))
Start Up FAQs: How To Target Multiple Personas
Manage episode 351466195 series 2802476
Content provided by Brendan Dell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brendan Dell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
“In a world where there’s so much overwhelming noise, you’ve got to be specific,” says Brendan in this solo episode of Billion Dollar Tech. This pertains to everything, from the benefit you’re providing to how you’re helping, to the language you’re using, even the difference between your impression of what you’re selling versus how other people view it. Too many people try to target multiple personas, and this, as Brendan explains, is one of the biggest mistakes a startup can make.
To illustrate this point, Brendan provides examples from both sides of the issue. He relays an anecdote told to him by Steve Marsh, founder and chairman of B2B tech business Smarsh, about the biggest mistake Steve says that he made. He draws from his own experience with Sudozi and explains what they’ve done right.
Of course, there are a couple of caveats to this rule. Find out what those are and why the companies you think are exceptions to the rule really aren’t.
Quotes:
“The foundational element here is strategy.” (1:22-1:24 | Brendan)
“This sentiment is one I hear echoed again and again and it might be the single most common reason that I see other than founder burnout or wrong timing is lack of focus, that keeps startups from winning.” (3:18-3:32 | Brendan)
“These are all things that require a lot of time and expertise that you can’t get if you’re saying, ‘Well, I want to sell into six different personas across five different industries and so forth.” (5:29-5:42 | Brendan)
Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926
Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts!
Use code Brendan30 for 30% off your annual membership with RiverSide.fm
100 episodes
Share
