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How we grew to 25K users using 600 influencers on instagram.
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In this episode, Andrea Tassistro, CEO of Foodetective, talks about how they used affiliates (who are food influencers on Instagram) to grow to 25k restaurants on their platform.
We talk about,
- What Foodetective is all about.
- How they hit 25k users (restaurants - including on trail plan) with ACVs in the range of $2.5k to $10k with around 3x YOY growth.
- How they convinced food influencers to become their affiliates.
- How they intend to grow using licensing model over the next few years & how their enterprise sales team is closing these deals
- Team, funding status & future vision
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