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Using Data Science for Better Inventory Management with AJ McGowan
Manage episode 424607519 series 3398066
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In this episode of ASOTU CON Sessions, Glenn Pasch engages in a compelling conversation with AJ McGowan, co-founder and president of AutoVision. AJ delves into the advanced data science behind AutoVision’s platform, highlighting its capabilities in inventory management and marketing strategy enhancement. The discussion focuses on how AutoVision leverages data to provide dealers with precise insights, enabling them to make informed decisions about pricing, marketing, and inventory management.
AJ explains how AutoVision’s granular approach to vehicle merchandising goes beyond traditional methods, emphasizing the importance of looking at each vehicle as a unique entity with its own story. He elaborates on how the platform helps dealers identify which vehicles need more marketing attention and which are already optimized for sale, ultimately maximizing efficiency and effectiveness. The episode concludes with insights into building dealer trust in the platform’s automation and data accuracy, making it an essential listen for anyone in automotive marketing and sales.
0:00 Intro
1:01 Overview of AutoVision’s data science platform
2:38 Importance of individual vehicle merchandising
4:58 Targeted advertising versus price reduction
6:52 Automation and alert systems for inventory management
7:52 Managing unique vehicle stories and marketing strategies
8:58 Ensuring trust in automation and data accuracy
9:54 Building dealer trust through customization and integration
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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