Manage episode 245157055 series 2457275
On today's episode, Hershey's CMO Jill Baskin joins me for a discussion about the chocolate champs, but just as much about career advice and how she came to be a truer and more authentic marketer.
Today, you'll learn: - Jill's journey to Hershey's - A few stories of passionate Hershey's consumers -- and how the brand leverages them - How Jill defines authenticity - Jill's advice on how to take smart risks and stay true to yourself when becoming a more authentic marketer, and advancing your career in general
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at firstname.lastname@example.org with suggestions for guests, content, or general interest/feedback.
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)