The Circular Economy in a World of Planned Obsolescence with Johnson Yeh, Founder and CEO of ROEHL

Asia Startup Pulse

Having accomplished his goal of transforming the gaming industry, Johnson Yeh is now turning his attention to his long-time passion: circular economy and sustainability. He founded ROEHL to provide consumers with a more sustainable and convenient lifestyle, starting with a subscription-based home appliance service.

Johnson recently sat down with Oscar Ramos in our Shanghai recording studio. Listen for their discussion on:

• Why Johnson left his job at the summit of the gaming industry to pursue this mission
• What we can do in a world of planned obsolescence
• Economic benefits to a circular economy
• How ROEHL is speeding up the rate of green-tech adoption, starting with air-purifying products
• China’s leading position in green technology
• The most exciting opportunities for new companies in the sector

About the speaker:

Johnson Yeh is the founder and CEO of ROEHL, the world’s first Lifestyle-as-a-Service (L.a.a.S) company. Before founding ROEHL in 2019, Johnson led Riot Games in China, Southeast Asia, and Japan. Under his leadership, LPL and e-sport went through a formidable transformation, becoming China's biggest spectator sport, with viewing numbers increasing by 15 times in 5 years. In 2019, the total number of hours watched reached 4 billion in China alone, surpassing CSL, NBA, and other traditional sporting events.

Many thanks to our guest Johnson Yeh; host Oscar Ramos; producers Sagar Chaudhary and Lace Nguyen; editor David Xu; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com.

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