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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Why Taking the Time to Write for Customers is Worth It, feat. Brad Telker, CFM Distributors and CFM Sales Academy
Manage episode 226517490 series 2301050
Content provided by 3 Aspens Media and Lindsay Konzak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 3 Aspens Media and Lindsay Konzak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We talk with Brad Telker, the vice president of the Applied Systems Group for CFM Distributors, a distributor of heating, cooling and refrigeration products. He also founded the CFM Sales Academy, a related blog you can find at cfmsalesacademy.com, featuring great sales content for B2B companies in the construction industry. A mechanical engineer by training, Brad is an avid and passionate reader and writer who really believes in the power of content like blogs and video and how it can spark conversation with prospects and customers.
Topics:
How he founded cfm Sales Academy, and the challenges he overcame along the way
The importance and value of content (showcase your expertise "so they know you know what you're talking about")
How Gary Vaynerchuk inspired and continues to inspire him
Where he gets ideas for articles
How to think about ROI when it comes to content marketing
What he’s reading now - he's on a mission to read as many business books as possible
Links:
http://www.cfmsalesacademy.com
https://www.cfmdistributors.com
7 episodes
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Manage episode 226517490 series 2301050
Content provided by 3 Aspens Media and Lindsay Konzak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 3 Aspens Media and Lindsay Konzak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We talk with Brad Telker, the vice president of the Applied Systems Group for CFM Distributors, a distributor of heating, cooling and refrigeration products. He also founded the CFM Sales Academy, a related blog you can find at cfmsalesacademy.com, featuring great sales content for B2B companies in the construction industry. A mechanical engineer by training, Brad is an avid and passionate reader and writer who really believes in the power of content like blogs and video and how it can spark conversation with prospects and customers.
Topics:
How he founded cfm Sales Academy, and the challenges he overcame along the way
The importance and value of content (showcase your expertise "so they know you know what you're talking about")
How Gary Vaynerchuk inspired and continues to inspire him
Where he gets ideas for articles
How to think about ROI when it comes to content marketing
What he’s reading now - he's on a mission to read as many business books as possible
Links:
http://www.cfmsalesacademy.com
https://www.cfmdistributors.com
7 episodes
All episodes
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Similar to Attract. Engage. Grow.
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
…
continue reading
Listen to articles handpicked by our editors, and stay updated on top technology news from TechCrunch.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
Podcast by Mark Phoenix and Ben Hutchings
…
continue reading
An open show powered by community LINUX Unplugged takes the best attributes of open collaboration and turns it into a weekly show about Linux.
…
continue reading
Technological and digital news from around the world.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
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