Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt

Beyond The Prompt - How to use AI in your company

Beyond The Prompt - How to use AI in your company

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

about a year ago 52:30

MP3•Episode home

Key Takeaways:

Experiment with AI-powered tools – Asana’s AI features, like status reports, help teams cut down on repetitive tasks and unlock creative potential.
The product manager’s role is evolving – With AI, product managers are shifting focus toward strategic thinking and deep customer insights.
Maintain a balance – While AI automates many tasks, human judgment remains essential for accurate project oversight.
Specialized teams boost AI impact – Asana’s approach shows that dedicated AI teams can set the foundation for organization-wide adoption.

For more episodes from Crafted, visit crafted.fm and be sure to subscribe to Crafted on your favorite podcast app for more insights on product innovation.

00:00 Special episode intro
00:01 Crafted: Paige Costello, Head of AI at Asana
00:36 AI in Action at Asana
01:52 Challenges in AI implementation
05:01 Structuring teams for AI
08:55 AI's role in product management
14:15 Prototyping and scaling AI
15:56 Internal AI uses at Asana
18:06 AI's impact on workflows
20:32 Future skills and job roles
22:52 Customer interaction importance
25:22 PageBot and AI assistants
26:56 AI in organizational challenges
27:43 Unexpected skills in AI
29:17 Beyond the Prompt: Paige Costello
29:29 Transparency and AI in teams
34:33 Building AI products
39:10 Legal and organizational aspects
44:47 AI boosting productivity
50:23 AI's impact across industries
📜 Read the transcript for this episode: Transcript of Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

31 episodes

Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt

32 subscribers

published about a year ago

MP3•Episode home

Key Takeaways:

Experiment with AI-powered tools – Asana’s AI features, like status reports, help teams cut down on repetitive tasks and unlock creative potential.
The product manager’s role is evolving – With AI, product managers are shifting focus toward strategic thinking and deep customer insights.
Maintain a balance – While AI automates many tasks, human judgment remains essential for accurate project oversight.
Specialized teams boost AI impact – Asana’s approach shows that dedicated AI teams can set the foundation for organization-wide adoption.

For more episodes from Crafted, visit crafted.fm and be sure to subscribe to Crafted on your favorite podcast app for more insights on product innovation.

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

31 episodes

All episodes

1
How Blair Vermette Went from AI Skeptic to a Pioneer of Viral AI Videos 56:15

15 days ago56:15

56:15

In this episode, Blair Vermette, founder of Rabbit Hole, shares his remarkable journey from traditional television production to the forefront of AI-powered creativity. Initially sceptical - frustrated, even - by AI’s impact on creative industries, Blair found himself at a crossroads. Instead of resisting, he leaned in, exploring AI’s potential and ultimately redefining what was possible in storytelling. Blair walks us through the creation of his viral Adidas spec ad, Floral, the project that propelled him into the AI spotlight and reshaped his career. He discusses the challenges of scaling Rabbit Hole, the unpredictability of AI-generated content, and how his background in editing and directing gave him a unique edge in the space. A natural storyteller, Blair introduces his philosophy of “breaking the spine”-thinking conventional story structures to craft unexpected, engaging narratives. He also shares insights on curation vs. creation, the role of human instinct in working with AI, and the future of creativity in an era where technology is rapidly changing the game. Key Takeaways: Curation is as Vital as Creation – AI doesn’t replace creativity; it enhances it. Blair emphasizes that knowing how to curate and refine AI-generated content is just as important as generating it. Spec Ads Can Open Doors – Blair’s Adidas Floral campaign proved that self-initiated projects can be career-defining, attracting industry attention and unlocking new opportunities. Instinct and Storytelling Still Matter – While AI can generate stunning visuals, human intuition, taste, and storytelling structure remain irreplaceable in making content truly compelling. Adapting to AI is Crucial for Creatives – AI is reshaping creative industries, and those who embrace experimentation and evolve their skill sets will be best positioned for success. Breaking the Spine Unlocks Originality – Blair challenges traditional storytelling structures by disrupting linear narratives, starting in unexpected places, and reshaping story arcs to keep audiences engaged. Adidas Spec Ad: BlairVermette/AdidasAd Blair's Instagram: Blair Vermette (@_blairvermette) • Rabbithole: RABBITHOLE | creative studio LinkedIn: (10) Blair Vermette | LinkedIn 00:00 Introduction to Blair and Rabbit Hole 00:25 Blair's Journey into Generative AI 01:53 The Impact of Generative AI on Creativity 04:35 Creating 'My Name is Gary' 07:51 The Cost and Constraints of Traditional Animation 14:38 The Making of the Adidas Spec Ad 19:02 The Viral Success and Its Aftermath 24:08 Scaling Up to Meet Demand 27:20 The Dilemma of Building a Team 28:55 The Importance of Instinct and Originality 29:48 Professionalism in Creative Work 30:16 Leveraging AI in Storytelling 34:50 The Value of Obsession and Specificity 36:02 Entrepreneurial Ideas for Creative Growth 44:02 Breaking the Story Spine 48:18 Navigating the AI Transition 50:58 Final Reflections and Encouragement 📜 Read the transcript for this episode: Transcript of How Blair Vermette Went from AI Skeptic to a Pioneer of Viral AI Videos | For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…

1
BONUS EPISODE: Boris Eldagsen: Why AI-Generated Images Aren’t Photography 44:09

21 days ago44:09

44:09

Berlin-based artist Boris Eldagsen made headlines when he won—then refused—the Sony World Photography Awards after revealing that his winning image was AI-generated. In this special episode of Beyond the Prompt, Eldagsen takes us through his transition from traditional photography to what he calls promptography—a new category for AI-generated images. He explores the fundamental differences between photography and AI-generated art, why clear definitions matter in creative competitions, and how AI unlocks new dimensions of artistic freedom. The conversation dives deep into the philosophical and technical aspects of AI-generated images, the role of surprise in the creative process, and what the future holds for photography in the age of AI. If you've ever wondered where art and AI collide—or how to embrace the unexpected in your creative work—this episode is for you. Key Takeaways: AI expands artistic freedom, not replaces artists – AI removes physical limitations, allowing artists to create purely from imagination. But vision, composition, and storytelling remain essential—great art is still shaped by human experience. Surprise fuels creativity – Whether capturing an unexpected moment in street photography or experimenting with AI-generated images, Boris believes that embracing the unpredictable is key to artistic innovation. AI isn’t photography—it needs its own category – Boris argues that AI-generated images aren’t made with light and shouldn’t compete in photography contests. Instead, he calls for a new category— promptography —to recognize AI’s distinct creative process. Website: boris eldagsen | photo & video art berlin Instagram: Photomedia & AI Artist (@boriseldagsen) 00:00 Introduction to the Special Episode 00:41 Meet Boris Eldagsen: The AI Photographer 01:07 The Sony World Photography Awards Controversy 05:20 Defining Photography in the Age of AI 07:39 The Art of Promptography 12:10 Boris's Creative Process and Workflow 19:30 The Future of Photography and AI 30:53 Tips for Aspiring Promptographers 38:51 Exploring AI Tools and Techniques 41:29 Conclusion and Reflections 📜 Read the transcript for this episode: Transcript of BONUS EPISODE: Boris Eldagsen: Why AI-Generated Images Aren’t Photography | For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…

1
Future-Proofing Your Career and Income in the Age of AI with Dr. Joan Palmiter Bajorek 42:42

28 days ago42:42

42:42

AI is transforming careers, personal branding, and financial planning - so how can you stay ahead? Dr. Joan Palmiter Bajorek, entrepreneur, investor, bestselling author, and host of Your AI Roadmap, shares strategies from her new book to help future-proof your career and income. She breaks down how to build a strong personal brand, expand your network, and stay financially secure in an AI-driven world. We also explore AI’s impact on job searches, gender bias, and the balance between automation and authenticity. Whether you want to pivot into AI, strengthen your career, or make smarter financial moves, this episode offers valuable, actionable strategies to help you navigate the future. Key Takeaways: Optimize for AI Search – Treat your online presence like SEO for AI. Ensure your LinkedIn and personal website include the right keywords so AI-driven tools and recruiters can easily find you. Networking Drives Career Growth – 70% of jobs come from introductions. Being proactive, following up, and offering value in professional relationships is key to unlocking new opportunities. Financial Preparedness is a Career Advantage – Many high earners still live paycheck to paycheck. Building an emergency fund of 6–12 months helps navigate layoffs and career shifts with confidence. AI Can Enhance, but Authenticity Wins – AI-generated headshots and tools can refine your brand, but people connect with realness. Finding a balance between AI optimization and human authenticity is essential. Joan's HBR article: Voice Recognition Still Has Significant Race and Gender Biases Joan's LinkedIn: (23) Dr. Joan Palmiter Bajorek | LinkedIn Joan's Website: Dr. Joan Palmiter Bajorek Your AI Roadmap: Your AI Roadmap 00:00 Introduction and Background 00:22 The AI Roadmap Book 01:54 Key Actions to Future-Proof Your Career 03:01 Building an Emergency Fund 05:44 Leveraging AI for Financial Planning 07:36 Networking Strategies 10:59 Personal Branding with AI 14:11 The Human Element in AI 19:51 Effective AI Prompting Techniques 20:29 AI's Influence on Job Matching 22:21 Using AI for Personal and Professional Tasks 22:59 Choosing the Right AI Tool 25:08 The Future of AI and Human Collaboration 26:16 Balancing Career, Money, and Joy 28:00 Gender Bias in AI 32:30 Conclusion and Final Thoughts 📜 Read the transcript for this episode: Transcript of Future-Proofing Your Career and Income in the Age of AI with Dr. Joan Palmiter Bajorek For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…

1
How to build a business with AI? Founder of Audos - Nicholas Thorne on the New Rules for Entrepreneurship 1:02:21

6 weeks ago1:02:21

1:02:21

In this episode, Nicholas Thorne, co-founder of Audos, shares his mission to empower one million entrepreneurs to create AI-enabled million-dollar businesses. From his beginnings on Wall Street to co-founding Audos with Henrik Werdelin, Nicholas delves into how AI is revolutionizing entrepreneurship. He explains the concept of the "Donkey Corn"—a sustainable, AI-powered business model - and offers frameworks like the Five P’s for identifying customer needs and market opportunities. Nicholas discusses the transformative potential of relationship capital, the importance of aligning personal passion with entrepreneurial ventures, and why the AI-driven future makes entrepreneurship a necessity, not just an option. The conversation also touches on practical strategies for starting and scaling a business, the evolving role of AI in shaping customer relationships, and the power of authenticity in the age of generative AI. This episode is packed with actionable insights and inspiration for anyone looking to harness AI to turn their entrepreneurial ideas into reality. Key Takeaways: AI Makes Entrepreneurship Essential – Nicholas highlights how AI-driven job displacement is reshaping traditional career paths, making entrepreneurship a necessary and forward-thinking choice. The ‘Donkey Corn’ Model – Learn about this innovative, sustainable business model powered by AI that helps entrepreneurs scale effectively. Relationship Capital is Key – Authentic connections and leveraging networks are fundamental to building successful ventures and understanding customer needs. The Five P’s Framework – A simple but powerful tool for identifying market opportunities by focusing on customer pain points and aligning them with viable solutions. Start Small, Scale Strategically – Nicholas emphasizes the value of beginning with manageable AI applications and iterating over time to create big, scalable impact. Audos Instagram: Direct • Instagram Audos Website: Audos - Co Pilot for Entrepreneurs Audos Mail: ep@audomail.com Audos Mate: Mate.Audos 00:00 Meet Nicholas Thorne: Co-Founder of Audos 01:06 The Mission of Audos: Empowering Entrepreneurs in an AI-Driven World 02:21 The Future of Work: Why AI Is Essential for Entrepreneurs 05:09 Real-Life Success Stories: The Donkey Corns Explained 09:40 The PreHype Journey: Building Entrepreneurial Expertise 22:24 The 5P Framework: Identifying Your Ideal Customer 31:56 Visceral Language and AI: The Power of Words in Business 33:05 AI’s Role in Business: Consolidating and Simplifying Language 34:14 Problem Reframing: How AI Assists in Tackling Big Challenges 36:27 Generative AI in Action: Early Experiments and Insights 40:48 The Inkling Slot Machine: Sparking Innovation with AI 45:12 Authenticity in AI-Driven Businesses: Why It’s Crucial 56:38 Final Reflections and Actionable Insights 📜 Read the transcript for this episode: Transcript of How to build a business with AI? Founder of Audos - Nicholas Thorne on the New Rules for Entrepreneurship | For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…

1
Why your organization needs to embrace AI—Or get left behind, with Brad Anderson 1:11:28

8 weeks ago1:11:28

1:11:28

In this episode, Brad Anderson, President of the Product Group at Qualtrics and former Microsoft executive, explores the transformative power of AI in reshaping businesses. Drawing from his time working with Satya Nadella, Brad reflects on Microsoft’s cultural shift from a 'know-it-all' to a 'learn-it-all' mentality and how curiosity and customer focus drive innovation. Brad shares how Qualtrics has evolved beyond surveys, using AI to analyze unstructured feedback and enhance customer and employee experiences. He highlights the importance of embedding AI into daily operations, fostering a culture of experimentation, and upskilling teams. With engaging stories, Brad discusses how hackathons and AI summits at Qualtrics inspire innovation and predicts that organizations embracing AI will outpace those that resist. Packed with insights, this episode is a must-listen for leaders navigating AI adoption and business transformation. Key Takeaways: Learn-it-all beats know-it-all – Brad Anderson highlights how adopting a learn-it-all mindset, inspired by Satya Nadella, drives cultural and organizational transformation. AI adoption starts with action – Every individual in a company must engage with AI daily to foster understanding and integration. Innovation requires safe spaces – Creating environments for AI experimentation, such as hackathons and playgrounds, is essential for encouraging adoption and upskilling teams. You get what you measure – Brad emphasizes the importance of tracking AI engagement metrics to identify areas for improvement and sustain momentum. AI will redefine organizations – From generative AI to synthetic data, Brad explores how AI fundamentally transforms how businesses operate and serve their customers. Qualtrics' website: Qualtrics XM: The Leading Experience Management Software Claude.ai: Claude NotebookLM: Google NotebookLM | Note Taking & Research Assistant Powered by AI ChatGPT: ChatGPT 00:00 Introduction to Qualtrics and Brad Anderson 00:21 From Surveys to AI: The Evolution of Qualtrics 01:41 Lessons from Satya Nadella 03:48 Building a Customer-Centric Culture 06:51 Adopting AI in Business 13:29 Upskilling for AI Integration 22:15 Organizing for Innovation 27:13 AI Summits and Hackathons at Qualtrics 36:42 ChatGPT Obsession 37:19 Notebook LM and Team Alignment 38:57 Innovation and Unexpected Wins 40:42 Using AI in Negotiations 44:18 The Future of AI and Large Language Models 45:25 Driving AI Adoption 48:47 The Rapid Growth ofAI 56:42 AI-Powered Surveys at Qualtrics 01:01:13 Generative AI and Feedback Mechanisms 01:05:54 Wrap-Up and Key Takeaways 📜 Read the transcript for this episode: Transcript of Why your organization needs to embrace AI—Or get left behind, with Brad Anderson | For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…

1
Reinventing Recruiting: Anvisha Pai on Using AI to Automate Hiring 36:55

10 weeks ago36:55

36:55

Join Anvisha Pai, founder of Dover, an AI-powered recruiting platform transforming the hiring process for over 500 companies. In this episode, Anvisha takes us behind the scenes of Dover’s innovative approach to recruiting, sharing how her team leverages generative AI to automate repetitive tasks like job description writing and email communication. From her early experiments with AI at MIT to building a fail-fast culture at Dover, Anvisha discusses the challenges and opportunities of integrating cutting-edge technologies into a startup environment. Discover how Dover fosters a culture of curiosity and innovation, enabling team members to turn small experiments into big wins. Anvisha also explores the habits and frameworks that help her stay ahead in the fast-moving world of AI, offering practical advice for organizations looking to adapt and thrive in an AI-driven future. Key Takeaways Early AI Adoption – Anvisha shares how Dover leveraged GPT-3 for tasks like job description writing and email automation, overcoming early limitations through iteration. Fail-Fast Culture – Building a culture that encourages experimentation without fear of failure is key to driving innovation. Empowering Teams – Dover prioritizes self-starters and provides resources to help non-technical staff engage with AI. Iterative Product Development – The team emphasizes solving real customer problems manually before building scalable AI-powered solutions. Staying Informed – Anvisha stresses the importance of habits like following industry leaders and experimenting with new tools to stay competitive in a rapidly changing field. Dover's Website: Best Hiring & Recruiting Software for Startups with Free ATS | Dover 00:00 Introduction to Anvisha and Dover 00:14 Early Fascination with AI 00:29 First Experiences with AI 03:05 Founding Dover and Co-Founders 04:00 Early Challenges and Iterations 04:49 Exploring AI Applications at Dover 06:34 Impact of AI on Recruiting 07:25 Developing AI Tools and Products 09:10 Company Culture and Innovation 16:20 Staying Abreast of AI Developments 30:38 Leadership and Management 33:23 Conclusion and Reflections 📜 Read the transcript for this episode: Transcript of Reinventing Recruiting: Anvisha Pai on Using AI to Automate Hiring | For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…

1
How to make an AI-Driven Culture Transformation with Moderna’s Head of AI, Brice Challamel 1:08:38

12 weeks ago1:08:38

1:08:38

In this episode, Brice Challamel, Head of AI Products and Platforms at Moderna, pulls back the curtain on how AI is transforming not just workflows but entire organizational cultures. Brice introduces the concept of the AI "catalyst" - a role focused on accelerating safe, effective change - while sharing practical strategies for fostering widespread AI adoption. Drawing on examples from his leadership at Moderna, Brice explains why it's reckless not to integrate AI into your processes, how to avoid outdated approaches (what he calls "Fred-like behavior") that hold organizations back, and why every individual in a company should think of themselves as a five-person team, augmented by AI. This episode is a masterclass in how to lead through change, prioritize high-impact innovation, and rethink leadership in the age of AI. Key Takeaways: Catalysts drive AI transformation – Learn how Brice's 'catalyst' approach sparks cultural and technological shifts in organizations. AI champions fuel innovation – Discover how Moderna’s Generative AI Champions Team amplifies AI adoption and engagement. Augment, don’t replace – Brice explains why the goal is not to replace humans but to enhance their capabilities. Outdated habits are out – Embrace modern tools and innovative methodologies to stay ahead. Start with ‘Why’ – Understand the importance of anchoring AI initiatives to purpose-driven objectives for lasting success. Moderna's website: Pioneering mRNA technology - Moderna 00:00 Introduction to Brice Challamel and His Role at Moderna 00:45 What It Means to Be an AI Catalyst 02:30 Leadership in the AI Era: Moving Beyond Traditional Hierarchies 06:10 Avoiding "Fred-like Behavior" in a Modern Workplace 10:20 Augmenting Human Potential: The Five-Person AI Team 14:50 How Moderna Manages 700+ GPTs Safely and Efficiently 20:30 Democratizing AI: Why It's a Utility for Every Employee 27:15 Using AI to Transform Personal and Professional Growth 32:40 Frameworks for Incident Management in AI Integration 39:15 AI’s Role in Healthcare, Radiology, and Beyond 43:30 The Generative AI Champions Team: GCAT in Action 50:00 The Future of Work: Collaboration and Culture with AI 01:03:27 Reflections on AI Adoption and Leadership Insights 📜 Read the transcript for this episode: Transcript of How to make an AI-Driven Culture Transformation with Moderna’s Head of AI, Brice Challamel | For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…

1
How You Can Leverage AI for Big Decisions – Insights from Geoff Woods 43:35

15 weeks ago43:35

43:35

In this episode, Geoff Woods, bestselling author of The AI Driven Leader and founder of AI Leadership, reveals how leaders can leverage AI to tackle big decisions and strategic challenges. Geoff introduces a transformative mindset shift: stop asking, “How can I do this?” and start asking, “How can AI help me do this?” Through real-world examples, he demonstrates how AI can act as a thought partner in high-stakes scenarios like debt restructuring, product innovation, and boardroom dynamics. Geoff also shares practical tips on building daily AI habits to enhance decision-making, amplify results, and spark innovative breakthroughs. Whether you're a leader looking to rethink your approach to AI or seeking actionable strategies for smarter decision-making, this episode offers valuable insights for driving success. Key takeaways: Use AI as a thought partner – Shift your mindset from “How can I do this?” to “How can AI help me do this?” to unlock new levels of strategic thinking and innovation. Prioritize high-impact challenges – Leverage AI for complex, high-value tasks like debt restructuring, product development, and strategic decision-making. Develop daily AI habits – Engage with AI consistently to build momentum, enhance your decision-making, and achieve long-term breakthroughs. Stay in the driver’s seat – Treat AI as a tool to enhance leadership and decision-making, ensuring that human judgment remains central to the process. AI leadership website: Home | Aileadership Geoff on LinkedIn: Geoff Woods | LinkedIn 00:00 Introduction to Geoff Woods and His Journey 00:27 Mindset Shift for Leaders Using Generative AI 01:19 The Power of AI as a Thought Partner 03:55 Strategic Use of Generative AI 05:22 Real-World Example: Restructuring Debt with AI 08:45 Daily AI Engagement for Business Growth 13:34 Building AI Proficiency and Overcoming Challenges 19:28 Creating and Leveraging AI Boards for Decision-Making 24:01 Insights from AI Advisory Boards 25:05 Strategic Thinking and Habit Formation 27:03 Practical Applications and Case Studies in AI Leadership 33:12 Case Study: Strategic Offsite with AI 37:48 Final Thoughts and Takeaways 📜 Read the transcript for this episode: Transcript of How You Can Leverage AI for Big Decisions – Insights from Geoff Woods | For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…

1
How Peter Hollens uses AI to build a successful YouTube channel with 3m followers 56:39

17 weeks ago56:39

56:39

In this episode, we explore how Peter Hollens has leveraged artificial intelligence to grow his YouTube channel to over 3 million followers and sustain his success in the creator economy. Peter shares how AI tools have streamlined his production process, sparked new creative ideas, and even enhanced his ability to connect authentically with his audience. From optimizing workflows to experimenting with AI-assisted songwriting and storytelling, Peter reveals how technology has expanded his creative possibilities while staying true to his artistic voice. The episode also delves into the ethical challenges of AI, as Peter emphasizes the need for transparent practices that respect creators’ rights. This conversation is an inspiring look at how AI can amplify human creativity, helping creators scale their passions and engage with audiences in meaningful ways. Key Takeaways: AI fuels YouTube growth – Peter uses AI tools to streamline his production process and expand his content’s creative reach. Authenticity drives connection – Despite AI’s capabilities, Peter emphasizes the importance of human storytelling and genuine audience engagement. Ethics safeguard creators – Transparent AI practices and fair licensing are essential for protecting creators’ rights and sustaining trust. AI journaling sparks ideas – Peter leverages AI-driven journaling to capture insights and refine his creative strategies, contributing to his success on YouTube. Peter Hollens website: Peter Hollens Youtube: Peter Hollens - YouTube 00:00 Introduction to Peter Hollens and First Impressions 01:44 Peter's Journey: From Choir to YouTube Sensation 05:56 The Creator Economy: Advising, Investing, and Building a Following 07:46 AI in Music: Exploring New Creative Frontiers 10:59 Personal Growth Through AI and Technology 15:12 Creativity and Authenticity in an AI-Driven World 29:14 Ethics and Content Licensing in AI 32:56 Reigniting Creativity and the Importance of Knowledge Sharing 37:35 The Future of Acapella and AI Innovation 42:51 Journaling and Self-Discovery with AI 51:54 Final Reflections 📜 Read the transcript for this episode: Transcript of How Peter Hollens uses AI to build a successful YouTube channel with 3m followers | For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…

1
The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier 1:01:45

19 weeks ago1:01:45

1:01:45

In this conversation, Noah Brier, founder of Percolate and BrXnd.ai, discusses his journey from advertising to becoming a leader in AI-powered marketing solutions. He explores the balance between exploration and exploitation in business, highlighting AI’s transformative role in solving complex brand challenges. Noah underscores the importance of hands-on experimentation, the shift from traditional SaaS models to bespoke software solutions, and the need for companies to capture and leverage tacit knowledge. The discussion also covers practical applications of AI, insights from leading CMOs, and how technology is shaping the future of business. Noah explains how AI can democratize knowledge, streamline workflows, and turn unstructured data into actionable insights, positioning it as a critical tool for driving innovation. Key Takeaways: Start experimenting with AI now – AI’s capabilities are vast, and hands-on exploration is key. The future of software is custom-built AI solutions – A shift from SaaS to bespoke models is on the horizon. Tacit knowledge is a goldmine – Codifying hidden expertise can unlock huge potential with AI. AI can turn unstructured data into actionable insights – Harnessing data can drive innovation and efficiency. Noah Brier's blogpost on building plugins: https://newsletter.brxnd.ai/p/building-chatgpt-plugins-brxnd-dispatch Noah on LinkedIn: https://www.linkedin.com/in/noahbrier/ 00:00 - Introduction to Noah Brier 00:45 - Noah's Career Journey 01:25 - Exploring AI, New Ventures, and Transitioning from Exploration to Exploitation 03:28 - The Power of AI in Solving Problems 07:14 - The Practical Applications of AI 10:26 - Building AI-Driven Workflows 16:35 - Empowering Organizations with AI 22:20 - Hands-On with AI 31:36 - Making Tacit Knowledge Explicit 33:10 - Fun and Quirky AI Projects 35:30 - Using AI for Brand and Product Development 37:33 - Exploring New AI Tools and Techniques 39:59 - Challenges and Opportunities in AI 42:26 - The Future of SaaS and AI Integration 47:03 - Practical Applications and Prototyping 47:42 - Reflections and Future Directions 53:49 - Closing Thoughts and Takeaways 📜 Read the transcript for this episode: Transcript of The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier | For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…

1
Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt 52:30

22 weeks ago52:30

52:30

In this special episode, we start with an insightful interview from Crafted, where Dan Blumberg and Paige Costello, Head of AI at Asana, dive into how AI-driven tools like status reports and bug triaging are transforming work by removing tedious tasks and sparking creativity. They also explore how AI is reshaping team structures and the evolving role of product managers. Afterward, Jeremy and Henrik continue with Paige to take a closer look at the hands-on development of AI, discussing the unpredictable nature of user interactions and why clear evaluation processes are essential. Paige offers behind-the-scenes insights on user testing, model selection, and finding the right balance between control and flexibility in deploying AI. Real-life examples, like Asana’s use of AI-powered status reports, customizable workflows, and transparency practices, showcase how these tools can boost productivity, streamline workflows, and fuel innovation. Tune in for practical takeaways on harnessing AI to reshape how we work, and a look at how these advances could redefine roles and team dynamics in the future. Key Takeaways: Experiment with AI-powered tools – Asana’s AI features, like status reports, help teams cut down on repetitive tasks and unlock creative potential. The product manager’s role is evolving – With AI, product managers are shifting focus toward strategic thinking and deep customer insights. Maintain a balance – While AI automates many tasks, human judgment remains essential for accurate project oversight. Specialized teams boost AI impact – Asana’s approach shows that dedicated AI teams can set the foundation for organization-wide adoption. For more episodes from Crafted , visit crafted.fm and be sure to subscribe to Crafted on your favorite podcast app for more insights on product innovation. 00:00 Special episode intro 00:01 Crafted: Paige Costello, Head of AI at Asana 00:36 AI in Action at Asana 01:52 Challenges in AI implementation 05:01 Structuring teams for AI 08:55 AI's role in product management 14:15 Prototyping and scaling AI 15:56 Internal AI uses at Asana 18:06 AI's impact on workflows 20:32 Future skills and job roles 22:52 Customer interaction importance 25:22 PageBot and AI assistants 26:56 AI in organizational challenges 27:43 Unexpected skills in AI 29:17 Beyond the Prompt: Paige Costello 29:29 Transparency and AI in teams 34:33 Building AI products 39:10 Legal and organizational aspects 44:47 AI boosting productivity 50:23 AI's impact across industries 📜 Read the transcript for this episode: Transcript of Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt | For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…

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How AI Transforms Learning - with former Harvard professor and dean Stephen Kosslyn 1:00:19

24 weeks ago1:00:19

1:00:19

In this episode, we engage in a thought-provoking conversation with Stephen Kosslyn, former Harvard professor and dean, who has spent decades at the forefront of psychology, neurology, and educational sciences. Kosslyn shares his journey from academia to leading AI-driven educational startups, highlighting the critical differences between passive and active learning. He emphasizes the importance of 'learning by using'—a method where knowledge is applied in real-world, open-ended situations, which leads to better retention and creative application. Kosslyn discusses how AI can serve as a cognitive amplifier, helping learners by storing vast amounts of information and enhancing critical and creative thinking. He also addresses the limitations of AI in handling context-specific, open-ended problems, which humans still navigate better. Drawing from his extensive experience, Kosslyn shares insights from his upcoming book, 'Learning to Flourish in the Age of AI,' set to be released in December. He underscores the enduring value of the humanities in an AI-driven world. This episode offers deep insights into the future of learning, where AI and human creativity intersect, fostering a new era of education. 00:00 Introduction to Stephen Kosslyn and His Career 01:01 Active Learning 02:08 Retention in Learning 03:40 AI's Impact on Learning 04:18 Early AI Experiences 09:56 Cognitive Amplifier Loop 15:09 AI in Learning: Challenges & Potential 23:18 AI Personalization Complexity 28:45 Transfer Problem in Learning 30:55 Problem-Solving & Cognitive Limits 31:58 Evolutionary Learning & AI in Creativity 35:45 AI Context Switching Challenges 37:34 Student Motivation 39:50 Innovative Teaching Methods 42:22 Intrinsic vs. Extrinsic Motivation 54:11 Humanities in Learning 55:36 Final Thoughts & Reflections 📜 Read the transcript for this episode: Transcript of How AI Transforms Learning - with former Harvard professor and dean Stephen Kosslyn | For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…

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Founder of the Future: Diarra Bousso on AI-Powered Sustainable Fashion 54:27

26 weeks ago54:27

54:27

In this episode, we dive deep with Diarra Bousso, founder of DIARRABLU, as she shares her journey from math teacher to fashion-tech entrepreneur. Diarra explains how she uses generative AI and algorithms to design sustainable fashion, significantly reducing textile waste. She highlights how AI has accelerated her design process, enabling her team to meet growing demand and rethink their approach to fashion. Diarra emphasizes the importance of embracing AI as a creative partner, sharing her philosophy of transparency in growth: “I can’t tell you to level up if I’m leveling up in private.” By openly sharing her processes, she fosters collaboration and continuous learning within her team. The episode concludes with Diarra’s vision for the future of fashion, where technology, tradition, and creativity merge to challenge industry norms. Her insights offer inspiration and practical advice for designers and entrepreneurs looking to leverage AI in a human-centered, innovative way. DIARRABLU's website: Conscious Contemporary Lifestyle Brand – diarrablu Diarra’s TED talk: TEDTALK – diarrablu Diarra's website: Diarra Bousso 00:00 - Introduction to Diarra Bousso 00:40 - From Math Teacher to Fashion Designer 01:18 - Using AI to Visualize Fashion Designs 02:09 - Speeding Up the Fashion Design Process 03:34 - Fast, Sustainable Fashion with AI 05:40 - Customizing Fashion with AI Tools 07:59 - Creatives’ Resistance to AI 09:37 - AI as a Creative Amplifier 12:09 - Celebrating AI Successes in the Team 15:26 - AI as a Thought Partner for Strategy 23:11 - AI in Hiring and Operations 30:24 - Selling Designs Before They Exist 40:03 - “Leveling Up in Private” 49:33 - Teaching and Leading with AI 51:06 - Final Thoughts and Reflections 📜 Read the transcript for this episode: Transcript of Founder of the Future: Diarra Bousso on AI-Powered Sustainable Fashion | For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…

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Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes) 1:10:31

28 weeks ago1:10:31

1:10:31

Join us for an insightful conversation with David Boyle, an expert in audience research and data analytics, who is passionate about leveraging AI, especially language models, to enhance organizational decision-making. Drawing from his extensive background in corporate strategy and media, David reflects on how ChatGPT transformed his approach to research and decision-making. We delve into AI's profound impact across various industries, the crucial role of clear and effective AI prompts, and the iterative process of refining AI-generated outputs. David introduces his framework of the four P's—prep, prompt, process, and proficiency—as key to unlocking AI’s full potential. He also highlights the importance of human oversight in guiding AI to boost both efficiency and creativity, sharing practical applications and success stories from diverse fields. This episode is followed by an bonus clip, where David uses this interview to do a full walk-through of how he uses AI to extract notes and insights from meeting he had. Its really worth a listen! Link to the files that David mention: https://docs.google.com/document/d/1EpHmpuvb23wvK7zGHkrFt7hftz7ULgv6q5KQ6zpcTIs/edit#heading=h.nvj144pyb5e4 Link to find more from David: https://linktr.ee/david_boyle David at work: https://www.audiencestrategies.com/ 00:00 Introduction to David Boyle 00:38 The Impact of Chat GPT on Corporate Decision Making 02:14 The Surprising Capabilities of AI in Audience Understanding 06:49 The Four P's of Effective AI Utilization 09:51 Real-World Applications and Success Stories 12:12 Overcoming Scepticism and Embracing AI 22:51 Practical Tips for Integrating AI into Daily Tasks 37:16 Refining AI Responses: The CARE Method 38:01 Success Stories: AI in Innovation 40:12 Challenges and Insights in AI Implementation 41:22 Exploring Audience Research with AI 43:28 Final Thoughts and Reflections 📜 Read the transcript for this episode: Transcript of Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes) | For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…

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Creatives Should Stop Being Afraid of AI! The incredible Jenny Nicholson makes a perfect pitch 1:12:55

31 weeks ago1:12:55