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Episode 23: Théodore Marescaux kickstarting a consumer product on a global scale

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Content provided by Bert Van Wassenhove. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bert Van Wassenhove or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When you see kids zone out in front of a smartphone screen, rather than play and dance to their favourite music, then it’s time to call to the rescue. At least, that’s what Théo, the CEO of Muuselabs, had as a vision when developing the smart speaker for kids. Building a sophisticated consumer electronics product proved to be a fun challenge for the talented team of three engineers he gathered. But how do you bring it to the market? They chose Kickstarter as a platform and discovered rule number one for startups launching physical products: “Hardware is hard”.
  continue reading

36 episodes

Artwork
iconShare
 
Manage episode 220799423 series 1539269
Content provided by Bert Van Wassenhove. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bert Van Wassenhove or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When you see kids zone out in front of a smartphone screen, rather than play and dance to their favourite music, then it’s time to call to the rescue. At least, that’s what Théo, the CEO of Muuselabs, had as a vision when developing the smart speaker for kids. Building a sophisticated consumer electronics product proved to be a fun challenge for the talented team of three engineers he gathered. But how do you bring it to the market? They chose Kickstarter as a platform and discovered rule number one for startups launching physical products: “Hardware is hard”.
  continue reading

36 episodes

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