The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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#705: Serving First, Selling Second: The Secret to Retail Growth
Manage episode 472030733 series 2099681
Content provided by Ashley Alderson and The Boutique Hub with Ashley Alderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ashley Alderson and The Boutique Hub with Ashley Alderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
From feeling out of place as a young girl to becoming a beacon of inspiration for women nationwide, DeAnna Maynard-Goodman (also known as “FabD”) has embarked on a journey that’s nothing short of extraordinary. Today, she joins the show to share how her experiences in the beauty industry shaped her path and inspired her to launch a boutique with just a modest $300 investment. DeAnna also opens up about navigating her career through the challenges of COVID-19 and reveals how focusing on meeting her community’s needs became the key to both fulfillment and success.
Resources:
- DeAnna Maynard-Goodman: Website | Facebook | Instagram
- Boutique Summit 2025
- Retail Bootcamp
- 2025 Boutique Boss Planner
- Join The Boutique Hub
- Ashley Alderson: Instagram
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
425 episodes
ShareManage episode 472030733 series 2099681
Content provided by Ashley Alderson and The Boutique Hub with Ashley Alderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ashley Alderson and The Boutique Hub with Ashley Alderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
From feeling out of place as a young girl to becoming a beacon of inspiration for women nationwide, DeAnna Maynard-Goodman (also known as “FabD”) has embarked on a journey that’s nothing short of extraordinary. Today, she joins the show to share how her experiences in the beauty industry shaped her path and inspired her to launch a boutique with just a modest $300 investment. DeAnna also opens up about navigating her career through the challenges of COVID-19 and reveals how focusing on meeting her community’s needs became the key to both fulfillment and success.
Resources:
- DeAnna Maynard-Goodman: Website | Facebook | Instagram
- Boutique Summit 2025
- Retail Bootcamp
- 2025 Boutique Boss Planner
- Join The Boutique Hub
- Ashley Alderson: Instagram
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
425 episodes
All episodes
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1 Five Minute Friday: The Retail Metrics You Can’t Afford to Ignore 7:43
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Play Later Play Later Lists Like LikedIn this Five Minute Friday, Ashley is getting real about the numbers that actually drive growth in your business. It’s not just about sales—because sales are a lagging indicator . If you want to grow, you need to start tracking the leading metrics that influence your results before they show up in your bank account. Ashley shares what she’s learned from implementing the Entrepreneurial Operating System (EOS) and how having a weekly company scorecard has been a game changer for The Boutique Hub. If you're ready to lead your business like a true CEO, this episode is your starting point. What You’ll Learn: Why tracking the right numbers matters more than chasing sales The difference between lagging and leading indicators The key metrics every retail scorecard should include: Average Order Value Conversion Rate Traffic Goals Inventory Aging + On Order How to empower your team by sharing the scoreboard What business owners can learn from coaching a sports team Traction: Gino Wickman Free Retail Traffic Calculator Join The Boutique Hub Community Follow Ashley on Instagram…
1 #715: Why Dead Inventory Is Costing You and How to Fix It 35:44
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Play Later Play Later Lists Like LikedStruggling with excess inventory? In this episode, we sit down with Melodie van der Baan, founder of Max Retail, to explore how boutique owners can turn unsold merchandise into serious revenue. Listen in as Melodie shares her journey from sales rep to tech entrepreneur and reveals how Max Retail helps over 2,000 retailers move past-season inventory through top third-party marketplaces like eBay and Poshmark—all while staying anonymous and skipping returns. If cash flow, profit margins, and smart inventory management are on your radar, this episode is for you! Resources: Melodie van der Baan: Instagram | YouTube | LinkedIn Max Retail: Website | LinkedIn Get Your Ticket To Boutique Summit 2025 Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
1 Five Minute Friday: Busy or Effective? The Question That Can Change Everything 5:45
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Play Later Play Later Lists Like LikedIn this Five Minute Friday, Ashley is bringing the heat with a powerful reality check: Are you truly being effective in your life and business or just keeping yourself busy ? If your to-do list is never-ending, your calendar is overflowing, and you're constantly wondering where the day went... this episode is for you. Ashley unpacks what it really means to move the needle in your business, show up with intention for your family, and make time for your health, without burning out. This episode will challenge how you think about your time and inspire you to create more space for what actually matters. What You’ll Learn: The difference between being busy and being effective Why “busy” is often a badge of burnout What Ashley tracks on her daily “to-done” list How to spot true income-generating activities Why your calendar should reflect your actual priorities The often-overlooked cost of ignoring your health Join The Boutique Hub Community Follow Ashley on Instagram…
1 #714: Hiring Gen Z: Challenges, Opportunities & What Comes Next 31:41
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Play Later Play Later Lists Like LikedWhat does it take to future-proof the next generation in a world that’s changing faster than ever? In this episode, educational consultant and award-winning innovator Britni Walz joins the show for a powerful conversation about the intersection of education, business, and technology. Britni shares her journey from high school educator to nonprofit consultant, helping young people thrive in a workforce shaped by rapid technological change. Listen in as we explore how AI is transforming education and discuss why workforce development is more critical than ever. Resources: Britni Walz: LinkedIn Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
1 Five Minute Friday: June Market Scoop with Atlanta Apparel 7:35
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Play Later Play Later Lists Like LikedThis week, we’ve got a special guest episode for Five Minute Friday straight from the Atlanta Apparel team! Join Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, as they dish on everything you need to know about June Atlanta Apparel, happening June 3–6, 2025. From the top categories to source (hello, Fall/Winter and Game Day!) to helpful resources for first-time attendees, this episode is your mini market guide. You'll also hear about: A denim-themed kickoff party with live music, cocktails, giveaways & more A Wednesday happy hour just for new buyers A complimentary shuttle to Westside Provisions District, where you can explore Atlanta’s top restaurants and retail with exclusive perks Whether it’s your first time at market or your fiftieth, this quick episode will get you excited, prepped, and ready to make the most of your time in Atlanta. Resources: About June Atlanta Apparel, including registration and hotel booking: https://www.atlanta-apparel.com/Markets/Atlanta-Apparel/June Market Events Listing: https://www.atlanta-apparel.com/Attend/Events Follow us on Social! https://www.instagram.com/apparelmarkets/ Questions? Need help registering? Email Buyers@andmore.com Hub Members save at Market! Join the Community: https://go.theboutiquehub.com/join-boutique…
1 #713: What You Never Knew About The Boutique Summit 27:22
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Play Later Play Later Lists Like LikedWhat happens when a casual conversation turns into the biggest event in boutique retail? In this episode, we're diving into the origin story of the Boutique Summit—how a spontaneous chat at the Dallas Market Center in 2013 sparked an industry-shaping movement. Listen in to hear about the challenges and triumphs of hosting the Summit, from behind-the-scenes logistics and unexpected hiccups (yes, including a fire alarm mid-panel!) to the financial lessons learned from putting on a high-impact event year after year. Resources: Get Your Ticket To Boutique Summit 2025 Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
1 Five Minute Friday: The Business Conversation Every Couple Needs to Have 8:13
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Play Later Play Later Lists Like LikedIn this personal and honest Five Minute Friday, Ashley opens up about the behind-the-scenes reality of growing a business while navigating the emotions, expectations, and communication struggles that can come up with your spouse or partner. If you’ve ever felt like your spouse just doesn’t get your business or you've clashed over money, time, or what success should look like, this episode is for you. Ashley shares her own experience building The Boutique Hub while married to someone with a totally different mindset, and how they learned to meet in the middle. This episode offers encouragement and actionable tools to help you turn tension into teamwork, so you both feel confident in where your business is headed. What You’ll Learn: Why creatives and analytical thinkers often clash in business conversations The one thing most partners are really looking for (hint: it’s not control) How to create a clear plan to cover the gap between where you are and where you want to be Tools to build trust and clarity in your relationship: Retail Traffic Formula Weekly scorecards and metrics Personal accountability plans Free Retail Traffic Calculator Join The Boutique Hub Community Follow Ashley on Instagram…
1 #712: How to Plan, Post & Grow on Social Media Without the Overwhelm 41:55
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Play Later Play Later Lists Like LikedWhat’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success , joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more. Resources: Peg Fitzpatrick: Website | Instagram | Threads | Facebook | LinkedIn The Art of Small Business Social Media: A Blueprint for Marketing Success by Peg Fitzpatrick Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
1 Five Minute Friday: More Profit, Less Work: AOV Strategies That Work 9:28
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Play Later Play Later Lists Like LikedIn this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) -- without relying on more traffic or more hours. If you're focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains. From product bundling to smart styling, in-store strategy to free shipping thresholds—this episode is packed with actionable ideas to help you make more with what you already have. What You’ll Learn: Why AOV matters more than you think The “you sell what you show” rule How to use bundling, layering, and cross-promotion to increase cart value Checkout and shipping strategies that encourage add-ons How education and problem-solving turn browsers into bigger buyers Join The Boutique Hub Community Follow Ashley on Instagram…
1 #711: How Obsession, Ingenuity, and Instagram Built a Candle Empire 30:00
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Play Later Play Later Lists Like LikedHow does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle DeGrazio, a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. Her story highlights the power of finding a niche and embracing opportunities as they come, and it's one you won't want to miss! Resources: Annabelle DeGrazio: Website | Instagram Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
1 Five Minute Friday: Feeling Stuck in Your Business? This Might Be Why 8:37
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Play Later Play Later Lists Like LikedIn this Five Minute Friday, Ashley shares the mindset shift that every business owner eventually faces: what got you here won't get you there. If you’ve felt stuck lately, it might be time to reexamine what you’re holding onto in your business. Ashley breaks down four key areas to evaluate—marketing, vendors, traffic, and team -- and offers two simple but powerful questions to move you forward. What You'll Learn: Why repeating what’s worked in the past may no longer serve you How to identify new ways to test and learn in your business A framework to think about growth in a shifting industry Join The Boutique Hub Community Follow Ashley on Instagram…
1 #710: How to Buy Smarter: In-Person Markets vs. Online Marketplaces 28:09
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Play Later Play Later Lists Like LikedReady to make smarter inventory decisions? In this episode of Boutique Chat , we’re joined by our very own Samantha Conner, Director of Wholesale at The Boutique Hub, to break down the pros, cons, and strategies behind shopping in-person at market vs. buying online through platforms like Hubventory. We’re sharing how to prep like a pro, use tools like the Boutique Hub’s market must-see lists, and build brand relationships that fuel long-term success. Resources: Samantha Conner: LinkedIn | Instagram Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
1 Five Minute Friday: Struggling to Pay Your Bills? How to Find Hidden Cash in Your Business 7:22
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Play Later Play Later Lists Like LikedCash flow struggles? You’re definitely not alone. In today’s episode, Sara Burks, Director of Education, gets real about one of the biggest challenges small retailers face — not being able to pay the bills. Whether you’re sweating payroll or wondering where all your money is hiding, Sarah is breaking it down in a way that’s honest, practical, and totally doable. You’ll learn: The #1 place cash is hiding in your business (hint: someone might owe YOU!) Why your pricing strategy could be costing you more than you think How sneaky overhead expenses can silently drain your profit Why inventory overload isn’t the badge of honor you think it is Actionable steps to find quick cash without hammering your sales team to "sell more" If you’re ready to stop feeling stressed about money and start making confident moves in your business, this episode is your pep talk and game plan rolled into one. Need help adjusting your pricing strategy or inventory plan? Connect with us inside our community --> https://tbhub.co/podcastjoin…
1 #709: What Retailers Need to Know About Serving the Plus Size Market 40:35
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Play Later Play Later Lists Like LikedHow do you go from shaping careers to reshaping the fashion industry for plus-size women? Just ask Tracy Christian, the visionary founder of Sante Grace! She joins the show today to share her remarkable journey from talent agent to luxury plus-size apparel designer. Her story is not just about launching a brand—it's about challenging industry norms and filling a much-needed gap in the market with high-quality, sustainable clothing that truly empowers women of all shapes and sizes. Resources: Tracy Christian: Website | Instagram Discount code: BoutiqueHub25 Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
1 Five Minute Friday: The #1 Way to Attract Customers Who Actually Buy 5:58
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Play Later Play Later Lists Like LikedAre you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You’re not alone. In today’s episode, Sara, Director of Education at The Boutique Hub breaks down the #1 thing you need to focus on to attract customers who actually buy (and come back for more). Spoiler alert: it’s not about doing more , it’s about narrowing your focus and getting crystal clear on who you’re trying to serve. Sara walks you through a few quick questions you can answer today that will help you build a loyal customer base, buy smarter at market, and stop wasting money on inventory that doesn’t sell. If you’re ready to attract the right customers, this episode is a must-listen! What You'll Learn: Why “trying to reach everyone” is hurting your boutique The 5 key questions to define your ideal customer How to use your customer profile to shop smarter at market What happens when you stay true to your niche Simple steps to build customer loyalty (without burning out) Bonus Tip: Before your next buying trip or wholesale order, walk through this simple exercise to make sure you’re buying for your real customer, not just for yourself. Your future sales (and bank account) will thank you! Want more education like this? JOIN THE BOUTIQUE HUB RETAIL BOOTCAMP…
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1 #708: What No One Tells You About Opening a Second Store 32:25
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Play Later Play Later Lists Like LikedWhat’s the secret to growing a successful business while staying true to your roots? Join me as I chat with Kimmy Almon, founder of Kimmy’s Boutique, about her journey from side hustler to boutique owner. Starting in 2014 with online and pop-up shops—while juggling a full-time teaching career—Kimmy took a bold leap into brick-and-mortar retail. With deep ties to Waxahachie and Galveston, she reveals how her community connections and personal values fueled an unexpected yet rewarding expansion. Resources: · Kimmy Almon: Website | Facebook | Instagram · Boutique Summit 2025 · Retail Bootcamp · 2025 Boutique Boss Planner · Join The Boutique Hub · Ashley Alderson: Instagram · The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 Five Minute Friday: Wholesale Buying Isn’t Shopping, It’s Investing 9:58
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Play Later Play Later Lists Like LikedIn today’s episode, Sara Burks, Director of Education at The Boutique Hub, breaks down one of the most important concepts every boutique owner must understand: Wholesale buying isn’t shopping — it’s investing. Buying inventory is about making smart, intentional decisions to meet your customers’ needs and create profit, not just picking what you personally like. Sara walks through six essential tips to help you buy wholesale with confidence and strategy. Key Takeaways: Wholesale Buying = Investing: It's not about filling your cart with cute things — it’s about solving your customers’ problems and maximizing your return on investment. Tip 1: Know Your Customer You’re not buying for yourself — you're investing for them . Conduct customer interviews to find out their true needs, fit preferences, colors they love, and the problems they need solved. Tip 2: Understand Your Buying Options Explore both online marketplaces (like Hubventory, Faire, FashionGo, LA Showroom) and in-person markets (Chicago, Dallas, Atlanta, LA, Las Vegas, New York). In-person shopping sparks creativity and allows you to touch, feel, and truly experience products. Tip 3: Learn Vendor Sizing Vendor sizing can vary dramatically. Knowing how different vendors size their items ensures a better experience for your customers and fewer returns. Tip 4: Understand Prepacks Most wholesalers sell items in prepacks (e.g., 2 smalls, 2 mediums, 2 larges). Choose vendors whose prepack options align with the sizes your customers actually need. Tip 5: Be Aware of Minimums Every vendor has minimum order requirements — in dollars or quantity. Be smart: don’t bust your budget for a single sweater you love if it doesn’t make sense for your store overall. Tip 6: Price With Profit in Mind Always decide what your customer would pay before you look at the wholesale price. Avoid limiting your potential profit by focusing too soon on wholesale costs. Biggest Tip: Don’t trap yourself in a pricing bubble. Think like an investor first: What will your customer happily pay, and does the wholesale cost give you the profit margin you need? Shop Wholesale on Hubventory Join The Boutique Hub Community…
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Boutique Chat
1 #707: Retail with Soul: The Business of Crystals, Wellness, and Events 35:24
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Play Later Play Later Lists Like LikedWhat does it take to turn a small astrology bookstore into a thriving retail destination? Joining the show today is Denise Welling, owner of Body Mind & Soul in Houston, who shares how she did just that. Offering insights on adapting to market trends and evolving consumer interests, Denise discusses how cultural shifts have influenced retail success and how she has created a holistic customer experience that fosters community engagement and long-term business growth. Resources: Denise Welling: Website | Facebook Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 Five Minute Friday: The Secret to Merchandising Like a Pro 8:19
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Play Later Play Later Lists Like LikedDo your in-store displays actually help you sell more? Or are they just taking up space? In this Five Minute Friday guest episode with JR Visual, they're diving into the exact visual merchandising strategies you need to create beautiful, high-converting displays in your boutique. Whether you’re struggling to style mannequins, organize product flow, or just make your store look cohesive, this episode gives you clear, actionable advice that will help boost your sales and elevate your customer experience. Visual merchandising doesn’t have to be overwhelming and you don’t need a design degree to get it right. Tune in as Joelle from JR Visual Design breaks down her top 3 methods: color blocking, outfitting, and styling. You'll walk away with a plan you can implement this week. JR Visual: Instagram https://www.jrvisualdesign.com/ ---- Join The Boutique Hub Community…
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Boutique Chat
1 #706: Mastering the Art of Buying: Trends, Mindset & Selling Success 39:34
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Play Later Play Later Lists Like LikedWhat does it take to become an entrepreneurial powerhouse in the retail world? Tony Chinn, a seasoned retail expert, joins us today to share his incredible journey from starting as a greeter at Guess to launching his own successful entrepreneurial venture. With experience at iconic brands like BB, Kitson, Forever 21, Agassi, and Akira, Tony's story is a testament to the power of intention and vision boards when it comes to achieving lasting success. Listen in to hear practical advice for retailers and insights into maximizing retail success. Resources: Tony Chinn: Website | Instagram Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 Five Minute Friday: The Three Pillars of Exceptional Customer Service 4:58
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Play Later Play Later Lists Like LikedIn this episode, Emily from Supermoon dives into the key strategies for delivering exceptional customer service. With insights gathered from interviewing hundreds of support agents, she shares three game-changing ways to streamline support, reduce friction for customers, and leverage AI to improve efficiency. Whether you're a small business owner, a customer support professional, or just looking for ways to enhance your customer experience, these tips will help you provide faster, smarter, and more effective support. Key Takeaways: Make Information Easily Accessible Don’t make customers search for crucial details like contact info or FAQs. Display key information in multiple places: website footer, homepage, emails, and social media. Reduce frustration by proactively answering common questions. Use a Shared Inbox for Better Efficiency If you receive a high volume of customer inquiries, centralizing them in one place saves time. Shared inbox tools allow for better team collaboration and quicker response times. Keeping all messages organized improves workflow and ensures no customer is left waiting. Leverage AI to Enhance Customer Support AI can assist with repetitive tasks like rephrasing emails, tagging messages, and automating responses. Even if you don’t use a chatbot, AI can help behind the scenes with workflow automation. Implement AI tools to improve response speed and allow your team to focus on more personalized interactions. Resources Mentioned: 🔹 Supermoon – Customer Support Platform Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin…
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Boutique Chat
1 #705: Serving First, Selling Second: The Secret to Retail Growth 34:30
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Play Later Play Later Lists Like LikedFrom feeling out of place as a young girl to becoming a beacon of inspiration for women nationwide, DeAnna Maynard-Goodman (also known as “FabD”) has embarked on a journey that’s nothing short of extraordinary. Today, she joins the show to share how her experiences in the beauty industry shaped her path and inspired her to launch a boutique with just a modest $300 investment. DeAnna also opens up about navigating her career through the challenges of COVID-19 and reveals how focusing on meeting her community’s needs became the key to both fulfillment and success. Resources: DeAnna Maynard-Goodman: Website | Facebook | Instagram Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 Five Minute Friday: April Buying Week at Atlanta Market: The Trends & Events You Need to Know 8:39
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Play Later Play Later Lists Like LikedThis week, Morgan Ramage and Alejandra Trombetta from the Atlanta markets’ fashion and events team join us to share trends for the upcoming season across apparel, gift, and home collections, and provide a few highlights for top events at the crossover buying event happening in Atlanta, April 1-4. Resources: About April Buying Week: https://www.americasmart.com/aprilbuyingweek A/W ’25 Apparel Trend Report: https://www.atlanta-apparel.com/The-Best-Of/Trends Details for all upcoming Atlanta markets: https://www.americasmart.com/Markets/Market-Dates-and-Hours Boutique Hub Members SAVE big at Market. Not a Member? Join Here: https://tbhub.co/podcastjoin…
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Boutique Chat
1 #704: AI for Entrepreneurs: Boosting Productivity, Creativity, and Brand Authenticity 48:47
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Play Later Play Later Lists Like LikedWant to save money, save time, be better at content creation, and be a better boss? Who doesn’t? Today, I’m joined by my friend Kinsey Soderberg, owner of Feel Good Social and Authentic AI, and we’re digging into all the different ways you can use AI to make your life easier. She sheds light on how she has been working to find a healthy balance with using AI tools that allows for better productivity without sacrificing quality or authenticity. Resources: Kinsey Soderberg: Feel Good Social | Authentic AI Brand Blueprint Reels Prompt Playbook AI Powered Reels Club Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 Five Minute Friday: The Real Reason You're Drowning in Inventory 7:54
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Play Later Play Later Lists Like LikedStruggling with excess inventory that just won’t move? You’re not alone. In today’s episode, we're diving into one of the most common challenges retailers face: what to do with all that unsold inventory—and, more importantly, how to stop it from happening again. Here’s the truth: it's not always about running another sale or marking things down (though we'll cover that too). Often, the biggest problem with excess inventory starts long before the markdowns... and it's all about how much attention and strategy you're giving each piece. In this episode, we cover: Why excess inventory builds up in the first place (spoiler: it’s not just overbuying) How to give your products the love they need to actually sell Creative ways to clear out old inventory fast, including bundle sales, ladder sales, and more Why early markdowns are better than desperate discounting How to treat your inventory like cash The importance of knowing your numbers - inventory age, demand, and seasonality How your online visibility is directly tied to moving inventory Why checking your Hub dashboard and scorecard can make all the difference Key Takeaways: Don’t just clear excess inventory - learn from it. Take action on old products quickly: refresh photos, promote, and get eyes on it. Cash flow matters more than holding onto items that aren’t moving. Check your Google visibility and analytics to keep traffic flowing to your site or store. Ready for more help? Log into your Boutique Hub dashboard to check your analytics, scorecard, and get actionable insights to boost your visibility and traffic. Not a Member? Join Here: https://tbhub.co/podcastjoin…
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Boutique Chat
1 #703: Live from Dallas Market Center: Retail, Relationships & Reinvention 33:37
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Play Later Play Later Lists Like LikedWhat does it take to build a thriving business while staying true to family values and legacy? In today’s episode, live from the Dallas Market Center, I’m joined by Marty and Claudia Leon as they take us through the rich history of the building and their own business evolution. As a family deeply rooted in both the industry and the space, their insights are not only valuable but truly inspiring. Listen in as they open up about the dynamics of working as a family, finding the right balance and setting boundaries, and mastering successful, consistent marketing strategies. Resources: Marty and Claudia Leon: L&A Showroom | Marty | Claudia Dallas Market Center DMC Instagram Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 Five Minute Friday: Retail Design 101: How to Create an Experience That Sells 9:21
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Play Later Play Later Lists Like LikedFeeling like your boutique is falling behind the competition? You’re not alone. In this episode, JR Visual Design dives into one of the biggest fears boutique owners face: new stores popping up with on-trend designs, functional layouts, and an experience that draws in customers. If you’ve ever worried that your boutique looks outdated or lacks the flow and aesthetic that keep shoppers coming back, this episode is for you. They're breaking down the key elements of great store design and how to elevate your boutique to create a space that stands out. Whether you’re considering a small refresh or a complete renovation, these strategies will help you stop the comparison game and start building a boutique that feels fresh, unique, and perfectly aligned with your brand. What You’ll Learn in This Episode: Why store design plays a critical role in attracting and retaining customers How to stop comparing your boutique to new competitors and focus on your strengths The three essential pillars of great store design: Branded & Unique Elements – How to reflect your brand identity in your store’s design A Functional & Customer-Friendly Layout – Creating a space that guides customers and encourages longer shopping trips On-Trend Yet Timeless Features – How to blend classic elements with fresh, modern updates Simple ways to refresh your boutique without a full remodel Why customers shop for experiences, not just products—and how to create an environment they love Action Steps: Take a fresh look at your boutique’s layout—does it feel inviting and easy to shop? Identify small updates you can make, like lighting, fixtures, or décor, to give your space a refreshed feel Consider how your store’s design reflects your brand—does it align with the quality and aesthetic of the products you sell? Resources & Links: Learn more about JR Visual Design and how they help retailers create strategic store layouts and visual merchandising: https://www.jrvisualdesign.com/ Join The Boutique Hub for more business resources: https://tbhub.co/podcastjoin If you enjoyed this episode, don’t forget to subscribe, rate, and review.…
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Boutique Chat
1 #702: Turning Followers into Fans: The Business of Influence with Marc D’Amelio 37:51
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Play Later Play Later Lists Like LikedDo you have enough of a following to bring in business? Knowing how to leverage your following (regardless of size) can be key to a thriving business. Before TikTok, TV, and fame, Marc D’Amelio has been killing it in the apparel and footwear industry. He joins the show today to share some of his best business and sales tips, as well as insights that have helped him and his projects succeed. Resources: Marc D’Amelio: Instagram | Facebook D'AMELIO FOOTWEAR ON HUBVENTORY Join The Boutique Hub Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 Five Minute Friday: How to Motivate & Retain Your Team with Max Retail 6:03
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Play Later Play Later Lists Like LikedStruggling to find and keep great employees? You’re not alone. In this episode, we’re diving into the biggest challenges boutique owners face when it comes to hiring, motivating, and retaining staff. We’ll break down the two types of employees you have—rocks and rock stars—and how to create a balanced team that thrives. Melodie van der Baan, co-founder and CEO of Max Retail, shares her proven strategies for understanding employee strengths, rewarding loyalty, and fostering growth within your boutique team. Whether you have employees who love selling, organizing inventory, or dream of climbing the fashion industry ladder, this episode will help you structure your team for long-term success. What You’ll Learn in This Episode: The difference between rocks (your steady, reliable team members) and rock stars (high achievers who thrive on challenge) How to identify employee strengths and assign roles that align with their skills Why it’s okay if rock stars eventually move on—and how to maximize their time with you The importance of rewarding and retaining your rocks with simple incentives How to create a balanced team by identifying gaps in your staffing structure Action Steps: Take inventory of your current team—who are your rocks, and who are your rock stars? Consider how you’re rewarding loyalty and providing growth opportunities Build a staffing strategy that ensures long-term stability and success for your boutique Resources & Links: Learn more about Max Retail and how they help retailers recover costs on past-season inventory: https://maxretail.com/ Join The Boutique Hub for more business resources: https://tbhub.co/podcastjoin If you enjoyed this episode, don’t forget to subscribe, rate, and review. Share this with a fellow boutique owner who needs some team motivation.…
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Boutique Chat
1 #701: The State of Boutique Retail: What’s Working, What’s Not & What’s Next 32:22
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Play Later Play Later Lists Like LikedStruggling to get your brand noticed in a crowded market? Organic reach is harder than ever, and it’s impacting your business more than you might realize. In this episode, I’ll break down the latest industry shifts and share actionable strategies to help you show up more intentionally and consistently in your marketing. Tune in to discover five key trends you need to know as you plan for your next business year. Resources: Join The Boutique Hub Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 Five Minute Friday: Building a Dream Team: Hiring, Training, and Empowering Staff for Your Boutique 7:04
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Play Later Play Later Lists Like LikedWe have a special host for today's Five Minute Friday episode! Melodie van der Baan, Co-founder and CEO at Max Retail (and Boutique Hub partner), joins us to share key insight into hiring and training staff. Whether you have one employee or 100, Melodie's tips will help at the beginning of your boutique journey and as you scale up. Resources: Max Retail Join The Boutique Hub Community The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 #644: Money Matters: Financial Basics Every Small Business Owner Should Know 36:28
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Play Later Play Later Lists Like LikedTransforming your financial future isn’t as hard as it may seem. My guest today is Hilary Hoff, a seasoned financial advisor with a rich background in corporate finance, and she joins the show today to discuss the six pillars of financial planning. She breaks them all down in practical, actionable ways that will help you take control of your finances. Resources: Hillary Hoff: Website | Facebook | Schedule a Consult Call Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 Five Minute Friday: How to Maximize Your 2025 Boutique Boss Planner 9:01
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Play Later Play Later Lists Like LikedToday, I’m going to help you jump-start your year with your planner. Whether you’re using the Boutique Boss Planner we created specifically for small business owners or a different one, this episode is all about maximizing your prep to not just create a plan—but to plan smarter. Resources: 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 #643: From Affordable to Unforgettable: The Power of Experience-Based Sales 31:30
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Play Later Play Later Lists Like LikedHow you make people feel about what they buy from you—and how they buy it—is a huge part of what makes a boutique successful. In this special episode featuring Ashley Donnell of The Babe Standard, we’ll be chatting about the value of selling experiences . Ashley has been particularly successful in this area, so don’t miss hearing her valuable tips! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: The Babe Standard: Website | Instagram Ashley Donnell: Instagram Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 Five Minute Friday: The Vision Board Effect: How to Design Your Dream Life 8:33
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Play Later Play Later Lists Like LikedAre you ready to design your future? As we step into 2025, now is the perfect time to reflect on who you want to be and what you want your life to look like. So, in this Five Minute Friday episode, we explore the power of vision boards—why they work, how they help you stay focused, and how to use them to turn your dreams into reality. Tune in to discover how a vision board can be the first step in creating the life you truly desire. Resources: Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 #642: Six Layers to Retail Success: Build a Business That Lasts 9:30
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Play Later Play Later Lists Like LikedAre you struggling to identify what’s working (and what’s not) in your business? If you are looking for clarity on where to focus in order to scale effectively, this episode is exactly what you need! I’ll be breaking down the six key layers to success in retail, providing you with actionable strategies for building a strong, resilient, and sustainable business that can thrive in the long term. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 Five Minute Friday: 10 Resolutions to Revolutionize Your Retail Game in 2025 8:39
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Play Later Play Later Lists Like LikedIt's that time of the year: the time for New Year's resolutions. So today, I'm sharing my top 10 resolutions for retailers in 2025. Listen in to hear my real—and direct—take on what goals we should all aim for in the coming year. Resources: Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 #641: Holiday Retail Wrap-Up: What Worked, What Didn’t, and How to Plan for 2025 10:41
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Play Later Play Later Lists Like LikedIt’s time to unpack what worked and what didn’t this past holiday retail season—and figure out how to put that information to great use now, while it’s fresh. After talking to hundreds of retailers over the last few weeks and analyzing their successes and what they would be doing differently this next year, I have some valuable information to share with you! Listen in to hear how to start planning for the next seasons, what to focus on, what changed, and more. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 Five Minute Friday: Best Year Yet: Retail Success Strategies for 2025 6:04
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Play Later Play Later Lists Like LikedReady to crush 2025? In today’s Five Minute Friday , I’m giving you an exclusive peek into how to set your year up for success, as well as how we've seen hundreds of retailers do the same year after year through our Best Year Yet Challenge. This challenge is an opportunity to come together with others in the industry to connect, share what’s working, and set yourself up for a winning year. And it's completely free! So tune in to learn how to make 2025 your best year yet. Resources: Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 #640: Boutique State of the Union: Lessons from 2024 and Strategies for 2025 38:13
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Play Later Play Later Lists Like LikedAre you ready to reflect on the lessons of 2024 and prepare for an incredible 2025? In today's episode, I’m excited to bring you a year-end wrap-up filled with insights, strategies, and actionable tips to set your business up for success in the year ahead. Listen as I dive into the highs and lows of 2024, including the impact of election-year consumer behavior, the rise of the boutique creator economy, and how lean strategies helped businesses thrive despite challenges. We’ll also look forward to 2025 and explore how to test new ideas, embrace the numbers, and focus on building community and trust. This episode is packed with inspiration and tools to help you start the new year with clarity and confidence. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Best Year Yet Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 Five Minute Friday: Turning Emails into 24/7 Sales Machines: 5 Must-Know Strategies for Boutique Owners 7:54
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Play Later Play Later Lists Like LikedToday we have a special guest hosting Five Minute Friday ! Lou Mintzer from Grid & Pixel is here to share how email marketing can supercharge your business. He’s breaking down simple yet powerful strategies to turn your emails into a 24/7 sales machine. Tune in to discover what you can do to generate constant sales—without being tied to your desk. Resources: Grid & Pixel Join The Boutique Hub Community…
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Boutique Chat
1 #639: End-of-Year Retail Reset: A Guide to Reflect, Plan, and Thrive 34:47
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Play Later Play Later Lists Like LikedIt’s time to set yourself up for success in 2025! As we reflect on this past year and all of its ups and downs, it’s important to think about what we need to work on to improve in the coming year. So, in this episode, I’m sharing five must-do things that you need to focus on and four key metrics I recommend keeping close track of as we move into the new year. Resources: Best Year Yet Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 Five Minute Friday: Stock Photos are Killing Your Brand 7:06
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Play Later Play Later Lists Like Liked"Why is my business not working?" Many times when I'm asked struggle questions like this, I investigate to try to help—and I find a website filled with stock photos. So I'm here to tell you: stock photos are killing your brand. They make you look like everyone else, so there is no way to differentiate your brand. So what should you do instead? Listen in to today's Five Minute Friday to find out! Resources: Join The Boutique Hub Community…
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Boutique Chat
1 #638: Building Community, Balancing Chaos, and Embracing the Entrepreneurial Journey 36:28
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Play Later Play Later Lists Like LikedIf you battle with ADD or ADHD and are looking for tips and resources to thrive through it, this episode is for you! Today we are joined by Danielle Resseguie, owner of Ruby Joy Boutique, to discuss the challenges and solutions she has found in her entrepreneurial journey as she battles ADD. Don’t miss this incredible conversation on dealing with the demands of business growth, how to set yourself up for success, the value of processes, and more. Resources: Danielle Resseguie : Website | Instagram Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Boutique Chat
1 Five Minute Friday: Trademarking Your Business 8:14
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Play Later Play Later Lists Like LikedHave you trademarked your business yet? This should be one of the very first things you do if you want to build a business to last. But before you do, in today's Five Minute Friday, I'm sharing a couple of quick things you should do when trademarking your business. Listen in to learn how to make sure you are being smart when protecting your business. Resources: Join The Boutique Hub Community…
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