Five Essential Tips To Boost Your Book Sales In The New Year | Azul Terronez Authors Who Lead - Learn To Write A Book From Bestselling Authors And Leaders podcast

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26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

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Five Essential Tips to Boost Your Book Sales in the New Year | Azul Terronez

6 days ago 17:17

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Send us a text

Writing and publishing a book is a significant achievement, yet the journey doesn't end there for many authors. The real challenge often lies in keeping the momentum of book sales going, especially after the initial launch euphoria fades. In this episode of Authors Who Lead, I shed light on how authors can master the art of book marketing in 2025. Here, we dive deeper into the insights shared, exploring essential strategies for sustaining and enhancing book sales over time.

Timestamp:
00:00 Traditional vs. Self-Published: Sales Trends
04:40 Write Books About Who You Are
08:39 Platform-Specific Content Strategy
12:43 Effective Book Promotion Strategies
14:58 Book Marketing Workshop & Calendar
16:24 Don't Give Up on Writing

Full show notes
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353 episodes

Authors Who Lead - Learn to write a book from bestselling authors and leaders

Five Essential Tips to Boost Your Book Sales in the New Year | Azul Terronez

Authors Who Lead - Learn to write a book from bestselling authors and leaders

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published 6 days ago

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353 episodes

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Authors Who Lead - Learn to write a book from bestselling authors and leaders

1
Five Essential Tips to Boost Your Book Sales in the New Year | Azul Terronez 17:17

6 days ago17:17

17:17

Send us a text Writing and publishing a book is a significant achievement, yet the journey doesn't end there for many authors. The real challenge often lies in keeping the momentum of book sales going, especially after the initial launch euphoria fades. In this episode of Authors Who Lead, I shed light on how authors can master the art of book marketing in 2025. Here, we dive deeper into the insights shared, exploring essential strategies for sustaining and enhancing book sales over time. Timestamp: 00:00 Traditional vs. Self-Published: Sales Trends 04:40 Write Books About Who You Are 08:39 Platform-Specific Content Strategy 12:43 Effective Book Promotion Strategies 14:58 Book Marketing Workshop & Calendar 16:24 Don't Give Up on Writing Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage…

Authors Who Lead - Learn to write a book from bestselling authors and leaders

1
The Power of Letting Go | Azul Terronez 19:57

14 days ago19:57

19:57

Send us a text Writing a book is often seen as a solitary journey, characterized by the rhythmic tapping of keys as ideas flow from mind to paper. However, the path to becoming an author can be fraught with internal struggles, often rooted in deeper emotional complexities. In this episode of Authors Who Lead, I discuss the profound impact that unresolved trauma can have on a writer's ability to create, emphasizing the importance of authenticity and emotional depth in writing. Timestamp: 00:00 Emotional Depth in Writing 05:18 Overcoming Self-Doubt in Writing 08:27 Innate Drive to Tell Stories 10:43 Detach from Persistent Thoughts 15:29 The Writer's Dilemma 17:38 Emotional Depth in Writing Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage…

Authors Who Lead - Learn to write a book from bestselling authors and leaders

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Behind the Scenes of Unicorn Energy | Jen Kem 44:49

20 days ago44:49

44:49

Send us a text In this episode of Authors Who Lead, I sit down with brand strategist and author Jen Kem to discuss the release of her book, " The Unicorn Team ." Our conversation explored building teams with unique energy and navigating the traditional publishing world, revealing lessons applicable to anyone's creative journey. Let's delve into the key insights shared and their profound impact on the essence of leadership and authorship. Timestamp: 00:00 Strategist’s approach to messaging 05:11 Building your idea support team 08:38 Sharing my big idea 09:55 Achieving unicorn energy 15:10 From grassroots to millionaires 17:21 Power team formation and expansion 23:14 Energy: the ultimate currency 24:16 Holistic leadership approach book 28:53 Thought leadership vs. misleading books 31:19 Redefining books and success 35:32 Innovation playbook: reinvent and integrate 37:42 Subtitle frustrations in publishing Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage…

Authors Who Lead - Learn to write a book from bestselling authors and leaders

1
Overcoming Fear | Azul Terronez 20:23

5 weeks ago20:23

20:23

Send us a text The art of writing is much more than crafting sentences or perfecting grammar. It’s a bridge connecting your inner world to the outside, bearing stories untold and messages unsaid. In this episode of the Authors Who Lead, I share a heartfelt reflection on how writing is intertwined with living fully, urging aspiring authors to delve deeper than the superficial act of writing to uncover a more profound personal revelation. Timestamp: 00:00 Living Fully Through Writing 04:59 Writing What Truly Matters 06:31 Write for Yourself First 11:56 Embrace Vulnerability to Shape Your Story 14:45 Books Should Transform and Inspire 16:57 Live Boldly, Inspired by Nature 20:11 Join the Author’s Journey Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage…

Authors Who Lead - Learn to write a book from bestselling authors and leaders

1
Mastering the Submission Process | Dennis James Sweeney 29:10

7 weeks ago29:10

29:10

Send us a text In this episode of Authors Who Lead, I converse with Dennis James Sweeney, author of "How to Submit: Getting Your Writing Published with Literary Magazines and Small Presses" and recipient of the Autumn House Rising Writer prize. Our discussion offers valuable insights into a writer's journey, the perseverance needed in the face of rejection, and the power of authenticity in one's writing. Timestamp: 00:00 Finding My Way Back to Writing 04:37 First Big Publishing Win 08:37 Finding My Groove in Academic Circles 10:15 Surprising Career Turns After MFA 14:07 Students Finding Their Voice 18:44 Submit to Places You Enjoy 20:48 Writers' Worries vs. Rules 23:07 Teaching Without Textbooks or Tests 25:54 Writing and Community Vibes Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage…

Authors Who Lead - Learn to write a book from bestselling authors and leaders

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Kickstart Your Writing Project with Our Structured 5-Day Challenge | Azul Terronez 16:08

8 weeks ago16:08

16:08

Send us a text Starting a piece of writing can always be intimidating. Whether you've written a book before or are venturing into writing for the first time, the blank page can seem overwhelming. In this episode of Authors Who Lead, I delve into the various aspects of writing challenges and how they can serve as a catalyst to kickstart your writing journey. Timestamp: 00:00 Unlock Writing Potential with Challenges 04:28 Mindset: Key to Overcoming Writer's Doubts 09:31 Overcome Fear: Write and Publish 12:44 Overcoming Self-Doubt in Writing 14:24 Join Our Writing Challenge Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage…

Authors Who Lead - Learn to write a book from bestselling authors and leaders

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Writing Without Fear | Denise Frost 39:31

9 weeks ago39:31

39:31

Send us a text In this episode of Authors Who Lead, Denise Cecilia Frost and I delve into the grueling yet rewarding process of writing a novel. The takeaway is clear: the first draft is not about perfection but capturing a great story's essence. Drawing inspiration from Kurt Vonnegut, Denise emphasizes that every character must have a desire or goal to propel the narrative forward. It’s a stage where messiness is not just tolerated but encouraged. Resonating from my experience as a co-writer, I added that revisiting drafts can later refine these raw beginnings into something coherent and compelling. Timestamp: 00:00 Interviewing DC Frost, debuting novel with the detective. 03:33 Mysteries capture local essence and offer immersive experiences. 07:46 Books create intriguing, atmospheric worlds and loneliness. 11:39 Commit, stay excited, and seek trusted feedback. 15:44 Storytelling involves relationship-building and deep listening. 19:21 Struggling with vulnerability in character choices. 22:12 First drafts reveal key story elements. 25:34 Write, and rewrite frequently; the husband's critique improves specificity. 27:58 Female strength, vulnerability, and personal empowerment explored. 30:22 Book explores cultural differences, education, and groupthink issues. 33:58 Writing fiction allows the sharing of diverse, untold stories. 37:20 Stories are vital; writers can revise freely. Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage…

Authors Who Lead - Learn to write a book from bestselling authors and leaders

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How Our Writing Challenge Can Help You Finally Finish Your Book | Azul Terronez 17:55

10 weeks ago17:55

17:55

Send us a text Every author faces challenges when writing a book—whether it's finding the right idea, battling imposter syndrome, or simply staring at a blank screen. You are not alone in this. In this episode of Authors Who Lead, I emphasize that writing isn't a solitary endeavor but a community activity. Let’s dive into the key topics discussed in the podcast episode, exploring how a structured approach, inspired by Japanese Kaizen philosophy, can help you kickstart your writing journey through a 5-day challenge. Timestamp: 00:00 Jumpstart Writing with Kaizen Challenges 04:44 Balancing Emotion and Logic in Writing 09:02 Overcoming Writing Resistance 12:39 Encouragement Through Community Publishing 14:53 Five-Day Writing Challenge Overview 16:45 Join the Authors' Challenge Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage…

Authors Who Lead - Learn to write a book from bestselling authors and leaders

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Mastering Organic Reach and Social Media for Authors | Shelby Leigh 44:02

11 weeks ago44:02

44:02

Send us a text In this episode of Authors Who Lead, I sit down with Shelby Leigh, a best-selling author and mental health advocate, to discuss the nuances of mastering organic reach in book marketing, the daily writing habit, and the importance of viewing oneself as a brand. With over 500,000 readers and a successful transition from self-publishing to traditional publishing, Shelby Leigh’s journey is filled with valuable lessons for aspiring and established authors alike. Timestamp: 00:00 College poetry helped ease my anxiety struggles. 06:05 Books explore mental health, societal pressure, and anxiety. 09:12 How did you overcome book marketing shyness? 11:38 Treat books as a business; highlight personal connections. 15:15 Separate personal and professional social media accounts. 19:16 Success requires time, strategy, and valuable content. 21:24 Focus on organic growth; address messaging issues. 24:28 Creating a poetry book reveals a self-love journey. 28:36 Beginner programs and Creative Content Club offerings. 31:45 Evolving commerce through TikTok and authentic content. 35:58 Teaching finance involves understanding consistent consumer psychology. 38:43 Research audience interests; use storytelling for engagement. 41:48 Confidence is key; comparison hinders creativity. Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage…

Authors Who Lead - Learn to write a book from bestselling authors and leaders

1
Overcoming Creative Obstacles | Kristen Van Nest 38:10

12 weeks ago38:10

38:10

Send us a text In this episode of the Authors Who Lead podcast, I sit down with Kristen Van Nest. Kristen, a talented comedian, author, and business owner, sheds light on her unique writing process, the cultural nuances of living abroad, and her transition from a corporate career to creative pursuits. This episode dives deep into the intricacies of creativity, the challenges of expatriate life, and the transformative power of travel. Timestamp: 00:00 Kristen Van Nest: World-traveling comedian, writer, business owner. 06:07 Travel broadens perspectives and challenges personal happiness. 07:10 Designed life for happiness through travel independence. 11:10 Charna Halpern taught improv in Shanghai, transformative. 14:38 Self-discovery through questioning values and experiences. 19:05 Learning cultural roots of East Asian countries. 21:51 Learning the language offers unique cultural insight. 25:45 Portuguese pronunciation impresses locals and enhances the experience. 29:50 Writing involves phases: Reflection, research, ritual, and closure. 30:57 Write 500 words daily; create a book. 34:54 Stop editing while writing; just write. 37:40 Subscribe for weekly episodes and show updates. Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage…

Authors Who Lead - Learn to write a book from bestselling authors and leaders

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Book Fairs 2025 | Azul Terronez 20:30

13 weeks ago20:30

20:30

Send us a text If you’re an author wondering whether attending a book fair is a good idea, you’re in the right place. In this episode, I dive into the unique opportunities book fairs offer to showcase your work, engage with readers, network with industry professionals, and more. Whether you’re a new author or an experienced one, participating in a book fair can provide invaluable experiences and help elevate your writing career. Timestamp: 00:00 Consider book fairs for promotion and speaking opportunities. 03:53 Start an email list using ConvertKit today. 06:48 Miami Book Fair: Renowned, extensive, diverse literary event. 13:16 Engage locals, encourage attendance, and connect with attendees. 15:49 Book sales allowed; additional costs apply. Varies. 18:04 Leverage book sales for long-term marketing growth. Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage…

Authors Who Lead - Learn to write a book from bestselling authors and leaders

1
Healing with Nature | Avanti Kumar Singh 42:16

14 weeks ago42:16

42:16

Send us a text In this enlightening episode of Authors Who Lead, I sit down with Dr. Avanti Kumar Singh, a Western-trained physician who has reconnected with her South Asian roots to explore Ayurvedic principles. Dr. Singh's latest book, "The Longevity Formula," brings ancient Ayurvedic wisdom to modern readers, focusing on how harmonizing with nature can promote a longer, healthier life. Let's delve into the key insights from our conversation and how adopting Ayurvedic practices can transform your health. Timestamp: 00:00 Ayurveda: living in harmony with nature. 04:41 Inflammation is linked to all chronic illnesses. 07:43 Modern stress mimics a constant fight-or-flight response. 10:52 Assess digestion and toxic load for health. 12:46 Health habits need adjusting based on symptoms. 17:26 Shifting to seasonal eating enhances personal health. 21:33 Activate longevity switches: remove toxins, and sync nature. 23:42 Sync with nature to optimize longevity and health. 27:14 Aging with vitality inspires Ayurvedic lifestyle reconsideration. 31:38 Personal experience deepened commitment to health-focused work. 35:28 Authentically wrote the second book, disregarding others' opinions. 39:23 Helping one person makes everything worth it. 40:36 Podcast promotes Avanti's book on longevity formula. Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage…

Authors Who Lead - Learn to write a book from bestselling authors and leaders

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Unlocking Student Success | Deb Lancashire 28:14

15 weeks ago28:14

28:14

Send us a text The school bell rings, signaling the end of a relentlessly long period. Students, from the youngest in elementary school to the seasoned veterans in high school, often find themselves mentally and physically exhausted by the demands of the modern classroom. However, Deb Lancaster, a veteran educator with years of experience, is championing a revolutionary concept that promises to transform education— brain breaks . Her insights into this concept were explored in-depth during her recent appearance on the Authors Who Lead podcast hosted by yours truly. We uncover why brain breaks are essential, how they work, and the broader implications for educators and students alike. Timestamp: 00:00 Walking, career reflection, brain breaks, student impact. 05:31 Authorship establishes expertise and empowers educators. 07:29 Community built through sharing and positive intent. 10:13 Focused attention is vital for learning effectively. 15:40 Focus on attention, not time, or difficulty. 17:12 Activating growth, fostering connections, building supportive classroom. 20:30 Creating a brain-focused educational consulting course. 24:57 Becoming an expert opened new career opportunities. 26:19 Join Brain Break Academy for updates, stories, and tips. Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage…

Authors Who Lead - Learn to write a book from bestselling authors and leaders

1
The Boy Scouts Saga | Mike De Socio 40:55

16 weeks ago40:55

40:55

Send us a text In this episode of Authors Who Lead, Mike De Socio and I delve into the grueling yet transformational journey of writing a book. This conversation offers a treasure trove of insights for aspiring and seasoned authors alike. From the unwieldy nature of a single Google Doc and the emotional toll of editing to the personal transformations catalyzed by writing, this episode covers a myriad of key points that can make or break an author's journey. Timestamp: 00:00 Book reveals untold history of scouts' discrimination. 06:34 Discussing journey from journalism to developing a manuscript. 07:02 COVID webinar revealed book publishing steps needed. 10:19 Freelance work balance allowed book writing time. 13:47 Many bestselling books are ghostwritten by few. 18:18 Strived for perfection, received high-level edits. 21:22 Therapist, fun, discovery, pride, satisfaction, publication. 23:05 Publishing is slow; sources surprisingly forthcoming. 27:29 Avoid "chapter" labels; organize flexibly for writing. 29:43 New creative direction after book tour success. 34:40 Scouts provided belonging, despite personal struggles. 35:37 Grateful for people, but organization flawed. 39:08 Recommended book on LGBTQ inclusion in Scouts. Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage…

Authors Who Lead - Learn to write a book from bestselling authors and leaders

1
Guerrilla Marketing Secrets | Peter Freedman 44:11

18 weeks ago44:11