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How word of mouth took us to 50k paying users with our bottom-up product-led model
Manage episode 349899837 series 3414198
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Dan Barak, Co-Founder & CEO of Text Blaze talks about how they broke through 50k paid users primarily using word of mouth for their productivity-focused chrome extension.
- How TextBlaze (chrome extension) helps users become more productive using snippets
- How they are a product-led bottom-up company with around 200K total users, among which 50K are on a paying plan
- How they’ve grown to 7-figure revenue, primarily doubling over the past 12 months
- How a vast majority of the new users come from word-of-mouth & few referrals
- What drives a satisfied user to spread the word about the product & how word of mouth works
- What are they specifically doing to make this word-of-mouth channel successful
- How are they going to focus on top-down enterprise sales along with the bottoms-up model they currently use
- Team, funding status & future vision for the company
You can also view the video on youtube here.
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