Spartan Race CMO Carola Jain on More than a Finish Line

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By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, Spartan Race Chief Marketing Officer Carola Jain discusses how she builds up a community of extremely passionate athletes to come together for something bigger than just an obstacle race.

Today, you'll learn:

  • Carola's journey to Spartan
  • The ways in which Spartan has differentiated its offerings to be inclusive of more fitness types
  • Stories of some of Spartan's "power racers"
  • How Spartan amplifies the journeys of its racers through initiatives like Spartan Life
  • Tips to become a more authentic marketer

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

46 episodes