How To Build Marketing Capability

Business Builders Podcast

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Businesses that don't understand the importance of marketing face a crucial challenge. Investing in marketing is essential for growth and maximizing profits, making it a priority for every business to build up its marketing capabilities.
In this episode, our hosts, Brenton Gowland and Ron Tomlian, explore how to make sure marketing is relevant, understood, and prioritized in any business setting.
The topics covered in this episode are:

• How to build marketing capability in your business
• The key thing that will help you grow the marketing capability of your business
• The top-down approach
• The bottom-up approach
• We'd like to hear from you
• About our next episode

A special shout-out to Peggs, the new portable clothesline brand Brenton discusses launching on the show.

Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
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Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, keep building!

Chapters

1. Intro (00:00:00)

2. How to grow the marketing capability of your business (00:03:41)

3. The key thing that will help you grow the marketing capability of your business (00:08:20)

4. The top-down approach (00:17:18)

5. The bottom-up approach (00:26:56)

6. We'd like to hear from you (00:39:10)

7. About our next episode (00:40:07)