021 How to sell out your course before you've even made it!

Beyond The Clinic

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Welcome to Beyond the Clinic! I'm Sarah Almond Bushell, and I'm thrilled to have you here for another inspiring episode. Today, I'm joined by Rosie Martin, also known as Plant Dietitian Rosie on Instagram. Rosie has an incredible journey from burnout to successfully launching an online course that transformed her business and her life. If you're thinking about adding a course to your business or need some motivation, you won't want to miss this episode.

Summary:
In this episode, we dive deep into Rosie's journey as a plant-based and vegan dietitian. Rosie shares how she transitioned from one-to-one client work, which was leading to burnout, to creating a successful online course that aligns with her passion and expertise. We discuss the importance of market research, how to validate your course idea, and the power of pre-selling. Rosie also opens up about the challenges and rewards of launching and running a group program, and how it helped her reclaim her time and energy.

Key Takeaways:

• Market Research is Key: Rosie emphasises the importance of understanding what your audience truly needs before developing a course.
• Pre-Selling for Validation: Pre-selling your course is a great way to gauge interest and ensure that your efforts will pay off.
• Work-Life Balance: Creating a course allowed Rosie to reduce her one-to-one client work and regain control over her schedule.
• Launch Strategies: Rosie shares her experience with webinars (or "masterclasses") as an effective way to launch a course and engage potential clients.
• Continuous Learning: The journey of building and launching a course is intense but rewarding, especially when you see the impact on your clients.

Thank you for tuning in! Don’t forget to subscribe, rate, and leave a review if you enjoyed this episode. If you want more insights, head over to my website and book a free discovery call.

Connect with Rosie Martin:

• Website: https://www.rosemarynutrition.co.uk/
• Instagram: https://www.instagram.com/plantdietitianrosie/

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Chapters

1. Introduction to Rosie Martin (00:00:00)

2. Balancing NHS Work and Private Practice (00:03:58)

3. Income Streams and Business Evolution (00:05:25)

4. The Decision to Launch a Group Program (00:07:24)

5. Market Research and Audience Needs (00:08:49)

6. Creating and Launching the Online Course (00:11:07)

7. Pre-Selling the Course (00:14:03)

8. First Course Launch and Structure (00:15:44)

9. Holistic Approach to Course Content (00:18:42)

10. Advice for Aspiring Course Creators (00:23:30)