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How to Drive Your Author Success with Digital Marketing Strategies - BM421
Manage episode 417166570 series 3014219
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Have you ever wondered how you can use digital marketing to help your book succeed?
In this week episode, I had the pleasure of interviewing Mark Schaefer, a renowned marketing expert and author with over 30 years of experience in global sales, public relations, and marketing. Mark shared his insights on how to use current digital marketing strategies to effectively promote your book.
You’ll learn everything from how to build a strong personal brand to how to use the latest digital platforms to promote your book. This is a “must-listen” for any author who wants to learn how to use digital marketing to their advantage.
Key Takeaways:
1. Importance of Personal Branding: Understand why your personal brand is crucial in marketing your book and how it can differentiate you in a crowded market.
2. Using Influencers and Podcasts: Discover how connecting with influencers and leveraging podcasts can amplify your reach and credibility.
3. Consistent Content Creation: Learn why consistently creating engaging content is key to maintaining visibility and how it can attract and retain your target audience.
4. Engaging with Your Audience: Find out the best strategies for interacting with your audience to build trust and foster long-term relationships.
5. Leveraging AI in Marketing: Gain insights into how artificial intelligence can streamline your marketing efforts and provide innovative ways to connect with readers.
Tune in to transform your book marketing strategies and harness the power of digital marketing.
Here's how to connect with Mark:
Website
Blog
LinkedIn
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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
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