#35: From Chemist to Content Specialist—Eagranie Yuh’s Business Journey

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In this episode of the Boss Responses Podcast, host Treasa Edmond interviews special guest co-host Eagranie Yuh, a white paper specialist and podcast consultant. They delve into Eagranie's background as a chemist, journalist, and marketer, and discuss her journey towards becoming a business owner. Eagranie explores the challenges and strategies involved in running a business, managing client expectations, and setting processes and systems in place for better workflow. She also shares insights on choosing the right clients, handling difficult client relationships, and the importance of having honest, upfront conversations in business. This one is more than a podcast episode, it's a masterclass in how to run a freelancing business the Boss Responses way.
Eagranie Yuh helps marketers in risk, insurance, and HR build brand authority with white papers and podcasts. She’s an award-winning writer and journalist, and she’s written for publications like The Washington Post, The South China Morning Post and Saveur. Her work has been anthologized in Best Food Writing and has received several M.F.K. Fisher Awards. Prior to starting her own consultancy, Eagranie was the editorial director in a marketing communications agency, where she helped Fortune 500 companies conceptualize, develop and implement content marketing programs.
Connect with Eagranie on LinkedIn.

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Chapters

1. White Paper and Podcast Specialist (00:00:00)

2. Challenges of Managing Multiple Clients (00:12:33)

3. Streamlining Processes and Client Expectations (00:17:22)

4. Establishing Client-Contractor Fit and Communication (00:23:08)

5. Navigating Difficult Client Relationships (00:27:52)

6. Building Successful Client Partnerships (00:40:20)