The Retail Leasing Podcast Ep. 52 – Chapter 67 "Always Personalize Your Marketing"

Beth Azor - Retail Leasing for Rockstars

In today's episode, Beth delves into Chapter 67 of her book, where she dishes out invaluable advice on personalizing your marketing pitches, especially when dealing with national retailers. She emphasizes the importance of tailoring your approach to match the specific needs and preferences of each potential tenant. From understanding demographic requirements to avoiding embarrassing mishaps like sending the wrong information, Beth leaves no stone unturned.

Through real-life anecdotes and practical tips, Beth illustrates why customization is key to catching the attention of national retailers and ensuring they take you seriously. She highlights the importance of providing detailed information upfront, including CAD files and precise location details, to streamline the decision-making process for busy real estate managers.

But Beth doesn't stop there. She challenges listeners to rethink their approach to pitching, debunking the myth that customization equals extra work. With her trademark humor and no-nonsense attitude, Beth encourages leasing agents to invest the time and effort into crafting personalized packages, citing the impressive returns in terms of faster responses and increased deal closures.

So, if you're ready to supercharge your leasing game and unlock the secrets to success in the retail world, tune in to Beth Azor's podcast. Whether you're a seasoned pro or just starting out, there's always something new to learn from the queen of leasing herself.