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Episode 38: Coral Shortt (Epanouir Flower Studio, Cape Town)
Manage episode 230894521 series 1525922
Today we’re visiting Coral Shortt, owner of Epanouir Flower Studio in Cape Town, South Africa to discuss:
- her introduction to flowers while growing up in a family of flower-loving gardeners
- the correlation between her IT background and the project management end of weddings
- her transition from retail to a wedding specialty
- two important considerations when opening a retail shop
- striking a work/life balance with children in the equation
- why she loves freelancing
- the importance of pricing correctly
- how she manages her weddings using systems she created
- the importance of identifying and writing down processes before attempting to incorporate them into a new software
- four ways she's managed to learn floral design techniques over the years
- adjusting with trends
- the mechanics tools that revolutionized her work
- tips for working with cold glue
- the importance of relationships with fellow vendors
- the things she'd like to see change in the floral industry
Links mentioned in this episode:
- Alison Ellis | Real Flower Business
- What Wedding Flowers Cost South Africa
- Chapel Designers
- Sue McLeary
- Holly Chapple
- Francoise Weeks
- Gregor Lersch
- Constance Spry
- Per Benjamin
- Daniel Ost
- Oasis Floral Adhesive (cold glue)
Click here for more information on The Mayesh Pull - send your sales rep inspiration images, a budget, Pinterest boards, etc. and have your rep pull a custom order for you. It's a great way to find out about new, fun products you might not have known about otherwise!
153 episodes
Manage episode 230894521 series 1525922
Today we’re visiting Coral Shortt, owner of Epanouir Flower Studio in Cape Town, South Africa to discuss:
- her introduction to flowers while growing up in a family of flower-loving gardeners
- the correlation between her IT background and the project management end of weddings
- her transition from retail to a wedding specialty
- two important considerations when opening a retail shop
- striking a work/life balance with children in the equation
- why she loves freelancing
- the importance of pricing correctly
- how she manages her weddings using systems she created
- the importance of identifying and writing down processes before attempting to incorporate them into a new software
- four ways she's managed to learn floral design techniques over the years
- adjusting with trends
- the mechanics tools that revolutionized her work
- tips for working with cold glue
- the importance of relationships with fellow vendors
- the things she'd like to see change in the floral industry
Links mentioned in this episode:
- Alison Ellis | Real Flower Business
- What Wedding Flowers Cost South Africa
- Chapel Designers
- Sue McLeary
- Holly Chapple
- Francoise Weeks
- Gregor Lersch
- Constance Spry
- Per Benjamin
- Daniel Ost
- Oasis Floral Adhesive (cold glue)
Click here for more information on The Mayesh Pull - send your sales rep inspiration images, a budget, Pinterest boards, etc. and have your rep pull a custom order for you. It's a great way to find out about new, fun products you might not have known about otherwise!
153 episodes
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