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Behind the Scenes of PR Freelancing with Expert Michelle Garrett
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In this episode of Boss Responses, host Treasa Edmond is joined by guest Michelle Garrett, an influential PR consultant, writer, and speaker specializing in B2B companies. Michelle shares insights from her extensive career, including founding her own consulting business. They discuss the importance of choosing the right clients, setting realistic expectations, and the value of freelancers supporting each other through platforms like Michelle’s Freelance Chat. Michelle's practical advice on client management, thought leadership, and the significance of building lasting relationships provides valuable lessons for anyone running their own business or working with clients.
00:00 Introduction to the Podcast and Guest
00:11 Michelle Garrett's Background and Achievements
01:16 Discovering Michelle and Freelance Chat
01:44 Starting and Running a PR Business
05:23 Challenges and Strategies in Freelancing
09:21 Client Management and Expectations
13:07 Tools and Systems for Freelancers
21:12 Freelance Chat and Community Support
22:38 Final Thoughts and Advice
About our Guest
Michelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries.
After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients.
Repeatedly ranked among the industry’s most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics.
Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan’s PR Daily. She’s a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world.
In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it’s grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube.
Connect with Michelle on LinkedIn
Grab your copy of Michelle's Book: B2B PR That Gets Results
Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com
Chapters
1. Building a Freelance Public Relations Business (00:00:00)
2. Successful PR and Client Relationships (00:10:02)
3. Building Successful Client Partnerships (00:22:39)
40 episodes
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