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Helping Women Feel Confident Around Car Care with Patrice Banks
Manage episode 423409247 series 3398066
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In this ASOTU CON 2024 session, Dan Shine interviews Patrice Banks, founder of Girls Auto Clinic in Philadelphia. Patrice shares her journey of transforming the traditional auto shop experience by catering to the needs of women, while also welcoming male customers. Girls Auto Clinic stands out with its customer-centric approach that includes free car care workshops, a comfortable lounge, and even a nail salon, turning a routine car maintenance visit into a pleasant experience. Patrice emphasizes the importance of understanding customer pain points and building trust by educating and empowering them, especially women, to take control of their car care.
Patrice discusses the widespread success and demand for their monthly workshops, which attract women from across the country and even internationally. These workshops teach essential car care skills in a fun and relatable way, helping women feel confident and knowledgeable. She also touches on the potential for franchising Girls Auto Clinic and the need for funding to expand their unique service model. Additionally, Patrice highlights the significant interest from women wanting to become auto technicians and the importance of creating opportunities for them in the automotive industry.
0:00 Intro
1:10 Patrice shares her customer service approach and pain points.n.
3:34 Workshops teach car care in fun, relatable ways.
5:08 Building trust by addressing customer pain points.
5:49 Growing the Girls Auto Clinic brand and community.
6:50 Creating a supportive online community for women in auto care.
8:06 Plans for franchising and expanding services.
9:09 Women technicians find Girls Auto Clinic through media exposure.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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