The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Five Minute Friday: The Power of Your Company Scorecard
Manage episode 448045365 series 2099681
Content provided by Ashley Alderson and The Boutique Hub with Ashley Alderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ashley Alderson and The Boutique Hub with Ashley Alderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today's topic has made such an impact on how I run my own business, as well as how I coach others to run theirs. What are we talking about? Your company scorecard! Listen in to learn how to implement this simple little strategy, how it can improve your business, and more.
Resources:
424 episodes
ShareManage episode 448045365 series 2099681
Content provided by Ashley Alderson and The Boutique Hub with Ashley Alderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ashley Alderson and The Boutique Hub with Ashley Alderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today's topic has made such an impact on how I run my own business, as well as how I coach others to run theirs. What are we talking about? Your company scorecard! Listen in to learn how to implement this simple little strategy, how it can improve your business, and more.
Resources:
424 episodes
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1 #715: Why Dead Inventory Is Costing You and How to Fix It 35:44
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Play Later Play Later Lists Like LikedStruggling with excess inventory? In this episode, we sit down with Melodie van der Baan, founder of Max Retail, to explore how boutique owners can turn unsold merchandise into serious revenue. Listen in as Melodie shares her journey from sales rep to tech entrepreneur and reveals how Max Retail helps over 2,000 retailers move past-season inventory through top third-party marketplaces like eBay and Poshmark—all while staying anonymous and skipping returns. If cash flow, profit margins, and smart inventory management are on your radar, this episode is for you! Resources: Melodie van der Baan: Instagram | YouTube | LinkedIn Max Retail: Website | LinkedIn Get Your Ticket To Boutique Summit 2025 Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
1 Five Minute Friday: Busy or Effective? The Question That Can Change Everything 5:45
5:45 Play Later Play Later Lists Like Liked5:45
Play Later Play Later Lists Like LikedIn this Five Minute Friday, Ashley is bringing the heat with a powerful reality check: Are you truly being effective in your life and business or just keeping yourself busy ? If your to-do list is never-ending, your calendar is overflowing, and you're constantly wondering where the day went... this episode is for you. Ashley unpacks what it really means to move the needle in your business, show up with intention for your family, and make time for your health, without burning out. This episode will challenge how you think about your time and inspire you to create more space for what actually matters. What You’ll Learn: The difference between being busy and being effective Why “busy” is often a badge of burnout What Ashley tracks on her daily “to-done” list How to spot true income-generating activities Why your calendar should reflect your actual priorities The often-overlooked cost of ignoring your health Join The Boutique Hub Community Follow Ashley on Instagram…
1 #714: Hiring Gen Z: Challenges, Opportunities & What Comes Next 31:41
31:41 Play Later Play Later Lists Like Liked31:41
Play Later Play Later Lists Like LikedWhat does it take to future-proof the next generation in a world that’s changing faster than ever? In this episode, educational consultant and award-winning innovator Britni Walz joins the show for a powerful conversation about the intersection of education, business, and technology. Britni shares her journey from high school educator to nonprofit consultant, helping young people thrive in a workforce shaped by rapid technological change. Listen in as we explore how AI is transforming education and discuss why workforce development is more critical than ever. Resources: Britni Walz: LinkedIn Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
1 Five Minute Friday: June Market Scoop with Atlanta Apparel 7:35
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Play Later Play Later Lists Like LikedThis week, we’ve got a special guest episode for Five Minute Friday straight from the Atlanta Apparel team! Join Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, as they dish on everything you need to know about June Atlanta Apparel, happening June 3–6, 2025. From the top categories to source (hello, Fall/Winter and Game Day!) to helpful resources for first-time attendees, this episode is your mini market guide. You'll also hear about: A denim-themed kickoff party with live music, cocktails, giveaways & more A Wednesday happy hour just for new buyers A complimentary shuttle to Westside Provisions District, where you can explore Atlanta’s top restaurants and retail with exclusive perks Whether it’s your first time at market or your fiftieth, this quick episode will get you excited, prepped, and ready to make the most of your time in Atlanta. Resources: About June Atlanta Apparel, including registration and hotel booking: https://www.atlanta-apparel.com/Markets/Atlanta-Apparel/June Market Events Listing: https://www.atlanta-apparel.com/Attend/Events Follow us on Social! https://www.instagram.com/apparelmarkets/ Questions? Need help registering? Email Buyers@andmore.com Hub Members save at Market! Join the Community: https://go.theboutiquehub.com/join-boutique…
1 #713: What You Never Knew About The Boutique Summit 27:22
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Play Later Play Later Lists Like LikedWhat happens when a casual conversation turns into the biggest event in boutique retail? In this episode, we're diving into the origin story of the Boutique Summit—how a spontaneous chat at the Dallas Market Center in 2013 sparked an industry-shaping movement. Listen in to hear about the challenges and triumphs of hosting the Summit, from behind-the-scenes logistics and unexpected hiccups (yes, including a fire alarm mid-panel!) to the financial lessons learned from putting on a high-impact event year after year. Resources: Get Your Ticket To Boutique Summit 2025 Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
1 Five Minute Friday: The Business Conversation Every Couple Needs to Have 8:13
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Play Later Play Later Lists Like LikedIn this personal and honest Five Minute Friday, Ashley opens up about the behind-the-scenes reality of growing a business while navigating the emotions, expectations, and communication struggles that can come up with your spouse or partner. If you’ve ever felt like your spouse just doesn’t get your business or you've clashed over money, time, or what success should look like, this episode is for you. Ashley shares her own experience building The Boutique Hub while married to someone with a totally different mindset, and how they learned to meet in the middle. This episode offers encouragement and actionable tools to help you turn tension into teamwork, so you both feel confident in where your business is headed. What You’ll Learn: Why creatives and analytical thinkers often clash in business conversations The one thing most partners are really looking for (hint: it’s not control) How to create a clear plan to cover the gap between where you are and where you want to be Tools to build trust and clarity in your relationship: Retail Traffic Formula Weekly scorecards and metrics Personal accountability plans Free Retail Traffic Calculator Join The Boutique Hub Community Follow Ashley on Instagram…
1 #712: How to Plan, Post & Grow on Social Media Without the Overwhelm 41:55
41:55 Play Later Play Later Lists Like Liked41:55
Play Later Play Later Lists Like LikedWhat’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success , joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more. Resources: Peg Fitzpatrick: Website | Instagram | Threads | Facebook | LinkedIn The Art of Small Business Social Media: A Blueprint for Marketing Success by Peg Fitzpatrick Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
1 Five Minute Friday: More Profit, Less Work: AOV Strategies That Work 9:28
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Play Later Play Later Lists Like LikedIn this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) -- without relying on more traffic or more hours. If you're focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains. From product bundling to smart styling, in-store strategy to free shipping thresholds—this episode is packed with actionable ideas to help you make more with what you already have. What You’ll Learn: Why AOV matters more than you think The “you sell what you show” rule How to use bundling, layering, and cross-promotion to increase cart value Checkout and shipping strategies that encourage add-ons How education and problem-solving turn browsers into bigger buyers Join The Boutique Hub Community Follow Ashley on Instagram…
1 #711: How Obsession, Ingenuity, and Instagram Built a Candle Empire 30:00
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Play Later Play Later Lists Like LikedHow does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle DeGrazio, a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. Her story highlights the power of finding a niche and embracing opportunities as they come, and it's one you won't want to miss! Resources: Annabelle DeGrazio: Website | Instagram Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
1 Five Minute Friday: Feeling Stuck in Your Business? This Might Be Why 8:37
8:37 Play Later Play Later Lists Like Liked8:37
Play Later Play Later Lists Like LikedIn this Five Minute Friday, Ashley shares the mindset shift that every business owner eventually faces: what got you here won't get you there. If you’ve felt stuck lately, it might be time to reexamine what you’re holding onto in your business. Ashley breaks down four key areas to evaluate—marketing, vendors, traffic, and team -- and offers two simple but powerful questions to move you forward. What You'll Learn: Why repeating what’s worked in the past may no longer serve you How to identify new ways to test and learn in your business A framework to think about growth in a shifting industry Join The Boutique Hub Community Follow Ashley on Instagram…
1 #710: How to Buy Smarter: In-Person Markets vs. Online Marketplaces 28:09
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Play Later Play Later Lists Like LikedReady to make smarter inventory decisions? In this episode of Boutique Chat , we’re joined by our very own Samantha Conner, Director of Wholesale at The Boutique Hub, to break down the pros, cons, and strategies behind shopping in-person at market vs. buying online through platforms like Hubventory. We’re sharing how to prep like a pro, use tools like the Boutique Hub’s market must-see lists, and build brand relationships that fuel long-term success. Resources: Samantha Conner: LinkedIn | Instagram Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
1 Five Minute Friday: Struggling to Pay Your Bills? How to Find Hidden Cash in Your Business 7:22
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Play Later Play Later Lists Like LikedCash flow struggles? You’re definitely not alone. In today’s episode, Sara Burks, Director of Education, gets real about one of the biggest challenges small retailers face — not being able to pay the bills. Whether you’re sweating payroll or wondering where all your money is hiding, Sarah is breaking it down in a way that’s honest, practical, and totally doable. You’ll learn: The #1 place cash is hiding in your business (hint: someone might owe YOU!) Why your pricing strategy could be costing you more than you think How sneaky overhead expenses can silently drain your profit Why inventory overload isn’t the badge of honor you think it is Actionable steps to find quick cash without hammering your sales team to "sell more" If you’re ready to stop feeling stressed about money and start making confident moves in your business, this episode is your pep talk and game plan rolled into one. Need help adjusting your pricing strategy or inventory plan? Connect with us inside our community --> https://tbhub.co/podcastjoin…
1 #709: What Retailers Need to Know About Serving the Plus Size Market 40:35
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Play Later Play Later Lists Like LikedHow do you go from shaping careers to reshaping the fashion industry for plus-size women? Just ask Tracy Christian, the visionary founder of Sante Grace! She joins the show today to share her remarkable journey from talent agent to luxury plus-size apparel designer. Her story is not just about launching a brand—it's about challenging industry norms and filling a much-needed gap in the market with high-quality, sustainable clothing that truly empowers women of all shapes and sizes. Resources: Tracy Christian: Website | Instagram Discount code: BoutiqueHub25 Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
1 Five Minute Friday: The #1 Way to Attract Customers Who Actually Buy 5:58
5:58 Play Later Play Later Lists Like Liked5:58
Play Later Play Later Lists Like LikedAre you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You’re not alone. In today’s episode, Sara, Director of Education at The Boutique Hub breaks down the #1 thing you need to focus on to attract customers who actually buy (and come back for more). Spoiler alert: it’s not about doing more , it’s about narrowing your focus and getting crystal clear on who you’re trying to serve. Sara walks you through a few quick questions you can answer today that will help you build a loyal customer base, buy smarter at market, and stop wasting money on inventory that doesn’t sell. If you’re ready to attract the right customers, this episode is a must-listen! What You'll Learn: Why “trying to reach everyone” is hurting your boutique The 5 key questions to define your ideal customer How to use your customer profile to shop smarter at market What happens when you stay true to your niche Simple steps to build customer loyalty (without burning out) Bonus Tip: Before your next buying trip or wholesale order, walk through this simple exercise to make sure you’re buying for your real customer, not just for yourself. Your future sales (and bank account) will thank you! Want more education like this? JOIN THE BOUTIQUE HUB RETAIL BOOTCAMP…
1 #708: What No One Tells You About Opening a Second Store 32:25
32:25 Play Later Play Later Lists Like Liked32:25
Play Later Play Later Lists Like LikedWhat’s the secret to growing a successful business while staying true to your roots? Join me as I chat with Kimmy Almon, founder of Kimmy’s Boutique, about her journey from side hustler to boutique owner. Starting in 2014 with online and pop-up shops—while juggling a full-time teaching career—Kimmy took a bold leap into brick-and-mortar retail. With deep ties to Waxahachie and Galveston, she reveals how her community connections and personal values fueled an unexpected yet rewarding expansion. Resources: · Kimmy Almon: Website | Facebook | Instagram · Boutique Summit 2025 · Retail Bootcamp · 2025 Boutique Boss Planner · Join The Boutique Hub · Ashley Alderson: Instagram · The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…
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Similar to Boutique Chat
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
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continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
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