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009 How Much Should I Give Away for Free and How Much Should I Save for My Paid Clients?
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Today, we're diving into one of the most frequently asked questions I receive as a health business coach: "How much should you give away for free, and how much should you save for your paid clients?"
We're going to unpack this topic using the concept of generosity marketing and the 'stages of awareness' so that you are crystal clear on how to balance free vs paid content.
Episode Summary
Generosity marketing, is all about giving away valuable advice to build trust and authority. But you need to know what free content to give depending upon your potential clients stages of awareness.
Key Takeaways
- Generosity Marketing: Sharing valuable content for free can build trust and authority, fostering a sense of reciprocity among potential clients.
- Stages of Awareness: Understanding the five stages (unaware, problem-aware, solution-aware, product-aware, and most aware) helps tailor your content to meet clients where they are.
- Strategic Content Sharing: How you share your free content needs to be strategic to guide potential clients from browser to buyer. If you're not strategic with this they wont become clients.
Website: https://www.sarahalmondbushell.com/
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The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan
Chapters
1. Introduction and Common Question (00:00:00)
2. Generosity Marketing Explained (00:02:46)
3. Strategic Free Content (00:04:44)
4. Stages of Awareness (00:05:53)
5. Restaurant Analogy (00:07:55)
6. Tailoring Content (00:10:03)
7. Freebie Hunters (00:12:21)
8. Summary and Action Steps (00:13:27)
12 episodes
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