#20: How Leslie Lang Built a Successful B2B Tech Writing Business

Boss Responses

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Join us as we chat with Leslie Lang, a B2B technology content marketing writer who writes for companies like Microsoft and IBM. Leslie shares about her journey, transitioning from journalism to freelancing, and how she found her niche in technology writing. We talk about everything from managing a diverse client base to streamlining workloads and the various tools Leslie uses to aid in client and work management. Tune in and learn as Leslie shares here experiences and wisdom with us.
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Treasa Edmond is a content strategist and consultant, best-selling ghostwriter, and podcast host. On Boss Responses, Treasa and her weekly guest hosts explore how freelancers and small business owners can navigate the sometimes tricky path of client management and communication. She also teaches content professionals and small businesses how to create SEO-optimized content strategies so they can grow their businesses by connecting with their audiences.
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Leslie Lang is a former journalist turned freelance B2B content marketing writer and content strategist. She specializes in writing about technology and Higher Ed and K-12. Leslie's work includes white papers, ebooks, case studies, ghostwritten articles, op-ed pieces, blog posts, and infographics for marketing agencies and clients such as Microsoft, Google, IBM, Dropbox, Adobe, Salesforce, and Verizon. Interested in Hawaii? Check out Leslie's books—Mauna Kea: A Guide to Hawai‘i’s Sacred Mountain, Exploring Historic Hilo, and What Would Our Kūpuna Do?
Check out Leslie’s YouTube channel Midlife Dialogues, where she interviews people doing interesting things in midlife.

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Chapters

1. From Journalism to Freelance Content Writing (00:00:00)

2. Manage Clients and Tools in Freelance Writing (00:07:29)

3. Challenging Situations and Starting a YouTube Channel (00:17:19)

4. Successful Partnerships and Midlife Dialogues (00:22:46)

5. Building Relationships and Success in Freelancing (00:26:29)