Building Your Brand | Evan Parker | Athlete CEO #57

Athlete CEO

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3y ago 42:35

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You are your own brand.

Countless times we have all heard this. And now that amateur athletes are able to monetize their Name, Image, & Likeness (NIL) the message is being shouted from the roof top.

Yet, the majority of advice is incomplete and misses the main point. The "brand" is only as valuable as the "business" that is built. Companies and people partner with brands (individual or corporate) because they believe those brands will help them become more valuable.

What is your business and what value do you offer?

On today's show, we have the privilege to hear from Evan Parker, Vice President and General Manager of The Athletic. Evan has led the Athletic to become the most valuable brand in sports journalism.

Lessons From Evan In This Episode:

What goes into building a brand
What makes you value to a company
How to choose who to partner with
How athletes can create passive income
Who are the experts you need to build a business.

Whether you are an athlete, entrepreneur or individual looking to increase your value (human capital) this episode is for you.

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