The power of experiential marketing with Daniel Yaffe of AnyRoad

Beyond the Shelf

Curating unique customer experiences is a vital marketing tactic for most modern brands. Virtual and in-person events help brands create stronger and lasting relationships with customers. This week on Beyond the Shelf, we spoke with Daniel Yaffe, the Co-Founder and COO of AnyRoad. In our interview, Daniel shares how experiential marketing is changing the way that customers interact with brands. He gave us some insights into the often misunderstood and underutilized power of experiential marketing, as well as how AnyRoad is helping brands track and analyze valuable data from curated customer experiences.
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