This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Content That Helps Your Customers Succeed, feat. Ranga Bodla, NetSuite
Manage episode 216499209 series 2301050
Content provided by 3 Aspens Media and Lindsay Konzak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 3 Aspens Media and Lindsay Konzak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We talk with Ranga Bodla, head of industry marketing for the cloud ERP platform NetSuite (a business unit of Oracle). NetSuite has recently launched Grow Wire, an online publication with articles, podcasts, video, research and more not for the goal of self-promotion but simply to provide resources to companies they want to reach. It’s the ultimate example of content marketing. Ranga also speaks with me about his philosophy when it comes to thought leadership – a phrase that is frequently thrown around, but not always executed well.
Topics:
Aligning your brand with thought leadership
The importance of consistency in content marketing
Why you should avoid veering into the self-promotional when sponsoring or being featured on a webcast or other channel
The importance and difficulty of measurement to determine ROI of your content marketing efforts
How to stand out in a competitive software market
Links:
http://www.netsuite.com
https://www.growwire.com
7 episodes
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Manage episode 216499209 series 2301050
Content provided by 3 Aspens Media and Lindsay Konzak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 3 Aspens Media and Lindsay Konzak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We talk with Ranga Bodla, head of industry marketing for the cloud ERP platform NetSuite (a business unit of Oracle). NetSuite has recently launched Grow Wire, an online publication with articles, podcasts, video, research and more not for the goal of self-promotion but simply to provide resources to companies they want to reach. It’s the ultimate example of content marketing. Ranga also speaks with me about his philosophy when it comes to thought leadership – a phrase that is frequently thrown around, but not always executed well.
Topics:
Aligning your brand with thought leadership
The importance of consistency in content marketing
Why you should avoid veering into the self-promotional when sponsoring or being featured on a webcast or other channel
The importance and difficulty of measurement to determine ROI of your content marketing efforts
How to stand out in a competitive software market
Links:
http://www.netsuite.com
https://www.growwire.com
7 episodes
All episodes
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Similar to Attract. Engage. Grow.
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
…
continue reading
Listen to articles handpicked by our editors, and stay updated on top technology news from TechCrunch.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
Podcast by Mark Phoenix and Ben Hutchings
…
continue reading
An open show powered by community LINUX Unplugged takes the best attributes of open collaboration and turns it into a weekly show about Linux.
…
continue reading
Technological and digital news from around the world.
…
continue reading
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