#5: How Jennifer Goforth Gregory Built a Business She Loves

Boss Responses

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Ever wonder how the best freelance writers navigate the content marketing world? We went to the source and asked Jennifer Goforth Gregory. With over 15 years in the business, Jennifer shares her intriguing journey into B2B tech writing. Jennifer brings her unique experiences to the table and we discuss the importance of finding fulfillment in one's freelancing career and the art of managing difficult clients.
We also talk about the elephant in the room: imposter syndrome and overthinking. How do you tackle these common hurdles? Jennifer opens up about her personal experience, highlighting the importance of embracing risks and failures. She also shares her unique philanthropic business model and the crucial role that authenticity plays in her career success. Get ready to learn how to be the boss of your freelance business, Jennifer style!
About Your Hosts

Treasa Edmond is a content strategist and consultant, best-selling ghostwriter, and podcast host. On Boss Responses, Treasa and her weekly guest hosts explore how freelancers and small business owners can navigate the sometimes tricky path of client management and communication. She also teaches content professionals and small businesses how to create SEO-optimized content strategies so they can grow their businesses by connecting with their audiences.
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Jennifer Goforth Gregory has owned her own freelance content marketing business for the past 15 years. Her clients include IBM, Adobe, Google, HPE, Verizon, Meta/Facebook, Franklin Covey, IEEE and Microsoft. She also wrote the best selling book The Freelance Content Marketing Writer. She also founded and manages the Freelance Content Marketing Writer Facebook group, which is the largest community for freelance content marketing writers with over 8K members from across the globe. Connect with Jennifer on LinkedIn
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Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
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Chapters

1. Boss Responses (00:00:00)

2. Designing a Customized Business Approach (00:09:10)

3. Deal With Difficult Clients and Boundaries (00:17:35)

4. Imposter Syndrome and Overthinking (00:23:22)

5. Building a Successful Business on Authenticity (00:31:51)