driven by a desire to take on new pro…

1
When Everyone Is a Marketer - Episode 44 13:04

8M ago13:04

13:04

Most likely, everyone in your firm has opinions about marketing. These can range from “here are the 12 things I want the firm to do” to “everything you’re doing is wrong.” In this episode, we offer some tips on how to receive all of the input from … well, everyone about your firm’s marketing - and how to respond to it in a way that is both compassi…

1
Why Does Your Firm Need a Marketing Strategy? - Episode 43 12:49

8M ago12:49

12:49

The term “marketing strategy” often gets a bad rap. Over the years, it’s become dangerously synonymous with “busy work” or “pointless thing we don’t want to do.” In this episode, we discuss why firms need marketing strategies - and a straightforward way to create a marketing strategy that helps your firm reach its goals. Highlights: Why trying to b…

1
Jonathan Marvel, FAIA, ASLA Affiliate, ANFA - Episode 42 26:00

8M ago26:00

26:00

Patience Jones interviews Jonathan Marvel, FAIA, ASLA Affiliate, ANFA, the Founding Principal of Marvel Designs. As the firm celebrates its 10th anniversary this year and the recent opening of its new office in Barcelona, Jonathan shares his professional journey and the growth of the firm over years and continents. He stresses the importance of col…

1
It's Not About You - Episode 41 13:53

9M ago13:53

13:53

Built into every marketing effort, it seems, is an inherent bias toward talking about yourself and your firm from your perspective: the challenges that you faced, the way that you overcame them, what you’ve achieved. This is natural - but there’s a better approach that’s rooted in talking about all of the same information from your client’s perspec…

1
Growth Challenges: Partner Exit - Episode 40 11:15

9M ago11:15

11:15

In the life of any firm, there may come a time when one or more leaders decide to exit the firm for non-retirement reasons. They may give you a heads up, or they may announce one day that this is their last day at the firm. While it won’t feel like it right then, this is a survivable event. Here’s how to navigate your way through. Highlights: Frien…

1
Tech Stack: Brand Standards for Video Calls - Episode 39 11:34

9M ago11:34

11:34

Just like your website or social media channels, video calls are another opportunity to strengthen your firm’s brand. When multiple employees are on a call, does it feel like they all work for the same company, or is it every person for themselves? In this Tech Stack episode, we offer some tips to ensure your company’s video calls reflect your bran…

1
Paul Clayton, AIA, LEED AP - Episode 38 14:12

9M ago14:12

14:12

In this episode, host Brian Jones talks with Paul Clayton, architect and principal at the Austin and San Antonio-based architecture firm Clayton Korte. Paul discusses the evolution of his career, including the decision he made to purchase the firm formerly known as Emily Little Architect and its evolution into Clayton Korte. He also shares what he’…

1
Growth Challenges: Adding a New Partner - Episode 37 11:41

10M ago11:41

11:41

Adding a new partner to your architecture firm can be a great experience for internal staff and external partners and clients. Whether it's out of excitement or a rush to just have it done, though, there are opportunities for this milestone to go sideways. In this episode, we discuss what to keep in mind as you promote people from within the firm o…

1
E-Newsletters - Episode 36 12:05

10M ago12:05

12:05

Are e-newsletters a good use of your architecture or building firm resources? It seems like everyone's doing them, but is that enough of a reason to create them and push them out into the world? In this episode, we unpack the rationale behind e-newsletters and the ways to make them more engaging and more useful. Highlights: Common types of e-newsle…

1
Bringing Two Firms Together - Episode 35 13:47

10M ago13:47

13:47

Congratulations! You’ve either acquired a firm, merged, or been acquired. What happens next? In this episode, Patience Jones and Brian Jones discuss the complexities of combining two different architecture firms. They highlight the challenges that come with the integration process, such as defining who is in charge, determining which projects to un…

1
It's Holiday Prep Time! - Episode 34 16:23

10M ago16:23

16:23

It’s not even Halloween yet, and it’s time again for holiday prep season. So, you don’t end up with that “it’s December 10 and we don’t know what we’re doing” feeling, we’ve got timelines and tips so you can delegate the holiday work. Highlights: Why you shouldn’t do something just because someone else is How to decide what holiday activities are r…

1
When Is Obsession with Competition Healthy? - Episode 33 12:14

11M ago12:14

12:14

Almost every firm has at least one competitor - this is a normal part of business. Whether - and how - you consider that competitor when making business decisions can run the gamut from “I don’t even know who my competitors are” to checking up on them every day. We’re taught that we should keep an eye on the competition, but when does that cross ov…

1
As Built Interview with Carolyn Kiernat, AIA - Episode 32 17:38

11M ago17:38

17:38

Architect Carolyn Kiernat, AIA is a Principal of architecture, design, planning, and preservation firm Page & Turnbull. In her work, Carolyn strives to balance innovative new design with complex regulatory requirements for historic buildings. She has been both prime architect and preservation consultant on major adaptive reuse projects, and has bee…

1
Growth Challenges: Retirement - Episode 31 14:45

11M ago14:45

14:45

Retirement, while not a significant issue for the person leaving, can present challenges for those remaining in the firm as it necessitates adjustments and changes. Brian and Patience delve into the different dimensions of managing retirements, from the financial to the administrative, and more significantly, the opportunities that such transitions…

1
How Architecture Firms Can Differentiate Themselves - Episode 30 15:23

11M ago15:23

15:23

People make decisions by making comparisons. If you don’t tell them how you want to be compared, they’ll default to the one thing that they can easily understand: Price. Once your architecture firm is competing solely on price, it’s a race to the bottom. As soon as someone else offers a lower price, you’re stuck having to take even less to keep get…

1
Carol Ross Barney, FAIA, HASLA - Episode 29 17:01

11M ago17:01

17:01

Architect Carol Ross Barney, FAIA, HASLA is a Design Principal and Founder of Ross Barney Architects. She is also the 2023 recipient of the American Institute of Architects Gold Medal, the highest honor the AIA can bestow and a recognition of individuals whose work has had a lasting influence on the theory and practice of architecture. In this epis…

1
How Building Materials Can Address Rising Costs - Episode 28 15:36

12M ago15:36

15:36

When your business is interwoven with the supply chain, you have the unenviable task of explaining to customers why something costs more today than it did yesterday. While you can’t do much about the costs themselves, there are ways to address changes with your customers that can help keep and grow your business. Highlights The importance of identi…

1
Motivation - Episode 27 16:25

12M ago16:25

16:25

Everyone’s tired. Everyone’s over it. Life is hard, and no one cares. Amidst this backdrop of existentialist crisis, how do you keep your team - and yourself - motivated? In this episode of As Built, we discuss what does - and doesn’t - work for architecture and building materials firms trying to keep everyone going even when you don’t feel like it…

1
Building Relationships - Episode 26 11:26

12M ago11:26

11:26

Connecting with people outside your firm is essential to your health, well-being, and business. When you’re running a firm, though, this is something that can easily take a backseat to daily operations. Before you know it, you’re trying to remember the last time you talked with someone about something other than a project. In this episode, we offer…

1
As Built Interview with Anthony Vincent Pope - Episode 25 24:20

1y ago24:20

24:20

Brian Jones interviews Anthony Pope, founder of Atelier 7, about his transition from traditional architecture to using shipping containers for innovative and cost-effective design solutions. Atelier 7 focuses on developing affordable housing and has collaborated with container companies to create modular buildings. They have also acquired a 95,000-…

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Brian Jones And Patience Jones Podcasts

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