135. Matthew James - A Beginners Guide to Drinking Whisky

BIGGER THAN ME PODCAST

Have you ever wondered what makes whiskey so distinct and unique? Let me take you on a trip down the whiskey lane with none other than Matthew James of Whiskey on the West Coast. This episode, packed with insights and intriguing facts, peels back the layers on the world of whiskey, starting from the stories behind Matthew's successful YouTube channel.
As we journey through the rich history of whiskey, we uncover the intricate differences between bourbon and whiskey, Canadian whiskey, and the complexities of rye whiskey varieties. We delve into whiskey production practices and how they influence the taste of this timeless drink. From discussing whiskey filtration to tasting various brands, the episode holds a wealth of information for both seasoned whiskey enthusiasts and novice sippers. Matthew enlightens us about the regulations around Canadian whiskey and how the process of chill filtering impacts the quality of the drink.
The latter half of the conversation focuses on the influence of marketing on whiskey and the importance of not judging a whiskey by its label. Does the soil type where the whiskey is grown affect its flavor? Can celebrity endorsements sway perceptions? As we mull over these questions, Matthew provides a hands-on guide on how to properly taste and enjoy whiskey. We also debate the concept of terroir in whiskey, testing its validity. Whether you're a whiskey aficionado or a curious beginner, this episode takes you one step closer to becoming a true whiskey connoisseur. So, pour yourself a glass and join us. Cheers!

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Chapters

1. Starting a YouTube Channel and Chasing Passion (00:00:00)

2. Exploring Bourbon (00:08:17)

3. Canadian and Rye Whiskey Varieties (00:19:47)

4. Whisky Quality and Manipulation (00:27:56)

5. Whiskey Filtration and Tasting Brook Lattie (00:33:02)

6. Terroir and Marketing's Impact on Whiskey (00:42:34)

7. Whiskey Tasting and Analysis (00:52:22)

8. Whiskey on the West Coast Interview (01:03:30)