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Cynthia Terpstra, Head of Marketing at ReadyWorks
Manage episode 296958493 series 2894768
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Cynthia is an award-winning marketing leader with a record of increasing brand recognition and customer acquisition via multi-channel demand generation and lead generation campaigns. She has created marketing strategies for industry-leading B2B companies (SaaS, IoT, & Telecom), B2C, and non-profits. Cynthia is passionate about delighting customers at every stage of the relationship – from the first touch to evangelist.
Listen to the full episode of the B2B Digitized Podcast to learn more about:
- Filling gaps with freelancers and agencies to leverage expertise
- Getting your content discovered by prospects
- Grabbing opportunities to take a fresh approach to marketing
- Learning from outside your industry to spark creativity
- Prioritizing content based on conversations with customers
- Understanding your customers and understanding their needs
12 episodes
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