Show #2: How Long Does Success Take To Show Up? (Can I Make It Faster?)

Author Platform Rocket: Self Publishing, Marketing & Advertising Advice For Authors

Jonny addresses a question from his audience that comes up more often than not—how long does it take to experience success and how can I speed it up? Since success is a relative term, it is difficult to measure success from one person to the next. This is exactly why Jonny’s 3 Steps to Speed Up Success begins with defining what success means to you in tangible terms. Tune-in as these three steps will help you gain the traction you need to not only define your goals and your audience, but create an action map to get there. If you’d like to speed up your path to success as an author, this episode is marked for you.

• Today’s Episode – How long does success take and how can I speed it up?
  • 70-80% of the questions asked of Jonny is this one question
• Every author has a different business model
• 3 Steps to Speed Up Success
  • Clearly identify your definition of success
    • Put it in monetary/financial terms
    • Go through all your bills and decide how much you’ll need on a monthly basis
    • See what number you’re trying to hit
    • Visualize your ideal life and compute how much it will cost
• Figure out who your market is and how you want to serve them
  • Who you are includes what you are willing and capable of doing
  • Who is your audience and what do they want?
  • Use your email list to get to know your audience more
  • Eben Pagan’s customer avatar
  • Facebook Business Ads to look at your own fan page’s insights
  • Look at authors in your genre—look at what they do and look at their audience
  • If you’re not in fiction, the fastest path is by buying a product or coaching package
  • Make an action roadmap
• Place on the map where you are and where you want to be
• The 1% Rule: 1% of your traffic will buy whatever you’re offering
• Most authors achieve better than 1%
• Measure your success in terms of monthly income
• Figure out where you want to go
• Find out who your audience is
• Look at your current numbers and know your statistics
• Don’t be a perfectionist
• End of today’s podcast

3 Key Points:

1. The definition of success is NOT universal – it differs from person to person.
2. Set-up your customer avatar and identify the ways you’d like to serve them.
3. Know your numbers so you can set your targets accordingly.

Resources Mentioned:

• Eben Pagan – Person who first introduced the “customer avatar
• Facebook Business Ads – Platform to reach your audience through Facebook