#1: Setting Rates with Confidence with Jennifer Goforth Gregory

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Ready to power up your freelance business and command higher rates? Content marketing guru Jennifer Goforth Gregory joins host Treasa Edmond to share her take on the pricing struggle freelancers often face. Jennifer and Treasa talk through overcoming imposter syndrome and setting a price that mirrors the true value you bring your clients. They remind us why it's essential to remove personal emotions from the pricing equation and not compromise on rates.
They also share the importance of understanding your client's pain points and tailoring proposals that address those problems and generate higher rates. Hear their insights on offering three-tiered quotes for larger projects, beginning with a basic package and culminating with a premium one. And this is only day one! Jennifer will serve as co-host for the next four episodes, and in each she dishes out wisdom on how to navigate business like a boss.
About Your Hosts

Treasa Edmond is a content strategist and consultant, best-selling ghostwriter, and podcast host. On Boss Responses, Treasa and her weekly guest hosts explore how freelancers and small business owners can navigate the sometimes tricky path of client management and communication. She also teaches content professionals and small businesses how to create SEO-optimized content strategies so they can grow their businesses by connecting with their audiences.
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Jennifer Goforth Gregory has owned her own freelance content marketing business for the past 15 years. Her clients include IBM, Adobe, Google, HPE, Verizon, Meta/Facebook, Franklin Covey, IEEE and Microsoft. She also wrote the best selling book The Freelance Content Marketing Writer. She also founded and manages the Freelance Content Marketing Writer Facebook group, which is the largest community for freelance content marketing writers with over 8K members from across the globe. Connect with Jennifer on LinkedIn
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Chapters

1. Pricing Strategies for Freelancers (00:00:00)

2. Solving Pain Points and Proposals (00:08:30)