015 Making Money From Memberships: An interview with Brittyn Coleman The Autism Dietitian

Beyond The Clinic

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Hello and welcome back to Beyond the Clinic! I'm your host, Sarah Almond Bushell, and I am really excited to chat with you today. Our guest is Brittyn Coleman, a fellow dietitian from the US, known as the Autism Dietitian. Brittyn and I share a passion for paediatric nutrition, especially in the realm of picky eating. Brittyn's journey is incredibly inspiring as she has pivoted through various business models before finding her niche in running a membership site. By the end of this episode, you will be absolutely inspired to consider new directions for your own practice. Let's dive in!

Episode Summary

In this episode, Brittyn Coleman shares her journey from starting in clinical practice to developing a successful membership site focused on nutrition for children with autism. She discusses the burnout she faced in different business models and how she ultimately created a sustainable and fulfilling career. Brittyn's story highlights the importance of listening to your audience and adapting your business to meet their needs.

Key Takeaways

1. Finding Your Niche: Brittyn explains how she transitioned from general paediatric nutrition to specialising in picky eating and nutrition for children with autism, driven by personal experience with her autistic brother.
2. Overcoming Burnout: She candidly shares her experiences with burnout from taking insurance, moving to a private pay model, and the intense demands of one-on-one client sessions.
3. Building a Membership Site: Brittyn describes the evolution of her business into a membership site that now supports over 600 families, providing a community, live Q&As, and expert workshops.
4. Importance of Community: The shift from a content-heavy library to a community-focused model significantly improved member retention and satisfaction.
5. Flexibility and Family Life: Brittyn highlights how her business model now allows her more flexibility, reducing burnout and enabling her to spend more time with her family.
6. Continuous Improvement: Through market research and feedback, Brittyn continuously refines her offerings to better meet the needs of her members, focusing on personalised roadmaps for different nutrition challenges.

Connect with Brittyn Coleman:

• Website: autismdietitian.com
• Instagram: @autismdietitian

Thank you for tuning in to Beyond the Clinic. If you enjoyed this episode, please subscribe and leave a review. See you next time!

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Chapters

1. Welcome and Introduction (00:00:00)

2. Brittyn's Early Career and Inspiration (00:03:15)

3. Experiencing Burnout (00:06:38)

4. Transition to Private Practice (00:09:14)

5. Developing a Membership Site (00:11:37)

6. Focus on Community (00:15:57)

7. Personalised Roadmaps (00:18:49)

8. Balancing Work and Family Life (00:21:09)

9. Member Support and Engagement (00:22:45)

10. Final Thoughts and Contact Information (00:29:15)