Marketing for All-in-one Platforms with Geoff Roberts

Better Done Than Perfect

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11M ago 41:10

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How do you market a product that serves multiple jobs-to-be-done? In this episode, we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.

Visit our website for the detailed episode recap with key learnings.

Outseta — Geoff’s product
Basecamp, HubSpot — popular all-in-one products
Follow Geoff on Twitter and LinkedIn

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This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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