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(153) Value Posts, Storytelling and the Power of 'Boring' in Scaling
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In this insightful episode, Ashley Briana Eve, a BG5 Certified Brand Strategist, uncovers how relying solely on value posts could lead to your brand getting lost in the saturated markets. She highlights the crucial role of the context, intention, and the strategic placement of value posts for brand development and growth.
Ashley shares potential pitfalls content creators may encounter, such as the "everyone-already-knows-me" mentality, that may hinder attracting fresh audiences. She presses on the necessity for meticulous brand content planning and crafting a scalable business model underpinned by signature offers.
Drawing on experiences from the Holistic Human Design Analyst Degree Program at the IHDS, Ashley guides on harnessing storytelling to consciously scale your brand. She narrates a personal journey, shedding light on the impact of digestion on your brand and the role of the 'digestion variable' in human design.
Sharing from her experiences as a 4-6 profile in Human Design, Ashley emphasizes the transformative power of wisdom borne from trials and errors. She goes on to explore the concept of brand archetypes, gleaning lessons from the successful brand of Taylor Swift. She emphasizes the importance of staying true to your brand's unique emotions, principles, and values.
The session wraps up with a discussion on why a brand may fail to scale as expected and the futility of solely relying on value posts. It underscores the imperative of maintaining a clear niche, a compelling brand narrative, and an intentional approach to prevent burnout while fostering joy in work.
This episode is a treasure trove of insights and takeaways on achieving scalable growth through simplicity, repetition, and value-oriented content that solves consumer problems. It is a powerful guide for anyone seeking to strike a perfect balance between value posting and brand identity.
To learn more on working with Ashley check out her website at: https://www.ashleybrianaeve.com/
Or join her on Instagram at: https://www.instagram.com/ashleybrianaeve/
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