This is what adventure sounds like. Climb. Ski. Hike. Bike. Paddle. Run. Travel. Whatever your passion, we are all dirtbags. Outdoor writer Fitz Cahall and the Duct Tape Then Beer team present stories about the dreamers, athletes and wanderers.
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Content provided by BLISTER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BLISTER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Brand Building, Trend Chasing, & Our Advice to Ski, Bike, & Running Shoe Companies
Manage episode 362749347 series 1851774
Content provided by BLISTER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BLISTER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ever been mad about a brand killing off or changing your favorite product? Ever been confused by the sea of very similar-seeming products that a brand makes? Today, Jonathan is talking with our bike editor, David Golay, and our running editor, Matt Mitchell, about brand identity, creating customer loyalty, trend chasing, and more in the ski, bike, and running industries, and what advice we have for companies to reduce customer confusion and increase the staying power of brands, product lines, & individual products.
TOPICS & TIMES:
- Building Lasting Brands & Product Lines (4:37)
- The Two-Year Product Cycle (17:54)
- Outdoor Industries vs the Fashion Industry (30:22)
- Operating like tech companies vs luxury goods companies (32:28)
- Importance of a cohesive design aesthetic? (43:11)
- Establishing loyalty to a product line (46:33)
- What Matt would like to see from Running Companies (54:10)
- Trend Chasing (58:29)
- Anti-Trend & Brand Identity (1:06:30)
RELATED LINKS:
CHECK OUT OUR OTHER PODCASTS:
Hosted on Acast. See acast.com/privacy for more information.
325 episodes
Share
Manage episode 362749347 series 1851774
Content provided by BLISTER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BLISTER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ever been mad about a brand killing off or changing your favorite product? Ever been confused by the sea of very similar-seeming products that a brand makes? Today, Jonathan is talking with our bike editor, David Golay, and our running editor, Matt Mitchell, about brand identity, creating customer loyalty, trend chasing, and more in the ski, bike, and running industries, and what advice we have for companies to reduce customer confusion and increase the staying power of brands, product lines, & individual products.
TOPICS & TIMES:
- Building Lasting Brands & Product Lines (4:37)
- The Two-Year Product Cycle (17:54)
- Outdoor Industries vs the Fashion Industry (30:22)
- Operating like tech companies vs luxury goods companies (32:28)
- Importance of a cohesive design aesthetic? (43:11)
- Establishing loyalty to a product line (46:33)
- What Matt would like to see from Running Companies (54:10)
- Trend Chasing (58:29)
- Anti-Trend & Brand Identity (1:06:30)
RELATED LINKS:
CHECK OUT OUR OTHER PODCASTS:
Hosted on Acast. See acast.com/privacy for more information.
325 episodes
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Similar to BLISTER Podcast
This is what adventure sounds like. Climb. Ski. Hike. Bike. Paddle. Run. Travel. Whatever your passion, we are all dirtbags. Outdoor writer Fitz Cahall and the Duct Tape Then Beer team present stories about the dreamers, athletes and wanderers.
…
continue reading
Hunt Talk Radio, Randy Newberg Unfiltered is a podcast covering hunting politics, public lands, and conservation topics; even a few things you didn’t need to know. The best hunters you’ve never heard of join Randy to answer questions from the Hunt Talk web forum, share ideas, reveal tactics, and give perspectives unique to public land hunting.
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
…
continue reading
Spend the afternoon with the boys guilt free. Hang out with Hayes, Noodles and the O-Dog as they talk Leafs, sports and pretty much everything that catches their attention.
…
continue reading
I Tyngre Radio snackas det om styrketräning. Punkt. Värdar är Alex Danielsson och Andreas Guiance.
…
continue reading
The Autoblog Podcast is one of the oldest and most-listened to automotive podcasts anywhere. The show features a rotating panel of editors and guests hosted by Editor-in-Chief Greg Migliore. The gloves come off and the lively discussion has everything from the most important news of the week to the best and worst cars we're driving. The show traditionally wraps with the popular Spend My Money segment. With nearly 700 episodes, the podcast is a must-listen for automotive enthusiasts everywhere.
…
continue reading
Let’s Drone Out is a light-hearted and chatty drone focused podcast. Recorded live and interactively every Thursday 8-9 pm UK time on YouTube, come join the interactive chat. Jack and his wife Tony, as well as the rest of the LDO crew are here to bring noobs and pros together. Tune in every Thursday at 8:00PM UK time for the latest on tech, events, news, interviews and a behind the scenes look into the hobby. LEGAL NOTICE: Any views expressed by any guests on this show are personal and may ...
…
continue reading
Move more of your body more often and in more interesting ways with the Get-Fit Guy! If you want to begin an exercise routine and don't know where to start, or if you've been working out for a while and aren't getting the results you want, Kevin Don will give you the tips you need to reach your fitness and movement goals. Get expert information on the latest fitness trends and advice on everything from toning your arms to running a 5K or simply building more movement into your day. With his ...
…
continue reading
The Golf Podcast features all the latest golf news, instruction, and equipment from the point of view of real average golfers just like yourself.
…
continue reading
The Schaub Show explores the intersection of combat sports and life in and outside the sport. Through the eyes of former fighter, comedian, and host Brendan Schaub, the show is an entertaining mix of truth, comedy, and rawness. Brendan is joined by some of the sport's biggest names and entertainers each week. Episodes include weekly insights into the sport. The show consists of deep dives with fighters during Food Truck Diaries, Friday Night Flashbacks, and Calabasas Fight Companion episodes ...
…
continue reading
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