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Hershey's CMO Jill Baskin on Staying True to Yourself
Manage episode 245157055 series 2457275
On today's episode, Hershey's CMO Jill Baskin joins me for a discussion about the chocolate champs, but just as much about career advice and how she came to be a truer and more authentic marketer.
Today, you'll learn:
- Jill's journey to Hershey's
- A few stories of passionate Hershey's consumers -- and how the brand leverages them
- How Jill defines authenticity
- Jill's advice on how to take smart risks and stay true to yourself when becoming a more authentic marketer, and advancing your career in general
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
123 episodes
Manage episode 245157055 series 2457275
On today's episode, Hershey's CMO Jill Baskin joins me for a discussion about the chocolate champs, but just as much about career advice and how she came to be a truer and more authentic marketer.
Today, you'll learn:
- Jill's journey to Hershey's
- A few stories of passionate Hershey's consumers -- and how the brand leverages them
- How Jill defines authenticity
- Jill's advice on how to take smart risks and stay true to yourself when becoming a more authentic marketer, and advancing your career in general
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
123 episodes
All episodes
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