Crisis Management with Jeff Hahn of TexHahn Media

Beyond the Shelf

Is your brand ready to handle a crisis? It's a bridge that we never want to cross, but a crisis management plan is an extremely valuable tool that all brands should have. This week on Beyond the Shelf, we spoke with the Owner & Principal of TexHahn Media, Jeff Hahn. Jeff provided us with some valuable insights into what food & beverage companies should know about crisis management, including why it's important to have an established crisis response team, who should be on that team, and what steps should be made when responding to a crisis. We also spoke to Jeff about his new book Breaking Bad News: 12 Essential Crisis Communication Tools, and discussed a few fascinating case studies.

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