Hershey's CMO Jill Baskin on Staying True to Yourself

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By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, Hershey's CMO Jill Baskin joins me for a discussion about the chocolate champs, but just as much about career advice and how she came to be a truer and more authentic marketer.

Today, you'll learn: - Jill's journey to Hershey's - A few stories of passionate Hershey's consumers -- and how the brand leverages them - How Jill defines authenticity - Jill's advice on how to take smart risks and stay true to yourself when becoming a more authentic marketer, and advancing your career in general

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

48 episodes