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Episode 18: Implications for an Ageing Global Population

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Manage episode 268441022 series 2422114
Content provided by Jessica Ridenour and Euromonitor International. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Ridenour and Euromonitor International or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In 2019, for the first time in history, the number of people aged 65 and older surpassed the number of children aged four and under. The ageing global population is an undeniable fact, driven by higher life expectancy and falling birth rates. In this episode, we talk to Lan Ha, Population Senior Consultant, about the business implications of an ageing global population, including marketing to the so called "silver" consumer.

  continue reading

19 episodes

Artwork
iconShare
 
Manage episode 268441022 series 2422114
Content provided by Jessica Ridenour and Euromonitor International. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Ridenour and Euromonitor International or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In 2019, for the first time in history, the number of people aged 65 and older surpassed the number of children aged four and under. The ageing global population is an undeniable fact, driven by higher life expectancy and falling birth rates. In this episode, we talk to Lan Ha, Population Senior Consultant, about the business implications of an ageing global population, including marketing to the so called "silver" consumer.

  continue reading

19 episodes

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