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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Betamax Babylon explicit
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Content provided by 11-29 Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 11-29 Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Betamax Babylon, a new podcast about all the films and TV and that we watched in the 80's....with Bruce Ackland and guests.
…
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162 episodes
Mark all (un)played …
Manage series 2680649
Content provided by 11-29 Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 11-29 Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Betamax Babylon, a new podcast about all the films and TV and that we watched in the 80's....with Bruce Ackland and guests.
…
continue reading
162 episodes
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×The chaps look back at the frankly eye-popping sci horror extravaganza Lifeforce. So bad yet so good. Subscribe to Betamax Babylon's New Home on Patreon: https://patreon.com/betamaxbabylon?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_creator&utm_content=join_link…
“What’s in the pod!!!!” In a two-part special the guys mark 30 years of David Fincher’s melancholy masterpiece Se7en. Subscribe to the Pirate Video Crew to hear part 2: https://betamax-babylon-pirate-video-crew.hubwave.net/
A classic episode from the essential Christmas ghost story series scares the crap out of the chaps Subscribe to Pirate Video Crew so you never miss an episode of Betamax Babylon: https://betamax-babylon-pirate-video-crew.hubwave.net/
The chaps discuss how the director of the scariest Christmas movie ever also made a festive family classic beloved by Americans Subscribe to Pirate Video Crew so you never miss an episode of Betamax Babylon: https://betamax-babylon-pirate-video-crew.hubwave.net/
This year’s Halloween special looks at Halloween H20 and the Halloween franchise while Bruce takes aim at the Terrifier franchise and James tells a spine-tingling true story! Subscribe to the Pirate Video Crew to listen to the full episode: https://betamax-babylon-pirate-video-crew.hubwave.net/
The chaps enter the granddaddy of haunted houses, get annoyed about the current owner and discuss the 1979 FA Cup Final for some reason Subscribe to the Pirate Video Crew to listen to the full episode: https://betamax-babylon-pirate-video-crew.hubwave.net/
Halloween season kicks off with the 1987 psycho parent classic Subscribe to the Pirate Video Crew so you never miss an episode: https://betamax-babylon-pirate-video-crew.hubwave.net/
The guys enter the Dreamscape and chat about dream nonsense and how it was ripped off in Inception Subscribe to the Pirate Video Crew: https://betamax-babylon-pirate-video-crew.hubwave.net/
Sam Delaney returns to chat about Subbuteo and reveal some shocking fights over the beloved football game Subscribe to the Pirate Video Crew for the Full episode: https://betamax-babylon-pirate-video-crew.hubwave.net/
Jeff Bridges is back and he’s brought his Dad! The chaps look back at the tense 90s bomb thriller with some amazing Irish accents Subscribe to the Pirate Video Crew for the Full episode: https://betamax-babylon-pirate-video-crew.hubwave.net/
A Robocop sequel by the guy who directed Empire Strikes Back?! The guys give some overdue love to Robocop 2 For the full episode subscribe to the Pirate Video Crew Here: https://betamax-babylon-pirate-video-crew.hubwave.net/
Eddie Murphy returns to BB with his iconic cop comedy as the guys also discuss the new Axel F movie! Subscribe to Pirate Video Crew here: https://betamax-babylon-pirate-video-crew.hubwave.net/
The 70s dystopian classic on rolling skates comes to BB with some dodgy casual clobber from the future
Sam returns to chat with Bruce about the silliest sports movie ever made, Pele’s dubious goals record, Michael Caine playing football at 50 and more! Subscribe to the Pirate Video Crew Here: https://betamax-babylon-pirate-video-crew.hubwave.net/
The chaps discuss the crap weather blockbuster and getting sucked off by a tornado Subsrcibe to the Pirate Video Crew to hear the full version here: https://betamax-babylon-pirate-video-crew.hubwave.net/
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