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Modern F&I Strategies To Enhance The Customer Journey with Paul McCarthy
Manage episode 424082044 series 3398066
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In this ASOTU CON 2024 session, hosted by Kyle Mountsier, Paul McCarthy, VP of Sales at Protective Asset Protection, joins the conversation to share insights into the automotive finance and insurance (F&I) sector. Paul, who transitioned from a 30-year career in automotive retail to the F&I side, discusses the evolution of the industry and the importance of improving the finance process for customers.
Paul emphasizes the need for transparency and education in the F&I process to alleviate customer anxiety and enhance their purchasing experience. He highlights how dealerships can leverage digital content to inform customers about F&I products early in the buying process. Paul also discusses the critical role of F&I in today's market, especially amid economic uncertainties and changing customer expectations. The session underscores the opportunities presented by industry changes and the importance of ongoing training and adaptation for success.
0:00 Intro
0:55 Transition from automotive retail to F&I.
2:14 Addressing customer angst in the F&I process.
4:06 Adoption of transparency and online tools in F&I.
5:21 Educating customers about F&I products effectively.
6:51 Importance of F&I amid economic uncertainties.
8:00 Opportunities and changes in the automotive industry.
9:21 The importance of ongoing training and adaptation.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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