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Content provided by Graham Allcott. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graham Allcott or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Leadership Lessons from a Life at NIKE with Greg Hoffman
Manage episode 329785176 series 1679603
Content provided by Graham Allcott. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graham Allcott or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
My guest in this episode is Greg Hoffman. Greg spent many years in one of the coolest jobs in the world as Chief Marketing Officer for Nike. He's also the author of a new book about his experiences ‘Emotion by Design: Creative Leadership Lessons from a Life at Nike’.
In this episode, we talk about some of the marketing campaigns that took Nike to another level, the importance of emotion and empathy in business and why diversity increases productivity. Greg also talks about his experience of finding his birth parents last year and settles the debate whether Nike is pronounced "Nike" or "Nikey".
Enjoy!
Special thanks to Penguin Random House UK.
✔ Links:
Buy ‘Emotion By Design: Creative Leadership Lessons from a Life at Nike’:
https://www.amazon.com/Emotion-Design-Creative-Leadership-Lessons/dp/1538705591
Follow Greg:
https://www.themodernarena.com/
https://www.instagram.com/ghoff70/
https://www.linkedin.com/in/greg-hoffman-1b196a25
Subscribe to Graham's Newsletter:
https://www.grahamallcott.com/sign-up
Our Show Sponsors: Think Productive - Time Management Training:
http://www.thinkproductive.com
Useful links:
https://www.grahamallcott.com/links
Hosted on Acast. See acast.com/privacy for more information.
232 episodes
Share
Manage episode 329785176 series 1679603
Content provided by Graham Allcott. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graham Allcott or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
My guest in this episode is Greg Hoffman. Greg spent many years in one of the coolest jobs in the world as Chief Marketing Officer for Nike. He's also the author of a new book about his experiences ‘Emotion by Design: Creative Leadership Lessons from a Life at Nike’.
In this episode, we talk about some of the marketing campaigns that took Nike to another level, the importance of emotion and empathy in business and why diversity increases productivity. Greg also talks about his experience of finding his birth parents last year and settles the debate whether Nike is pronounced "Nike" or "Nikey".
Enjoy!
Special thanks to Penguin Random House UK.
✔ Links:
Buy ‘Emotion By Design: Creative Leadership Lessons from a Life at Nike’:
https://www.amazon.com/Emotion-Design-Creative-Leadership-Lessons/dp/1538705591
Follow Greg:
https://www.themodernarena.com/
https://www.instagram.com/ghoff70/
https://www.linkedin.com/in/greg-hoffman-1b196a25
Subscribe to Graham's Newsletter:
https://www.grahamallcott.com/sign-up
Our Show Sponsors: Think Productive - Time Management Training:
http://www.thinkproductive.com
Useful links:
https://www.grahamallcott.com/links
Hosted on Acast. See acast.com/privacy for more information.
232 episodes
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Similar to Beyond Busy
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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