Best Treasa Edmond Podcasts (2025)

1
Treasa Edmond on offering content strategy as a service 51:14

25d ago51:14

51:14

Have we got a treat for you! This episode with content strategist, business coach and consultant Treasa Edmond is full of gold for any freelancer wanting to move up the value chain and secure more high-paying clients. In our wide-ranging chat, Treasa talks about: The different between offering content strategy and a strategic consulting Which one i…

1
Helen Dehen on how investing in your business can bring confidence and higher earnings 39:46

3d ago39:46

39:46

This week Rachel & Lynne chat with communications consultant and writer Helen Dehen, talking about her commitment to upskilling herself and the many courses she has done - which have helped to drive her business and profitability. During our chat, Helen talks about her early career in TV journalism and her move to freelancing when her twins were bo…

1
Petra Buchanan on the challenges of women working in media and freelance reinvention 47:29

9d ago47:29

47:29

This week on the podcast, Rachel and Lynne chat with Petra Buchanan, an executive coach and mentor and company director with an international executive career in media, technology and business sectors. We talk about: the changing role of women within media what a non-executive director role involves being the only woman in decision-making rooms mis…

1
Alana Wulff on freelance contracts (and why you can’t operate without them) 45:48

18d ago45:48

45:48

This week, we talk to agency owner and copywriter Alana Wulff about contracts: what they are, why you need them, and the stuff that can go wrong with and without one. Tune in to hear: How Alana started using contracts in her business and why Why a contract is a living document you need to keep updating (especially when something on a project goes a…

1
#63 Why Clients Ghost Your Proposals (And How to Fix It) with Jamie Brindle 18:16

27d ago18:16

18:16

Send us a text Ever sent a proposal, only to hear… nothing? You’re not alone. In today’s episode, we tackle the age-old freelancer problem of proposal ghosting. Is it your pricing? Your process? Your client selection? My special guest co-host Jamie Brindle and I break down two different approaches—one that involves a streamlined, high-conversion pr…

1
#62: 3 Marketing Tactics That Will Actually Get You Clients with Jamie Brindle 16:09

1M ago16:09

16:09

Send us a text Trying to market yourself as a freelancer but drowning in a sea of conflicting advice? Social media, SEO, cold outreach—where do you even start? In today’s episode, my special guest co-host Jamie and I break down exactly how to cut through the noise and focus on the right strategies that actually bring in clients. If you’ve ever felt…

1
#61: Shifting from One-Time Gigs to Repeat Clients with Jamie Brindle 12:30

29d ago12:30

12:30

Send us a text Ever finish a project, pat yourself on the back for a job well done, and then… nothing? No follow-up, no repeat work, just radio silence. You know they liked your work—so why aren’t they coming back? The answer has nothing to do with talent and everything to do with positioning. In this episode, Jamie and I share how to go from “task…

1
#60: Raising Rates With Confidence with Jamie Brindle 19:21

30d ago19:21

19:21

Send us a text Freelancers often struggle with the fear of raising their rates, worried that it might cost them valuable clients. This episode breaks down the essentials of how to navigate these conversations, stressing the importance of value, communication, and building strong client relationships. About Our Guest Jamie Brindle been freelancing f…

1
Sue Williams on being a successful freelance writer and author 44:07

1M ago44:07

44:07

This week on the podcast, Rachel & Lynne's guest is freelance writer and author Sue Williams. Sue talks about her long and successful career as a writer and journalist and how it led to non-fiction books and now historical novels. During the episode, Sue talks about: How her career started and when she moved to freelancing Her love of travel writin…

1
Carolyn Tate on moving from being a freelancer to starting her own agency 34:31

1M ago34:31

34:31

This week we are chatting with Carolyn Tate, a former journalist turned agency founder. Carolyn talks about her career as a freelancer, setting up her agency, and what she has learned along the way. During our discussion, we talked about: How the way she worked changed after an ADHD diagnosis How her freelance career took off after she started thin…

1
Karen Eck on why freelancers need to be visible 55:12

2M ago55:12

55:12

This week on the podcast, we are chatting with public relations expert, strategic advisor, and entrepreneur Karen Eck, talking about how freelancers can improve their visibility - and stand out in what is now a competitive marketplace. Karen talks about: What her career in TV publicity has taught her about visibility Why your work won't always just…

1
#59: Building Respectful Client Partnerships with Sarah Greesonbach 45:29

2M ago45:29

45:29

Send us a text Are you ready to reshape how you build and manage your client relationships? Host Treasa Edmond sits down with Sarah Greesonbach, the founder of B2B Content Studio and the B2B Writing Institute this week to discuss why setting clear, respectful boundaries in client relationships is not just beneficial, but essential for your professi…

1
#58: Why Value Beats Volume: Pricing Strategies with Sarah Greesonbach 16:52

2M ago16:52

16:52

Send us a text What if you could escape the grind of endless work hours and actually see the financial reward you deserve? Join Treasa Edmond and guest co-host Sarah Greesenbach on this episode of Boss Responses as they explore how to identify and cultivate relationships with high-value clients, redefine your bottom line, and set thriving fee rates…

1
#57: Collaboration vs. Formal Partnerships with Sarah Greesonbach 14:18

2M ago14:18

14:18

Send us a text Ever wondered if teaming up with another freelancer is the key to unlocking new creative heights? Or is it a potential recipe for disaster? Treasa Edmond and guest co-host Sarah Gressonbach dive into a debate of collaboration versus formal partnerships, offering insights that could transform your freelance career. They discuss the co…

1
#56: What to do when the Project is TOO Much with Sarah Greesonbach 10:23

2M ago10:23

10:23

Send us a text What happens when a freelance project becomes more complicated than imagined? Join Treasa Edmond and guest co-host Sarah Greesonbach as they answer a questions for Zach, a graphic designer who's found himself in over his head after he accepts a dense, technical biotech project. It's good to stretch ourselves and learn new skills and …

1
#55: Evaluating Client Risks with Sarah Greesonbach 12:04

2M ago12:04

12:04

Send us a text Ever wondered if dedicating most of your working hours to a single client is a smart business move? Join host Treasa Edmond and guest co-host Sarah Greesonbach, founder of B2B Content Studio, as they unravel the complexities of managing long-term client relationships, especially within the unpredictable realm of startups. Sarah share…

1
Conquering LinkedIn, finding clients and the power of community, with Rebecca Cofrancesco 55:20

2M ago55:20

55:20

We are back from our break! And we have a great episode for our return - featuring content strategist and LinkedIn mentor Beck Cofrancesco. Beck talks about how to make LinkedIn work for you, how to find clients and why she started a local business meet-up group. During our chat, we talk about: Why she started freelancing Her new LinkedIn newslette…

1
RE-RELEASE Working as an agency copywriter with Damien Whelan 30:02

3M ago30:02

30:02

RE-RELEASE. Continuing with our summer series of re-running our favourite and most popular podcast episodes, we are sharing an episode from August 2022, with agency copywriter Damien Whelan. If you're as Mad Men-obsessed as we are, you're probably keen to know how copywriting on the agency side differs from other types of writing that copywriters d…

1
RE-RELEASE Grant Writing with Martina Donkers 39:49

3M ago39:49

39:49

This week, we are starting a special summer series, repeating some of our most popular episodes. First up is our most successful episode ever - with grant writer Martina Donkers. In an inspiring talk, Martina shares her story about finding her niche, how grant writing works and why she loves being a digital nomad - all from a hammock in regional We…

1
Writing for purpose-driven brands with Carmen Hawker 47:32

3M ago47:32

47:32

In what is probably our last episode for 2024, Rachel and Lynne chat with copywriter, campaigner and brand strategist Carmen Hawker. Carmen writes for purpose-driven businesses and B Corps from sustainable fashion to ethical finance. She talks about how she found her niche, why she loves doing this sort of work and how she makes it pay a reasonable…

1
Why You Might be Your Own Worst Enemy When it Comes to Landing Dream Clients 47:26

4M ago47:26

47:26

This week Rachel and Lynne are chatting with Amy Posner, also known as The Client Whisperer, talking about the mistakes many of us make when working with clients, especially at the beginning of our freelance career. Amy is a business coach for freelancers and has some great information on how to find good clients who will pay good money for your wo…

1
What it’s like to be a B2B tech writer with Rosalyn Page 37:29

4M ago37:29

37:29

This week Rachel and Lynne chat with a good friend and colleague - B2B tech writer Rosalyn Page. Rosalyn talks about her background in IT and tech magazines, how and why she transitioned to freelance work and all that involves. During our chat, Ros talks about: How she got into tech writing Where she finds her work The pros and cons of writing for …

1
Building a Sustainable Freelance Career in a Gig Economy with Lizzie Mulherin 44:28

4M ago44:28

44:28

This week Rachel and Lynne are chatting with Lizzie Mulherin, a freelance writer, brand strategist, and travel author. Lizzie shares her career journey and chats about: Having a business mindset when it comes to freelancing How to mix content work and journalism How to boost your confidence as a freelancer Whether you need to build a personal brand…

1
How to be paid well with Sue White 58:14

4M ago58:14

58:14

This week on the podcast, Rachel and Lynne are chatting with freelance writer, journalist, consultant and media trainer Sue White. As a highly successful freelancer, Sue is all about knowing your own worth and charging accordingly. She shares her career journey, why it's important to grow and adapt as time goes on and why you should never accept un…

1
How to earn more as a freelancer without ruining your life with Sarah Greesonbach 41:54

5M ago41:54

41:54

This week, Rachel and Lynne chat with B2B writer and coach Sarah Greesonbach. We reached out to her after seeing her great comments and funny posts on LinkedIn and we love her approach to freelance writing. We should point out that Lynne had some Internet issues near the end and had to drop out. Luckily Rachel and Sarah were able to complete the ch…

1
#54: Balancing Work and Life as a Freelancer with Lizzie Davey 17:39

5M ago17:39

17:39

Send us a text In this episode of the Boss Responses Podcast, host Treasa Edmond and guest co-host Lizzie Davey dive into effective strategies for managing freelance work and personal life. They explore the contrasts between corporate and freelance environments, emphasizing the need for a flexible yet structured schedule. Topics include the importa…

1
#53: How to Avoid Freelancing Dry Spells with Lizzie Davey 10:05

5M ago10:05

10:05

Send us a text In this episode of the Boss Responses podcast, Treasa Edmond and her guest co-host Lizzie dive into the ever-relevant topic of the feast and famine cycle, something every freelancer and business owner faces at some point. They look at the challenge of managing fluctuating workloads and offer practical advice on how to maintain consis…

1
#52: Handling Scope Creep like a Boss with Lizzie Davey 9:54

5M ago9:54

9:54

Send us a text In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Lizzie Davey delve into effective strategies for managing scope creep and handling client feedback delays. They share their experiences and provide actionable advice such as setting strict project boundaries, clarifying feedback deadlines, and demonst…

1
#51: How to Attract and Reach Out to the Right Clients with Lizzie Davey 9:11

5M ago9:11

9:11

Send us a text Join host Treasa Edmond and special guest co-host Lizzie Davey in this episode of Boss Responses as they share invaluable strategies for reaching out to and attracting the right clients. They give practical tips for forming relationships with potential clients, warm pitching, and qualifying clients. You'll learn why it's essential to…

1
How to use community to grow a freelance business with Jenn Donovan 38:21

5M ago38:21

38:21

This week on the podcast Rachel and Lynne are talking about how to grow your businesses with Jenn Donovan. Jenn is passionate about small businesses (which is what a freelance career essentially is) and she talks about how you can use community to find clients and get support from your peers. In our discussion we cover: Her interesting career story…

1
Creating personality-driven email newsletters with Steven Lewis 1:00:59

5M ago1:00:59

1:00:59

And we are back! After a short post-Summit haitus, Lynne and Rachel are back with a new season and a great guest. And it's all about personality-driven email newsletters. Emails are having their moment in the sun right now - they don't rely on algorithyms that could change quickly or at the whim of a social media mogul and, when done well, can crea…

1
It's Summit Time! Our pick of the must-see sessions 22:58

6M ago22:58

22:58

It's just a few days before the biggest event of the year (in our calendars anyway!). It's time for The Content Byte Summit. Hosts Rachel & Lynne talk about the impressive line-up of speakers and all the panels and presentations they are looking forward to seeing this year. Some of the presentations include how to: → find new high-paying clients in…

Podcasts Worth a Listen

Treasa Edmond Podcasts

Podcasts Worth a Listen

1
Boss Responses

Treasa Edmond

1
The Content Byte

Lynne Testoni and Rachel Smith

1
Treasa Edmond on offering content strategy as a service 51:14

1
Helen Dehen on how investing in your business can bring confidence and higher earnings 39:46

1
Petra Buchanan on the challenges of women working in media and freelance reinvention 47:29

1
Alana Wulff on freelance contracts (and why you can’t operate without them) 45:48

1
#63 Why Clients Ghost Your Proposals (And How to Fix It) with Jamie Brindle 18:16

1
#62: 3 Marketing Tactics That Will Actually Get You Clients with Jamie Brindle 16:09

1
#61: Shifting from One-Time Gigs to Repeat Clients with Jamie Brindle 12:30

1
#60: Raising Rates With Confidence with Jamie Brindle 19:21

1
Sue Williams on being a successful freelance writer and author 44:07

1
Carolyn Tate on moving from being a freelancer to starting her own agency 34:31

1
Karen Eck on why freelancers need to be visible 55:12

1
#59: Building Respectful Client Partnerships with Sarah Greesonbach 45:29

1
#58: Why Value Beats Volume: Pricing Strategies with Sarah Greesonbach 16:52

1
#57: Collaboration vs. Formal Partnerships with Sarah Greesonbach 14:18

1
#56: What to do when the Project is TOO Much with Sarah Greesonbach 10:23

1
#55: Evaluating Client Risks with Sarah Greesonbach 12:04

1
Conquering LinkedIn, finding clients and the power of community, with Rebecca Cofrancesco 55:20

1
RE-RELEASE Working as an agency copywriter with Damien Whelan 30:02

1
RE-RELEASE Grant Writing with Martina Donkers 39:49

1
Writing for purpose-driven brands with Carmen Hawker 47:32

1
Why You Might be Your Own Worst Enemy When it Comes to Landing Dream Clients 47:26

1
What it’s like to be a B2B tech writer with Rosalyn Page 37:29

1
Building a Sustainable Freelance Career in a Gig Economy with Lizzie Mulherin 44:28

1
How to be paid well with Sue White 58:14

1
How to earn more as a freelancer without ruining your life with Sarah Greesonbach 41:54

1
#54: Balancing Work and Life as a Freelancer with Lizzie Davey 17:39

1
#53: How to Avoid Freelancing Dry Spells with Lizzie Davey 10:05

1
#52: Handling Scope Creep like a Boss with Lizzie Davey 9:54

1
#51: How to Attract and Reach Out to the Right Clients with Lizzie Davey 9:11

1
How to use community to grow a freelance business with Jenn Donovan 38:21

1
Creating personality-driven email newsletters with Steven Lewis 1:00:59

1
It's Summit Time! Our pick of the must-see sessions 22:58

Quick Reference Guide