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Hershey's CMO Jill Baskin on Staying True to Yourself

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Manage episode 245157055 series 2457275
Content provided by Adam Conner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Conner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On today's episode, Hershey's CMO Jill Baskin joins me for a discussion about the chocolate champs, but just as much about career advice and how she came to be a truer and more authentic marketer.

Today, you'll learn:

  • Jill's journey to Hershey's
  • A few stories of passionate Hershey's consumers -- and how the brand leverages them
  • How Jill defines authenticity
  • Jill's advice on how to take smart risks and stay true to yourself when becoming a more authentic marketer, and advancing your career in general

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

  continue reading

123 episodes

Artwork
iconShare
 
Manage episode 245157055 series 2457275
Content provided by Adam Conner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Conner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On today's episode, Hershey's CMO Jill Baskin joins me for a discussion about the chocolate champs, but just as much about career advice and how she came to be a truer and more authentic marketer.

Today, you'll learn:

  • Jill's journey to Hershey's
  • A few stories of passionate Hershey's consumers -- and how the brand leverages them
  • How Jill defines authenticity
  • Jill's advice on how to take smart risks and stay true to yourself when becoming a more authentic marketer, and advancing your career in general

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

  continue reading

123 episodes

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