Babe Chats podcast

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Babe Chats

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21 episodes

Babe Chats

updated 6 years ago

Series home•Feed

Archived series ("Inactive feed" status)

When? This feed was archived on December 01, 2021 18:09 (3+ y ago). Last successful fetch was on August 23, 2019 01:19 (5+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

21 episodes

All episodes

Babe Chats

1
Tools You Need To Streamline Remote Work 26:21

6 years ago26:21

26:21

Get your remote working Bali guide with 20% using code PODCAST20 In today’s minisode we covered one of our most asked remote work questions - how do you communicate and work with clients so well? When you have the right tools and processes, it’s pretty easy Babe! In this episode we broke down exactly which tool we use to work remotely and what makes them useful. We covered four key areas - project management, file sharing, communication and payment portals. For each area we delved into our top apps and how we use them to make our process and communication great both internally and with our clients. For those who listen all the way to the end, there’s a sneaky discount code on ‘Your step by step guide to working remotely in Bali.’ Here are your links Babe: Project management: Asana https://app.asana.com/ GSuite https://gsuite.google.com/ Loom https://www.useloom.com Calendly https://calendly.com/ Communication: Slack https://slack.com/ Zoom https://zoom.us/ Skype https://www.skype.com/en/ Facebook video call www.facebook.com File sharing: Dropbox https://www.dropbox.com/ Wetransfer https://wetransfer.com/ Google Drive GSuite https://gsuite.google.com/ Payment portals: Paypal https://www.paypal.com/in/signin Stripe www.stripe.com/ Your step by step guide to Bali. https://www.brandbabesstudio.com/shop-bali-book/…

Babe Chats

1
Q&A Session: Working Remotely In Bali 28:58

6 years ago28:58

28:58

Get your remote working Bali guide with 20% using code PODCAST20 Today's minisode was created by you, our Babes! We gathered questions from our instagram audience and answered them on the spot. These questions were all based around running a business remotely and moving to Bali. In this minisode we cover: Managing clients remotely, including managing different currencies How to get over your fears through 'Fear Setting.' Ideas to run a product based business remotely Marketing online as a remote business This blogpost is handy for email databases This is where you find the Bali guide and use your discount code PODCAST20 "When you have a plan scary things stop being scary, they just become 'things'"…

Babe Chats

1
Overcoming Fear of the Unknown 30:10

6 years ago30:10

30:10

Get your remote working Bali guide with 20% using code PODCAST20 With the release of our new guide, Bali is top of mind for us. Megan took the chance to interrogate Alarice about how she overcame fear to move to Bali. The interesting thing about this minisode is that all of the techniques and steps Alarice touches on can be applied to any life change. Alarice talked us through the key steps that helped her navigate her big ticket dream, using working remotely from Bali as a example. These steps included: - How to shift your mindset by defining your own version of success. - Using that mindset and vision to drive your actions. - Creating a plan and a back up plan. - Talking to real people who have done what you want to do. - Questioning your fears legitimacy vs internal dialogue. "Is this rational? Is this just an idea in my head that I'm scared of?" Listen to Alarice's tips for design your Life in this episode…

Babe Chats

1
Slow Business & Intentional Living With Tatiana of Soul Centre 36:00

7 years ago36:00

36:00

“I am Tatiana. I am just me. I like to say that because often when we ask people who they are, we’re defined by our labels” We’ve felt something in the air lately. It’s almost like there’s a shift in mindset happening, like the wellness movement is filtering into the way we think about our careers and our hustle. Today’s episode with Tatiana Hirovanaa delved into this idea of slow business and slowing down in general to see what’s really important. In this episode Tatiana talked us through the way she slows down in her coaching business, Soul Centre. Coming from a background of career ladder climbing, long days and flying around the world, she’s open about finding this approach both challenging and fruitful. Get your FREE small biz resources: Copywriting Guide “You are going to have seasons of hustle. My mission is recognising when it’s a time to hustle or when it’s a time to rest or slow.” During this episode we began to define what ‘slow business’ actually is. It’s not about not working hard, it’s about doing one thing and a time and about not rushing onto the next task. Just from chatting this through with Tatiana, we believe this approach sounds more productive because you’re assessing where you’re spending your time and how that aligns with your intentions, rather than just reacting. “Getting slower helps me to see where I am and where I am spending my time, so I can cut off the things that don’t matter” “When you slow down enough to see what really matters to you and what you want to do in your business ,that removes the noise of the things that are spreading you thin.” Tatiana gave advice for those who are used to constantly being on the go, who feel like they are always busy but not necessarily getting anything done. In her own experience she began with just 15 minutes a day of solitude, of what we would usually think of as ‘doing nothing.’ “Our minds get noisey, our souls get noisey - it all gets really noisey so if we just take some time out and be really intentional about it…we get clarity.” In this episode we also covered the ‘show up fatigue’ that we’ve been feeling on instagram lately and the idea of social media as a tool, rather than as its own world. Some ways we discussed to deal with this included re-evaluating when you’re forcing, protecting parts of yourself, and being the same person everywhere. “The true power of social media and the true power of instagram…is bringing whatever connections you’ve made online and bringing them back to the real world” Tatiana finished the episode sharing with us how to check in with yourself and evaluate if you’re working towards the person you want to be and the life you want to be living. She assesses who she wants to be in the next season of her life against these sections - spiritual, emotional/mental, financial, relational, occupational, physical - by asking the question ‘who is the ideal me’ against each. Listen to the end of the episode for details and try this task out yourself - we did, it’s an empowering way to look at how you want the year to end. “I don’t believe in living ‘balanced.’ - to me that means everything’s mediocre…everything’s operating at 60% percent.” If your agenda is overwhelming and exhausting, perhaps you've picked up things that God never intended for you" Read the book Tee mentions - High performance habits Visit Soul Centre Website Follow Soul Centre on the ‘gram -…

Babe Chats

1
Protecting Your Brand With GirlFriday IP 36:00

7 years ago36:00

36:00

Today’s episode is amazing. It’s amazing because we somehow had fun learning about intellectual property (IP) and think you will too. This is all down to our guest for today, Fi, the founder of Girl Friday IP. Her instagram bio says “no legalese, real talk, occasionally foul mouthed” and that is 100% accurate. Get your FREE small biz resources: Copywriting Guide Download IP Guide Girl Friday IP is a boutique IP practice, specialising in protecting small biz and start-ups. In this episode Fi puts IP into human terms, educating us on what intellectual property is as well as why it’s so important for any business to consider. It all comes down to protecting your brand - being proactive rather than defensive. “It’s an investment, not just for when the shit hits the fan” “It’s your hard earned effort…coming up with a brand takes a hell of a lot of effort. You have to protect that.” Do your homework. Homework, homework, homework is the key outtake of this episode. IP is all about a little bit of homework to save you having to backpedal later. And if you don’t want to do your homework, get someone else to do it for you. “It might be a great idea, it might be a great brand, but it’s not going to see the light of day if you’re stepping on someone else’s toes.” “You can take a calculated punt - do a little background research” Fi also shared with us her own experience with branding and how important it is to create something ownable, that you can protect and claim as yours. She reflects on her own brand values and how these are so necessary for attracting the right personalities and clients. And as a bonus, she covers the importance of being different - both for your branding and for ownable IP. "If you can get consistency across the board, bring home that branding and message every time, people will remember you." If you haven’t considered the importance of IP, this episode needs to be listened to. Follow Girl Friday IP on instagram Check out her website GRAB YOUR BRAND PROTECTION GUIDE If you loved the Babe Chats episode with GirlFriday IP, you'll love her free download even more. Enter your email below to get your guide to happy hormones for busy babes First Name Last Name Email Address GRAB YOUR COPY We respect your privacy. Thank you!…

Babe Chats

1
Stress Management And Your Hormones As A Small Biz Babe 26:00

7 years ago26:00

26:00

We talked with Sara, from Your Monthly Club, about the ways stress effects our health. Sara is a dietitian who specialises in hormonal health and fertility - something that effects female health in a big way. This is an important topic for all of you Babes because we’d bet almost every one of you deals with too much stress in your life. Get your FREE small biz resources: Copywriting Guide “Stress is a competition. When you ask someone ‘how are you?’ You hear ‘oh so busy!’” These days stress is almost romanticised. It’s seen as a sign of success and is part of day-to-day life. Sara chats to us about how this can be a big issue for our bodies and health, especially in the way it effects our hormones. “Not ovulating has a greater health effect than not being able to fall pregnant.” “I find it fascinating that we’re all females, we have ovaries, but none of us even understand what is ovulation” In this episode Sara teaches us that our bodies can’t tell the difference between deadline stress and life threatening stress. This means that our hormonal response is as dramatic as if we were being chased by a tiger - not ideal as an every day reaction. Sara covers tips for reducing stress in your life, some which took us by surprise like being more mindful of the kinds of exercise you do. She also stepped out some health tips that are easy to implement, no matter how busy you are. “High intensity exercise promotes more stress hormones. It has its place but if stress is something you’re dealing with most of your week…it will add to your problem.” If you’ve ever dealt with stress in your life - so all of you - this is the episode to listen to. You’ll come away with actionable tips and a better understanding of how your body works. Check out the blog https://www.yourmonthlyclub.co.nz/ Heart the ‘gram http://instagram.com/yourmonthly GRAB YOUR HAPPY HORMONE CHECKLIST If you loved the Babe Chats episode with Your Monthly, you'll love her free download even more. Enter your email below to get your guide to happy hormones for busy babes First Name Last Name Email Address GRAB YOUR COPY We respect your privacy. Thank you!…

Babe Chats

1
Make Your Instagram Work For Your Biz 22:00

7 years ago22:00

22:00

In today’s minisode we answer a question from the DMs about making the most of instagram as a brand. We’ve broken it down into 5 tips you can use to do this. These are tips we use ourselves to generate 95% of our client enquiries. For each of these instagram tips we delve into detail - from creating brand ‘filters’ to make sure you’re on brand, to using apps like planoly. Have a strategy with an end goal. What is the purpose of your instagram feed? Create a consistent feed. Who are you as a brand and what are you doing to position yourself as this? Add value. This needs to be often enough that it makes your audience want to connect and engage with you. Use collaboration. This could be things like influencers, takeovers, competitions and more, just make sure whoever you’re collaborating with is inline with your audience. Use stories. They’re great for connecting on a human level and for testing content. GRAB OUR FREE COPYWRITING EBOOK HERE Brand Babes Studio instagram. https://www.instagram.com/brandbabesstudio/ Planoly - instagram planning app. https://www.planoly.com/ Collabosaurus - collaboration tool. https://collabosaurus.com/…

Babe Chats

1
Get Your Money Right With Ruby Lee 36:00

7 years ago36:00

36:00

Today we had the pleasure of talking with Ruby Lee, a side-hustle coach and all ‘round Babe who grew her own side-hustle to a 5 figure per month business. Did we mention she’s only 5 months into full-time self-employed life? In this episode Ruby took us through the most common limiting beliefs and how you can overcome them. The one that pops up the most is money mindset, holding Babes back from going all in with their ideas and business. Ruby shared with us some ideas on how to work through the worries of showing up and of asking for the value you are worth. She delved into money strategies business Babes can put into place to make going all in with their business a lot less scary. “Does it serve me, does it help me be a better girl boss? If it doesn’t take it out” Ruby’s number one tip when it comes to getting started all in comes back to overcoming these limiting mindsets, changing the way you approach your business. She talks through the importance of levelling up through investing in yourself, as well as freeing up your own time through outsourcing or leaning on others for help. “As an entrepreneur you have to do that…becoming a lifetime learner and pushing yourself” “Sometimes it’s just about the surrender, letting go and seeing what happens. If something does blow up, you learn from it” Ruby is amazing at showing up. In fact in this episode we labelled her a “LinkedIn Influencer. We had her tell us about the power of showing up and the impact this has had on her biz. She also shared how it could help you too. “Everyone has a personal brand. It’s what the last person that you interacted with thought about you…take the reigns of it and help shape it in a way that will help build your business or your commercial brand.” If you have a business, thinking of having a one one day, or are in the side-hustling stage, this episode is the one for you. Get your free copywriting book here Visit Ruby’s website https://www.rubylee.co/ Heart her ‘gram http://instagram.com/_rubylee_ Connect with her LinkedIn https://www.linkedin.com/in/ruby-lee/…

Babe Chats

1
How We Manage Our Business Partnership Remotely 20:21

7 years ago20:21

20:21

Today's minisode comes from the question “What are your tips on managing a positive business relationship?” If you follow us on instagram you would have already seen that we met for the first time in real life this week. So we thought it would be fitting to share our story of how we started working remotely and how we met (online). So many of you were shocked that we hadn’t met but the funny thing is to us it’s a total norm. We manage things pretty well thanks to having a really positive and healthy business relationship and with the help of tools such as Slack and Asana. This episode is for you if: - You are thinking about going into a partnership but don’t know where to start You are currently in a partnership and it’s not positive and healthy You’d love to know how to manage a business remotely “Apps won’t save you if you don’t have a positive partnership.” “Make sure your values are aligned.” “Just have the tough conversations. Rip it off like a bandaid.” Need Help with your biz? We offer coaching Babe - send us an email info@brandbabesstudio.com…

Babe Chats

1
Building a Business and Attracting Investors with Donielle Brooke of Designer Wardrobe 25:00

7 years ago25:00

25:00

In today’s chat with Donielle Brooke we learnt what it really takes to create a business - things we’ve never covered before around the planning and moolah. Donielle is the founder of Designer Wardrobe, an online buy, sell and rent marketplace that has over 100,000 members. What started as a way to pay rent while she was going through cancer, has evolved into a website, an app and now a concept store. “More than 50% of our members were using our website from their mobile phones…we were like, we need to make an app” In this episode Donielle talks us through business and the importance of having a clear vision. Something many people don’t realise is Designer Wardrobe is exactly what it was planned be from day 1 - Donielle covers what it took to get there, from launching with a very basic website to see if there was demand, to surrounding herself with the right people. “Reach out to people that you think will help...it's hard when you think you can do it all.” When Designer Wardrobe decided to crowd fund to take the business to the next level, they raised nearly $2 million in just a couple of days. Yeah you read that right, $2 MILLION. We talked to Danielle about what it took to attract the right investors and surpass their crowdfunding goal so fast. She also gave us insight into the importance of taking your customer along for the journey. If you want to know what it really takes to create a successful business, listen to this episode. Find Donielle on insta @doniellebrooke Find Designer Wardobe on insta @designer.wardrobe Join Designer Wardrobe www.designerwardrobe.co.nz…

Babe Chats

1
Where To Focus When Starting A Coaching Biz 11:00

7 years ago11:00

11:00

Today's minisode is one of our favs. It comes from the question "what should new coaches primarily be focusing on when starting a new biz?" With the coaching space becoming increasingly busy, this question is one we know may of you will be curious about. The answers apply for businesses outside of coaching too, so make sure you have a listen if you're starting any new biz. We used our experience with helping small biz babes to share answers around: - Working out your specific difference. - Honing into what that means. - Creating a filter for ideas. - Getting started with marketing. - Working on one thing at a time. This episode will help you get started in your biz and remind you what's important. "Done is better than perfect" "Our clients who are coaches do well because they're open, they get it out there. They're not waiting." "If you're not doing what you're telling your clients to do, why would anyone trust you?" Need Help with your biz? We offer coaching Babe - send us an email info@brandbabesstudio.com…

Babe Chats

1
Dealing With The Comparison Trap With Ash Owens 44:00

7 years ago44:00

44:00

Today we had the chance to speak with the amazing Ash Owens hearing all about how a break up lead to her becoming the successful blogger, influencer and YouTuber that she is today. Ash’s way of discussing blogging is refreshing - she is open about it being a real career which we don’t often hear in New Zealand. It was a lightbulb moment hearing her talk about blogging just like a more traditional career - starting at a low pay rate, working hard and climbing your way up. As one of the youngest known bloggers in our country, she experienced PR agencies and brands not taking her seriously. Ash shared how she worked through this, staying true to herself and her vision for her blog and ‘gram and now youtube. It’s clearly paid off, with her just returning from a paid content creation trip to Greece - something we all dream of! “I’m really at a point that if anyone judges me… I know I‘ve worked my ass off to get here and I’m really proud of myself” Miss FQ Influencer Award’s Winner Ash lets us in on what drives her, how she remains uniquely her, and her own struggles and wins with creating beautiful content. We even delved into the famous anti ‘this is not sponsored’ blogpost and what led to that. “My content is driven my 2 things - 1. a creative outlet and 2. a way to share knowledge and connect with people.” We tackled the comparison trap, with Ash giving tips on how she deals with this. “I think you have to be really strict with your mental health when it comes to instagram…keep your feed just the people that inspire your, or excited you…why bother following accounts that make you feel like crap.” If you’re curious about how influencer’s deal with the comparison trap, how to stay authentic and make blogging a legitimate career choice for you, you must listen to this episode.…

Babe Chats

1
How To Know When To Re-Brand Your Biz 12:46

7 years ago12:46

12:46

For today's minisode we answered another question from you. One of our Babes slid into our DMs and asked 'How often do I need to consider a brand refresh?' It's a good question, so we gave you some good answers! In this episode we step though questions you can ask yourself about your current biz and current brand, to work out if it's time for a rebrand. We also outline the importance of regularly checking in with your brand and how to know if you need just wee tweaks or a full on rebrand. 1. Would you be proud to see your brand on a billboard? 2. Has my audience changed? 3. How about your services or offerings? 4. Have you DIY'd up to this point? 5. Are you ready to take your audience on this journey with you? And of course Babes, if you listen to this episode and realise you need some help, please get in touch.…

Babe Chats

1
Being Honest As A Content Creator With Abby Lee Bonny 37:46

7 years ago37:46

37:46

Abbylee Bonny is as bright and delightful as her name sounds. She is a mum, influencer, blogger and an all ‘round multi-talented, multi-passionate human. Babes who have followed her journey will know that one of her most endearing traits is her openness about her own challenges - from debt to conception. "I love sharing and I love talking about things that aren't easily spoken about" In this episode we delve deep into money chat, talking about money mindset, being in a relationship with someone who’s of the opposite mindset, debt, and the effect of looking like you have money. The chat was very real and heavily littered with truth bombs - including what happened when her fiancé took her credit cards off her. "I feel very comfortable at zero. I feel uncomfortable having money in the bank" Abbylee also shared with us how she decides what brands she will work with, and gives tips on how brands should be approaching influencers. She even let slip how she gets such an amazing instagram feed, so listen out for that! If you are want a podcast to listen to that reminds you you are not alone, inspires you to live your best life, and leaves you full of actionable influencer tips, this is the episode for you. "Your community, your followers, your babes...they trust you, they buy into your life, your recommendations...so it's important for me to keep my integrity” "I don't know what I do. I just try and live my best life" Find Abbylee on insta @abbyleebonny Read her blog https://abbylee.co…

Babe Chats

1
How To Not Look Like Every Other Blogger 13:10

7 years ago13:10