))
John Collins 'The business of value-led content marketing at Intercom & beyond'
Manage episode 349172720 series 3235472
Content provided by Gerry Scullion and This is HCD - Human Centered Design Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gerry Scullion and This is HCD - Human Centered Design Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I recently caught up for coffee with John Collins, also based in Dublin, and the former Director of Content for Intercom and now an independent consultant working in content marketing for businesses around the world.
In this conversation we chat about the role of Content Marketing vs Product Marketing and chat about the massive growth of Intercom over the 7 years that John was there. I put John on the spot (you’re welcome John!) and asked him for the 5-key learnings during this period and also the things that they did that led the business to generating over 1/4 million business leads in that time.
- Become a Patron of This is HCD / https://www.thisishcd.com/become-a-patron
- Buy Gerry a Coffee / https://thisishcd.ck.page/products/buy-me-a-coffee
- Sign up to This is HCD Newsletter / https://www.thisishcd.com/community/stay-up-to-date-with-this-is-hcd
- Follow Gerry Scullion on Twitter / https://twitter.com/gerrycircus
- Follow This is HCD on Twitter / https://twitter.com/thisishcd
- Follow John Collins on LinkedIn / https://www.linkedin.com/in/johncollinsireland/
Learn more about your ad choices. Visit megaphone.fm/adchoices
113 episodes
Share
