6.15 Ankur Warikoo: His Take On Marketing, Money, And Writing Books

Books and Beyond with Bound

What does one of India's top entrepreneurs have to say about writing, making money, and marketing books?
In this episode, Tara and Michelle speak with Ankur Warikoo, bestselling author of 'Make Epic Money', a book that teaches you everything you wish you knew about money!
Ankur talks about how his relationship with money changed, gaining financial freedom, and writing a book for youngsters to learn everything about money that nobody tells them. He also talks about how he started writing, his biggest tip for writers, and the three marketing strategies he used to create a bestselling book!
Bonus: Ankur also answers crowdsourced questions about managing money and tips for young writers and entrepreneurs!
Tune in!
Books and authors mentioned in this episode:
The Fountainhead - Ayn Rand
Rework - David Heinemeier Hansson and Jason Fried
Atmamun - Kapil Gupta
Atomic Habits - James Clear
The Psychology of Money - Morgan Housel
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‘Books and Beyond with Bound’ is the podcast where Tara Khandelwal and Michelle D’costa uncover how their books reflect the realities of our lives and society today. Find out what drives India’s finest authors: from personal experiences to jugaad research methods, insecurities to publishing journeys. Created by Bound, a storytelling company that helps you grow through stories. Follow us @boundindia on all social media platforms.

Chapters

1. Books & Beyond Intro (00:00:00)

2. Introduction to Ankur Warikoo (00:01:40)

3. Why Ankur's book is different from other books on money (00:06:28)

4. Going from hating money to gaining financial freedom (00:09:56)

5. How to make money from side hustles (00:14:26)

6. Ankur's biggest tip for writers (00:24:30)

7. Ankur's marketing strategies to create a bestselling book (00:32:11)

8. Ankur answers YOUR questions! (00:42:52)

9. Books & Beyond Outro (00:55:55)