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Buyers v. Readers And Why They May Be Different People

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Manage episode 419947035 series 2793511
Content provided by Author Marketing Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Author Marketing Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

Are you marketing to the wrong audience?
As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they're not always the individuals buying or recommending (or gifting) your book.
Join us as we unravel the complexities of audience targeting, uncover common pitfalls and offer practical strategies to ensure you're reaching the right audience for your work. From identifying your true buyers to navigating less obvious markets, we provide actionable insights to help you refine your marketing approach and connect with those who matter most.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS
If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.
Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

  continue reading

229 episodes

Artwork
iconShare
 
Manage episode 419947035 series 2793511
Content provided by Author Marketing Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Author Marketing Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

Are you marketing to the wrong audience?
As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they're not always the individuals buying or recommending (or gifting) your book.
Join us as we unravel the complexities of audience targeting, uncover common pitfalls and offer practical strategies to ensure you're reaching the right audience for your work. From identifying your true buyers to navigating less obvious markets, we provide actionable insights to help you refine your marketing approach and connect with those who matter most.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS
If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.
Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

  continue reading

229 episodes

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