In this episode of Batting 1,000 with Dale Vermillion, Dale hosts Kyle Draper, the CEO of Content Compounding and author of Rethink Everything: You Think You Know About Social Media. Kyle shares his extensive experience in video marketing and social media, offering insights on how to effectively leverage these tools for personal and professional growth. Kyle and Dale discuss the importance of authenticity in social media, the power of video content, and strategies for building genuine relationships online.

This conversation is a must-listen for anyone looking to enhance their social media presence and connect more deeply with their audience.

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In This Episode

The power of video (starts at 5 mins 11 secs)

Kyle explains why video is crucial for modern marketing strategies.

Being authentic on social (starts at 12 mins 5 secs)

Dale and Kyle discuss the importance of being authentic and genuine in online interactions.

Building relationships online (starts at 19 mins 23 secs)

Kyle shares his top strategies for creating meaningful connections through social media.

Adding value to your audience (starts at 25 mins 34 secs)

Kyle unpacks how to use social media to educate and provide value to your audience.

Avoiding common mistakes online (starts at 32 mins 48 secs)

Kyle addresses common pitfalls Loan Officers make online and how to avoid them.

Creating more content in less time (starts at 41 mins 7 secs)

Dale and Kyle talk about how to repurpose your content to maximize its reach and impact.

Soundbites

"Social media isn't just about marketing; it's about building relationships and being real."

"Authenticity is the secret ingredient to a powerful social media presence."

"Video content works for you even when you're not working."

"People make time for what they value—make your social media presence valuable."

About Kyle Draper

Kyle Draper is a seasoned speaker, author, and entrepreneur with over twenty years of experience in helping brands and individuals shine online through video marketing. He is the CEO of Content Compounding, a company dedicated to helping businesses create and repurpose video content across multiple platforms. As the author of "Rethink Everything You Know About Social Media," Kyle challenges and inspires readers to leverage social media for personal and professional growth. His passion for simplifying complex industry trends and his commitment to leaving people better than he found them drives his work. Kyle lives to be a positive influence and a reflection of his faith in Jesus.

Connect with Kyle

LinkedIn → linkedin.com/in/coachkyledraper

Facebook → facebook.com/kyle.r.draper.3

YouTube → youtube.com/@CoachKyleDraper

TikTok → tiktok.com/@coachkyledraper

Website → contentcompounding.com

Book → amazon.com/rethink-everything...

About Dale Vermillion

Having trained over 1,000,000 lending professionals and worked with over 600 organizations, Dale Vermillion has compiled the best practices of the nation’s top producers into a practical and proven system that has helped countless individuals build lasting relationships with their borrowers, strengthen and expand their referral partnerships, and achieve greater personal and professional success than they thought possible. Dale is a 3x HousingWire Vanguard, a member of the 2022 Global Mortgage 100, and a 2021 Mortgage Professional America Housing Industry Icon. He’s also the proud author of "Navigating the Mortgage Maze" (Moody Publishing) and the founder of Mortgage Professionals Providing Hope.

Connect with Dale

LinkedIn → linkedin.com/company/dalevermillion

Facebook → facebook.com/dalevermillionofficial

Twitter → twitter.com/dalevermillion

Website → dalevermillion.com

Email → listen@dalevermillion.com

Production Information

Batting 1,000 with Dale Vermillion is a production of Mortgage Champions, a VCI company. Produced and edited by Jake Vermillion. Music by Envato Elements. Copyright 2024 © Vermillion Consulting, Inc., All Rights Reserved.

Mentioned in this episode:

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