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138: How Yellow Tail Disrupted an Entire Market
Manage episode 382871013 series 2979385
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We all know it (and maybe love it) – Yellow Tail wine. The biddies talk about how Yellow Tail, out of Australia, was basically invented for the American market. It’s a really interesting story and a tour de force of product development and marketing strategy that changed the wine label game worldwide and the Australian wine industry forever.
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