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Differentiate Your Proposals With a Statement of Understanding
Manage episode 404045340 series 3555562
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Delve into the importance of *showing* that you understand your buyer in the sales process. Craft a standalone "Statement of Understanding" as a foundation upon which to develop a solution.
In this episode, John and Mark break down the importance of understanding. Listen to hear perspective on:
- The importance of true understanding
- The power of listening
- Critical elements of the statement of understanding
- Implementing a statement of understanding
Here are some additional links on understanding:
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