Manage episode 245959533 series 2457275
On today's episode, Spartan Race Chief Marketing Officer Carola Jain discusses how she builds up a community of extremely passionate athletes to come together for something bigger than just an obstacle race.
Today, you'll learn:
- Carola's journey to Spartan
- The ways in which Spartan has differentiated its offerings to be inclusive of more fitness types
- Stories of some of Spartan's "power racers"
- How Spartan amplifies the journeys of its racers through initiatives like Spartan Life
- Tips to become a more authentic marketer
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at firstname.lastname@example.org with suggestions for guests, content, or general interest/feedback.
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)